Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jordan Koene, Co-Founder and CEO of Previsible, talks about a Google algorithm update. On the heels of the August 2023 core update, Google released its latest helpful content update, indicating the start of Google’s update season. Although it's still in its early stages, this update has led to increased click-through rates and improved rank positions; however, it has also resulted in a decrease in...

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. While competing with industry giants is challenging, it's not always necessary to outrank them in every aspect. By identifying what you can do better than the unicorns in your industry, you can carve out a niche, build a loyal customer base, and establish a competitive edge that en...

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. Although content is often considered king, generating content without a clear purpose can harm your website's credibility. With ChatGPT making content creation easier than ever nowadays, the real winners will be the ones who can create content that truly connects with their audienc...

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may have had negative experiences with SEO previously. Rather than ignoring these feelings, it’s crucial to address them from the beginning of the relationship and teach your team to respond to these feelings with empathy. Today, Jason talks ab...

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping s...

Ryan Glass, former Head of Content Optimization and SEO at Omnicom Media Group, explores advanced strategies in SEO, holistic search programs, and retail search capabilities. When organic and paid teams work in isolation, various challenges and missed opportunities can arise. However, holistic search programs foster collaboration, align strategies, and unlock the synergies between organic and paid...

Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan discusses artificial intelligence’s impact on SEO Show Notes Connect With:  Jordan Koene:  Website  // ...

  Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Lately, Google's core updates have consistently aimed to enhance the user experience and prioritize top-quality content within SERPs. The August 2023 core update continued this trend by devaluing pages featuring low-value content. Today, Jordan discusses the August 2023 core update Show Notes Connect With:  Jordan Ko...

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the ove...

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today’s AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff...

Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. Google's core updates can yield three outcomes: stability, enhancements, or declines in website performance. Even when there's no change, a compelling narrative is essential to justify ongoing investments of time and effort in SEO. Today, Craig discusses results and communication during and after a core...

Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. During a core update, effective organization and management are essential to ensure a smooth transition and positive outcomes for your website. As search behavior and intent are always changing, staying on top of these elements is crucial to avoid negative outcomes after a core update. Today, Craig discu...

Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Writing for SEO and marketing differ significantly in their focus and purpose. This distinction is crucial as it ensures content effectively serves both search engine visibility and audience engagement, contributing to overall marketing success. Tod...

Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Schema and structured data are powerful tools for improving SEO by providing context and enhancing the visibility of web content. However, there has been a noticeable decline in people implementing schema markup due to misconceptions surrounding it....

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique content approach places data at the forefront, letting it lead the storytelling process. This method distinguishes it from traditional content strategies that often incorporate data as a secondary element. Today, Shae discusses data's role in your...

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to crawl the pages of your website, you won’t be able to drive the traffic and conversions you seek. So, while metrics like keyword rankings, traffic, and revenue are crucial, crawling, rendering, and indexing are crucial components to optimiz...

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying solely on keyword-stuffed content to achieve high rankings are long gone. Now, it's crucial to strike a balance between content optimization and a user-friendly experience by diversifying the elements that enhance the overall user experience....

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Amid tech sector layoffs and budget cuts, people are exploring cost-effective ways to drive traffic to their pages. Consequently, many companies will be looking to SEO and this will inevitably lead to a surge in requests. Tod...

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Enterprise SEO presents a set of unique challenges stemming from its scale and complexity. One major challenge is the often inadequate staffing for SEO within large organizations. Today, Jason discusses the unique challenges...

Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. In the post-pandemic world, remote work is the new norm and this presents several opportunities and challenges. In the realm of SEO, remote work offers the advantage of access to a broader talent pool and increased flexibility but also brings challenges related...

Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. While SEO has no certification requirements, how you choose to navigate your career within the industry can greatly impact your opportunities and professional growth. Ultimately, whether you're a newcomer to the industry or an experienced SEO, the decision betw...

Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO management. At the enterprise level, optimizing the SEO process is a multifaceted endeavor that requires careful prioritization, aligning expectations and a strategic approach to technical execution. However, external factors such as Google core updates...

Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO management. In the dynamic world of enterprise SEO, securing stakeholder buy-in is not just about keywords and rankings; it's about aligning with the core business objectives. You need to speak the language of revenue growth, market share expansion, and...

Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. Unlike other industries, when it comes to SEO, anyone with a curious mindset and the drive to tackle hard problems can enter the field and succeed. Particularly in the context of marketplace SEO, possessing fundamental SEO skills becomes the key to unlocking sca...

Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. The value of SEO for any marketplace cannot be underestimated, and Reverb is no exception. With millions of ever-changing product pages, technical SEO plays a crucial role in ensuring visibility while allowing for the management of this musical instrument market...