VistaTalks

What considerations does a unicorn company have to take into account when devising its global strategy? In this episode, guest Kristine Sheikh joins host María Roa. Kristine is a customer-centric, high-performing, driven leader with 13 years of experience and a passion for strategy. She is focused on creating globally consistent, yet locally relevant integrated expansion plans and campaigns for te...

Is your company looking to expand globally? In this episode, guest Diana Georgieva joins host María Roa. Diana is the Senior Localization Manager at Pleo. An expanding unicorn company, Pleo is the spending solution for forward-thinking teams everywhere. The Pleo smart company cards empower thousands of businesses across Europe. Diana is responsible for building the localization team and Pleo’s loc...

What does it take to plan and execute a world-class event? In this episode, guest Elaine Sugar joins host Simon Hodgkins. Elaine has over two decades of financial industry experience and 15 years of direct leadership and coaching experience. She is a top achiever managing treasury services portfolios of commercial and corporate banking clients with revenues of $20M-$1B at Wells Fargo.

What effect will Machine Translation (MT) have on the Localization Industry, and how can you prepare? In this episode, guest Poppy Middleton joins host María Roa; With over 8 years of experience in the localization industry, Poppy has acquired great experience in a number of customer service roles, ranging from localization, quality assurance, project management & machine translation deploymen...

How can the design methodology help you grow your business? In this episode, guest Ainslie Peters joins host Simon Hodgkins; Ainslie is a designer, educator, and lecturer. She teaches in the areas of industrial design, design thinking, and design history. She has worked as a mentor and consultant for businesses looking to implement design strategies and design thinking processes.

How has Vistatec helped shape the localization industry over the past 25 years? In this episode, host Simon Hodgkins is joined by guests Thomas Murray, Vistatec CEO, Patrick Kelly, CCO, Siobhán Gantly, CHRO, Unn Villius, CSO, Phil Ritchie, CTO, Jerry Lane, IT Director, Adam Thompson, CFO, and Yvonne McNamara, COO. The Vistatec CEO and executive team share their thoughts on being 25 years in busine...

How do you use storytelling to boost brand identity? In this episode, guest Timea Kadar joins host María Roa. Timea is an open-minded, fast-thinking, and experienced marketing professional. She recognizes good ideas, the potential in people, opportunities, and marketing strategy. Timea is currently the CMO at Francis Cooper Consultancy, helping companies of all sizes be successful with their marke...

How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville’s Country Music Hall of Fame, MTV, and many more.

What are the inherent benefits of being multilingual? In this episode, guest Tatyana Sergeyeva joins host Simon Hodgkins. Tatyana is the Vice President, Credit Cards & Retail Services at Wells Fargo and is on the WorldChicago Board of Directors. She is fluent in five languages and has lived in five countries. Tatyana's experience includes international consulting, financial services, content s...

Building your brand presence is vital in the digital age, but how exactly do you build a brand effectively? In this episode, guest Carolyn Kremins joins host Simon Hodgkins. Carolyn has played a vital role in launching and rebuilding some of the most well-known media brands, including Epicurious, Condé Nast Traveller, The Week, Cookie, Brides, and Maxim.

How has the print industry adapted to the digital transformation movement? In this episode, guest Bobby Power joins host Simon Hodgkins. Bobby is the creator and publisher of Go Wild Magazines. Seven Tourism & Food magazines throughout different and individual tourism regions in Ireland. Go Wild Tourism Wild Atlantic Way, Go Wild Northern Ireland, Go Wild Dublin, Go Ancient East, Go Wild Food...

What is impostor syndrome and how do you deal with it? In this episode, guest Frederique Murphy joins host Maria Roa. Frederique is a highly engaging, leading global voice around mindset transformation. She inspires and equips people to move through extraordinary change with her Mountain Moving Mindset platform and is a multi-award-winning keynote speaker and consultant.

How will marketing change in the future? And how does that impact the work we do? guest Gregory Twohig joins host María Roa. Gregory is a driven and enthusiastic marketing professional with experience across B2B sales, brand management, and content creation. Gregory works as a Marketing Solutions Manager at Vistatec. He is also the Program Director for the Think Global Forum and Creative Director...

In this episode, guest María Roa joins host Simon Hodgkins. María is an enthusiastic marketing professional specializing in events and communications with over 17 years of experience. She has worked across B2C and B2B companies such as GRUPO PRISA, the global leader in Communication Media in Spanish, and SModa Magazine. Maria has in-depth knowledge of managing a 360º marketing strategy, including...

How do you integrate localization into your product management strategy? In this episode, guest Ulrika Fuchs joins host Simon Hodgkin. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. She is an active contributor to the localization community. A former Women in Localization volunte...

Have new technological advances revolutionized the localization industry? In this episode, guest Michael J. Asquith, Global Solutions Executive at Vistatec, joins host Simon Hodgkins to discuss the localization industry, hosting X Cultural and being a Mentor for the Mentee Program at Women in Localization.

What is the world’s leading framework for business agility? In this episode, guest Yuka Kurihara, Director of Globalization Services at Scaled Agile, Inc., joins host Simon Hodgkins to share her experience in helping teams to design and build software products, websites, marketing, and communication content with a global audience in mind.

In this episode, guests Anna Schlegel, Silvia Avary, and Eva Klaudinyova from Women in Localization join host María Roa to discuss empowering women, diversity and inclusion, and localization for International Women’s Day. Our special guests for this episode share a wealth of experience and have an incredible story to share around the Women in Localization global network of over 5000 members.

Are you getting enough sleep? What is a Chief Sleep Officer? In this episode, guest Alen Juginović, M.D., Harvard Medical School Postdoc (Sleep Neurobiology), joins host Simon Hodgkins to discuss his role in sleep medicine, more specifically, the effects of sleep medicine and sleep deprivation on health.

What steps is Microsoft for Startups taking to level the playing field for underrepresented founders? How do you effectively manage teams across the Americas, EMEA, and APAC? In this episode, guest Andrew Macadam, Global Field Director, Microsoft for Startups, joins host Simon Hodgkins to discuss his role in working with worldwide teams. Andrew was previously the Managing Director of Microsoft Sta...

How did the Localization Institute, LocWorld, and Brand2Global get started? In this episode, guest Ulrich Henes, President, Localization Institute, joins host Simon Hodgkins to discuss Localization World, The Localization Institute, Brand2Global, LocWorldWide Africa, Multilingual Magazine, and other language industry topics. Ulrich is one of the most recognized names in international business and...

What are the latest CTV advertising trends? How are brands addressing advertising fraud and brand safety? Guest Calvin Scharffs joins host Simon Hodgkins to discuss the latest global connected TV Advertising Supply Chain Trends and the Top 100 Programmatic Supply Chain Insights reports.

What has driven Ireland to the second highest quality of life globally? Despite what many people believe, human progress worldwide has been incredible in recent decades, and Ireland’s progress has exceeded that of practically anywhere else. VistaTalks host Simon Hodgkins discusses this and other topics with Mark Henry, Author, and Central Marketing Director, Tourism Ireland.

In this special 'rewind' episode, Simon Hodgkins, María Roa, Gregory Twohig, and Jordan Knights look back over the entire year of episodes and highlight important topics and discussions that stood out to them. We are delighted to host the second year of the ‘rewind’ episode that takes time to look back at some of the stories and people that joined the show over the last twelve months. ‏‏‎

Anna Heussaff is a novelist writing mainly in her first language, Irish. She’s had seven novels published to date. Her three crime novels for fluent adult readers include Scáil an Phríosúin (CIC 2015), set in the present day in Kilmainham in Dublin 8. Her three mystery novels for young teens include Sárú (CIC 2017), which features worldwide threats such as a pandemic and the climate crisis, with w...