Emily Binder

Voice Marketing with Emily Binder

Business EN ↓ 756 episodes

Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episod...

Author

Emily Binder

Episodes

Podcasting Stats - Pt. 2 of 2 21.06.2019 1:01

How do people listen to podcasts? Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beetlemoment.com Hosted on Acast. S...

Podcasting Stats - Pt. 1 of 2 20.06.2019 1:02

How many podcasts are there? Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beetlemoment.com Hosted on Acast. See ac...

Katherine Prescott - Alexa Privacy & Echo Show 5 - Preview 19.06.2019 1:33

Hear my interview with Katherine Prescott , Founder and Editor of Voicebrew. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  a...

Speechify App 18.06.2019 0:52

Click here to get Speechify app (human quality text to speech powered by AI). Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  ...

Amazon's Real Advertising Play - New BeanCast Episode 17.06.2019 1:05

Listen to the new BeanCast about Amazon advertising, Mary Meeker's report, and more. Hosted on Acast. See acast.com/privacy for more information.

Alexa and Your Marketing Orchestra 14.06.2019 1:20

Alexa's algorithm - part 2. Keep all marketing channels that are effective working in concert. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for...

Alexa's Algorithm 13.06.2019 3:01

Junk skills Kinks in the algorithm will get resolved - the ecosystem is just young right now Flash Briefing is undervalued - keep an eye on the Alexa app. It'll get featured again. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazo...

Content Wars: Spotify vs Apple Podcasts 12.06.2019 3:01

My money is on audio. Topics: Spotify acquired Gimlet and Anchor Apple Podcasts and AirPods Television is dying “Spotify is still a distant second to Apple in podcasts, but they are growing fast,” Thompson wrote. “Just as importantly, Spotify already has a strongly growing advertising business […] that it can extend to podcasts. Anchor provides a way to capture new podcasters, leading them either...

Our Money Culture 11.06.2019 1:53

What's wrong with our money culture? Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beetlemoment.com Hosted on Acast...

Pay by Voice - Tonetag 10.06.2019 1:58

The start-up enables contactless digital transactions on mobile phones, card swiping machines, automated teller machines and other payment-enabling devices. It also offers software updates on regular intervals. ToneTag, which already has an existing partnership with Mastercard, is in the process of integrating its technology, which uses sound waves to transfer data, with the Amazon platform. -Tone...

Preview: Phoebe Ohayon on Sonic Branding 07.06.2019 1:53

Hear the rest of my interview with Phoebe Ohayon from Voice Branding (Netherlands) - click here. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing fo...

My Fire Alarm Story: Always Communicate 06.06.2019 2:19

What can I say? I'm sensitive to sound. Mentioned: Tribal Leadership book by Dave Logan (see: stage 2, stage 3, stage 5 "tribe" like Zappos) Equifax breach and lack of communication PR crises and #adfail5 from Bob Knorpp's BeanCast Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcas...

Photoshop Your Voice - Caterina Fake Podcast Rec 05.06.2019 1:16

See my tweets about Caterina Fake's recent episode: What if You Could Photoshop Your Voice? on Should This Exist? podcast. Cool show. The human voice is a key marker of authenticity and individuality, and Modulate uses A.I to transform your voice into anything you want it to be. In real time. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetlefl...

Sponsorship instead of ads. TD Ameritrade example. 04.06.2019 1:50

You can't advertise on Alexa, but you can sponsor a Flash Briefing. And it's a blue ocean for some pretty neat branding opportunities. For example, TD Ameritrade is sponsoring the Motley Fool briefing. And on the institutional side, here's the TD Ameritrade for Advisors (institutional) briefing I mentioned. Dani Fava headed up creation. She's on it. Being early is powerful. Think about a briefing...

Urgently's Skill. Branded Apps = Old News 03.06.2019 2:23

An Alexa Skill Will Change Your Flat Tire as Urgently Shows New Path to Voice Commerce and Roadside Assistance Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. Hosted on Acast. See...

Weekend Update 01.06.2019 0:16

Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. Hosted on Acast. See acast.com/privacy for more information.

Briefcast.fm 31.05.2019 0:51

Visit briefcast.fm, the first and only vetted network of the best Flash Briefings. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand &...

Speech Recognition - Alexa vs Humans 30.05.2019 0:38

We don't understand each other all that well... Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beetlemoment.com Host...

Where Alexa Gets Information 29.05.2019 0:35

Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beetlemoment.com Hosted on Acast. See acast.com/privacy for more info...

1985 AT&T Monopoly Breakup - Part 2 of 2 28.05.2019 1:48

Guest: Robert Binder Hear the full podcast Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beetlemoment.com Hosted on...

Telecom Monopoly - Part 1 of 2 27.05.2019 1:26

Guest: Robert Binder Hear the full podcast (episode 36) Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beetlemoment....

Go Easy on Your Theatre Appearances 24.05.2019 0:24

Napoleon was seductive by not appearing at the theatre too often. Maybe we should do the same. Book mentioned: The Art of Seduction by Robert Greene Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the...

You're Yelling at the IVR 23.05.2019 1:10

You won't be making your own calls to customer service for long. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your brand  at  beet...

How People Discover Voice 22.05.2019 1:21

Here's the interview with David Isbitski, Alexa Evangelist, on the Voicebot.ai Podcast. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podcasts Enjoy this?  Please leave a review on Amazon  to help others find the show! Thank you. More about  voice marketing for your br...

Voice is the New HTML 21.05.2019 0:53

Guest Mark Cuban talks with Bradley Metrock on This Week in Voice Season Finale . Message: Go build Alexa skills. It's easy. Anyone can do it. Takeaway: we are done with walled gardens. Technology is for everyone. That's #voicefirst. Get the Voice Marketing Flash Briefing on Alexa: 1) Click "Enable" here:  http://bit.ly/beetleflash 2) Say, "Alexa, Flash Briefing." Subscribe on Apple Podc...