Emily Binder
Voice Marketing with Emily Binder
Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episod...
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Episodes
Voice Gives Customers Hassle-Free 13.04.2019 0:34
We process sound 10x faster than the blink of an eye . Your customers like fast and easy. That's the power of voice. #voicefirst Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
Which Company is Ruining Alexa for Everyone? Part 2 of 2 12.04.2019 2:31
This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are. Alexa SEO - let's not make this a dumpster fire like the rest of the internet. Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer , spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voic...
Which Company is Ruining Alexa for Everyone? Part 1 of 2 11.04.2019 1:06
This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are. Alexa SEO - let's not make this a dumpster fire like the rest of the internet. Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer , spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voicefirst . We...
Tara Brach's Voice 10.04.2019 0:59
Listen to Tara Brach's guided meditations for serious wisdom. Search for Tara Brach on Apple Podcasts or any podcast player. Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
How People Really Discover Voice Apps 09.04.2019 0:55
Grab the 2019 smart speaker consumer adoption report here (from voiceboit.ai and Voicify) Get this free daily Flash Briefing on Alexa: Beetle Moment Marketing wants to crawl into your ear... 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
Clean Feed, Clean Mind 08.04.2019 0:53
Don't follow anyone whose content doesn't align with your goals for how you spend your time and the information you let in. And don't apologize for cleaning up your feed. Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
Paid Maternity Leave Would Help 05.04.2019 1:44
“If there was one thing I could do to help women advance in business, it would be for the US to have a mandated paid maternity leave. We are the only developed country in the world that does not. It's effing nuts.” -Sally Krawcheck @Ellevest Via: The Fed, an Interview With Sallie Krawcheck, and Stocks We’re Watching We are one of two countries in the world that do not. That's effing, effing nu...
180 Smart Speakers Sold Per Minute 04.04.2019 0:53
Here's the chart: This is What Happens in an Internet Minute in 2019 [Infographic] Share on Twitter: https://twitter.com/emilybinder/status/1112494152938328069 Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
Impossible is Possible 02.04.2019 0:56
Burger King Tests Plant-Based Meat With an Impossible Whopper Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
Pippa Markers Save Me Time 01.04.2019 1:26
Big fan of Pippa - the smartest way to share your podcast (or Flash Briefing). Get a $25 Amazon Gift Card when you sign up here for a year of hosting. I use markers to automatically insert pre-roll and post-roll into my show. Get this free daily Flash Briefing on Alexa: Beetle Moment Marketing wants to crawl into your ear... 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, F...
True Story: Raspberry Ketones Boi 30.03.2019 1:36
Affiliate marketing crews of oily-faced young guys brag about their marketing prowess tricking desperate people into buying BS weight loss supplements. They share tricks to get around having their Facebook Ad accounts deactivated for continually breaking the rules. I spoke with one of these bois. Sad. Hosted on Acast. See acast.com/privacy for more information.
Music Matters 29.03.2019 0:59
Follow me on Spotify for GREAT playlists that never disappoint. :) Read more about the importance of sonic branding: What's the Sound of Your Brand? #voicefirst Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
AirPods - Sleeping Giant of Voice 28.03.2019 0:52
"The new Apple AirPods will be $159 with a standard charging case — a price that is unchanged from the previous version — and $199 with a new wireless charging case. Both are available for order on Apple.com right now, and will be in stores next week. You can also buy just the wireless charging case for $79. The biggest change is one that none of us will ever see: The new AirPods are p...
The Compound Show - NEW Alexa Skill 26.03.2019 1:32
The Compound Show - new on Alexa, from Ritholtz Wealth Management! What if you could listen in on regular conversations between professionals working in money management today? The Compound mini-podcast is the first of its kind - real unscripted conversations about investing, from the industry's experts. Created by Downtown Josh Brown, CEO of Ritholtz Wealth Management, The Compound brings you int...
Humble Brag, I See You 25.03.2019 1:12
Stop with the end zone dance. Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
VOICE Summit - Panel Announced 23.03.2019 0:58
Join us at VOICE Summit! Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts here Hosted on Acast. See acast.com/privacy for more information.
Talk with Michelle Excell at SXSW 22.03.2019 0:40
Hear my interview with Michelle Excell Voice Marketing and more Hosted on Acast. See acast.com/privacy for more information.
New Instagram Commerce 21.03.2019 1:12
Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. -The Verge Hosted on Acast. See acast.com/privacy for more information.
Grocery Wars: HEB Curbside vs. Amazon Prime Whole Foods Delivery 20.03.2019 1:32
Physical retail is going away. You will remember going to the store like you remember using the payphone. Grocery delivery and pickup options here in Austin, Texas: HEB Curbside: $4.95 to come pick up your groceries Amazon Prime Whole Foods delivery: free for a spend over $35 Easy wins. Music credit: Commodores - "Easy" Get this free daily Flash Briefing on Alexa : 1) Click "Enable" here: ht...
Voice Marketing : Cryptocurrency 19.03.2019 0:59
What do voice marketing and cryptocurrency have in common? Democratize access. #cryptohippie #voicefirst Music credit: The Kills - "The Future Starts So Slow" Hosted on Acast. See acast.com/privacy for more information.
Can I Get Your Number? Facebook & LinkedIn 18.03.2019 1:30
Social media apps use your phone number to triangulate data such as purchase history, not to help you with two factor authentication or account security. Please LinkedIn. No you can't have my phone number. Some folks don't agree (tweet). In 2015 I warned people that LinkedIn was mining user data (contacts, calendars, etc.): How to Manage LinkedIn Privacy – Stop Sharing Your Contacts News article:...
Don't Quote Yourself - Mitch Joel 15.03.2019 0:49
Don't Quote Yourself by Mitch Joel Follow @mitchjoel (he is really smart) Here's Mitch's podcast: Six Pixels of Separation (I've been listening for almost a decade - it is good every time) Music credit: De La Soul - "Me, Myself & I" Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Hosted on Acast. See acast.com/priv...
Facebook Shifts Focus to Privacy 14.03.2019 1:00
"Facebook's shift in corporate focus , which Zuckerberg said would happen over a few years, would mean less sharing on services such as Facebook and Instagram and more private messages that cannot be seen by anyone else, including by people at the company, because they'd be encrypted." - Mark Zuckerberg to shift Facebook toward a 'privacy...
Mark Cuban: Build a Business on Alexa or Google 13.03.2019 0:26
Writing's on the wall. Peter Kafka from Recode interviews Mark Cuban at SXSW 2019: Mark Cuban says you — yes, you — need to understand how AI works Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Hosted on Acast. See acast.com/privacy for more information.
Dumb Phones 12.03.2019 0:56
We are getting away from our dumb thumbs and moving to voice. The average person: Speaks 110-130 WPM (words per minute). -Types 38-40 WPM -Has the mental capacity to understand speech at 400 WPM Get this free daily Flash Briefing on Alexa: 1) Click "Enable" here: http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Hosted on Acast. See acast.com/privacy for more information.
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