Emily Binder

Voice Marketing with Emily Binder

Business EN ↓ 756 episodes

Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episod...

Author

Emily Binder

Episodes

Sundays 09.02.2019 1:21

For now at least... Sunday will be a day of rest for this briefing. Please rate and review this Flash Briefing in the Alexa Skills store! Hosted on Acast. See acast.com/privacy for more information.

Abandon Your App - Part 2 of 2 08.02.2019 1:14

Hosted on Acast. See acast.com/privacy for more information.

Abandon Your App - Part 1 of 2 07.02.2019 1:06

Apps are dying Gartner research: 20% of brands will abandon mobile apps in 2019 Read more: 7 Powerful Stats About Voice Technology & #VoiceFirst Marketing Hosted on Acast. See acast.com/privacy for more information.

ICYMI: This Week in Voice Podcast 06.02.2019 0:53

This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13) Hosted on Acast. See acast.com/privacy for more information.

Voice Event in Atlanta on Wednesday 2/6 05.02.2019 0:59

Tickets here for AiMA event about voice Weds 2/6 Hosted on Acast. See acast.com/privacy for more information.

Amy's Customer Service Tip About Your Grandma 04.02.2019 0:19

Thank you Amy Hoover. Customer Service. Tweet here Hosted on Acast. See acast.com/privacy for more information.

PSA: Links on Your Site. UX 101. 03.02.2019 0:49

New window please! Hosted on Acast. See acast.com/privacy for more information.

It's 1987 on Black Monday and I Like It 02.02.2019 1:17

Watch Black Monday on Showtime (available on the Showtime Anytime app) See tweet Here's the soundtrack - SO GOOD Hosted on Acast. See acast.com/privacy for more information.

Voice Tomorrow is like Wi-Fi Today: Expected 01.02.2019 0:56

Cars are Key to #VoiceFirst Hosted on Acast. See acast.com/privacy for more information.

She Used to Miss 25% of What I Said 01.02.2019 0:50

NLP improves Hosted on Acast. See acast.com/privacy for more information.

FMCG Brands Shift to Voice 31.01.2019 0:49

FMCG ecommerce struggles will shift to voice. Competing will look different though - it will rely on the assistant more than your direct to consumer relationship. Hosted on Acast. See acast.com/privacy for more information.

Alexa's In-Skill Conversion Rate = Nuts 30.01.2019 1:27

Listen to this week's podcast here for more about in-skill purchasing and how brands can market better with voice. The frictionless commerce experience of tomorrow. Powerful. High conversion rate. What are you waiting for? Hosted on Acast. See acast.com/privacy for more information.

Now Brands can Upsell: In-Skill Purchasing (ISP) 29.01.2019 0:35

ISP news Hosted on Acast. See acast.com/privacy for more information.

The Only Three Ways to Increase Business 28.01.2019 0:20

From Jay Abraham Number of clients Average order size Repeat business Hosted on Acast. See acast.com/privacy for more information.

Voice = Accessible = Powerful 27.01.2019 0:44

Visuals are no longer barrier. Hosted on Acast. See acast.com/privacy for more information.

KonMari 26.01.2019 0:49

Tidy up! Hosted on Acast. See acast.com/privacy for more information.

Churchill's Martini 26.01.2019 0:22

Just glance at the vermouth. Hosted on Acast. See acast.com/privacy for more information.

Livejournal & Deadjournal: The Original Flash Briefing 25.01.2019 1:06

I was one of the last teenagers to live a high school existence before social media. Facebook came out after my senior year of high school. I am so glad. No WYSIWYG. Had to learn HTML. Blogging in the early 2000s. Hosted on Acast. See acast.com/privacy for more information.

Amazing Awesome Epic Ugh 24.01.2019 0:32

Hyperbole hurts. Hosted on Acast. See acast.com/privacy for more information.

Sears was the Original Amazon 23.01.2019 1:09

At one point, Sears accounted for one dollar out of every hundred dollars spent in the US. Their catalogue was like Amazon for rural shoppers. The Richest 50 Percent (EP.64) from Animal Spirits Podcast with ⁦ @michaelbatnick ⁩ ⁦ @awealthofcs ⁩ Hear the podcast Hosted on Acast. See acast.com/privacy for more information.

Two Types of Branded Skills 22.01.2019 1:03

FMCG Part 2 Hosted on Acast. See acast.com/privacy for more information.

FMCGs Absent from Alexa Skills 21.01.2019 1:00

FMCG = Fast Moving Consumer Goods Including: Processed foods (such as breakfast cereal, bars, or crackers) Candy Beverages (such as fruit juice and bottled water) Dry Goods (such as coffee, tea, sugar, and beans) Prepared meals Cosmetics Toiletries Over-the-counter medications Few major brands have skills. Huge opportunity here. Colgate:  Save the Water (US) - "With Save Water by Colgate, you...

Search engine or advertising engine? 19.01.2019 1:18

See Gabriel Weinberg's article here Hosted on Acast. See acast.com/privacy for more information.

L'Oreal's 1970s Slogan: Now Self Care Gone Sideways 18.01.2019 1:39

Because I'm worth it became Because you're worth it became #selfcare gone wrong Get this daily briefing on Alexa: Click below, enable, then say "Alexa, Flash Briefing." US:  http://bit.ly/beetleflash UK:  http://bit.ly/beetleflashuk CA:  http://bit.ly/beetleflashca On Google Play: Click below, subscribe, then say "OK Google, play Daily Beetle Moment." http://bit.ly/beetlegoog Hosted...

Getting Your Alexa Skill Ranked 17.01.2019 2:04

Tips to get your Alexa Skill ranked higher Algorithm Keywords Reviews Listener engagement Hosted on Acast. See acast.com/privacy for more information.