Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses...

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content...

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards buildin...

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked t...

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-do...

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Cr...

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today,...

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses wh...

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. As advertising costs remain high and the future of first-party data is uncertain, 2023 is expected to be SEO’s year. While SEO isn’t free of cost, it’s proving to be the best alternative for advertising as companies like Apple and Google search for ways to make advertising cheaper and more effective. Today, Jor...

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. SEO provides valuable insights into consumer behavior, which can be used to inform marketing strategies and tactics. In addition, SEO can be integrated with other marketing efforts, such as paid advertising, to help improve the overall user experience and drive conversions. Today, Lauren discusses why SEO skil...

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. When transitioning from agency to in-house SEO, the process can be challenging. However, adapting to a new organization, its existing processes, and systems, offers opportunities for learning and growth. Today, Lauren discusses transitioning from agency to high-growth startup SEO. Show Notes Connect With:&nbsp...

Bernard Huang, Co-Founder of Clearscope, examines content and SEO. There’s no denying that backlinks and page speed are crucial for helping a new website gain visibility on search engines. However, as a website begins to rank for its desired topics, the focus should shift to creating content that would prompt Google to direct users to your website. Today, Bernard discusses content strategy versus...

Bernard Huang, Co-Founder of Clearscope, examines AI content. AI content may not be able to generate novel ideas, but when it comes to SEO, it can be a helpful tool to generate ideas and free up writer's block. However, in an age where there’s an explosion of mediocre text-based content, brands that want to stand out are exploring video and maintaining existing high-performing content. Today, Bern...

Chris Dreyer, CEO of Rankings.io, examines SEO within the legal space. When it comes to personal injury lawyer SEO, your ability to rank on Google’s first page comes down to your content. Unlike other verticals where there are a high number of transactional keywords that drive heavy search volume, personal injury lawyer SEO only has a few, so the competition is high. Today, Chris discusses persona...

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, takes a thorough look at the current job market in the SEO industry. Layoffs have been a concern in the job market due to the uncertain economic climate. However, the SEO job market continues to grow as SEO skills are being sought after in a wider range of positions, rather than just being focused on individuals with specific SEO titl...

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one’s interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO and education. Show Notes Connect With:  David...

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting. Show Notes Connect W...

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. SEO is a valuable organic growth channel that relies on creating valuable content to attract and retain customers. And, as other marketing channels faced challenges due to privacy policies and the upcoming deprecation of cookies in Chrome in 2022, there was increased recognition of the value of SEO. Today, Jord...

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google has been on a roll in 2022 with various iterations of its helpful content update. The reality is that Google is getting even better at figuring out the authenticity of product reviews, FAQ content, and summary statements in pages, and SEOs will need to pay closer attention to those content assets in 2023...

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and usef...

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmit...

Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as a service and need an internal process. Toda...

Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez found that demonstrating past successes, networking, and positioning himself as an expert in his field helped him stand out from the competition and attract new business. Today, Michael discusses acquiring new SEO clients. Show Notes C...

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dal...

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. To...