Virtual Summit Secrets Podcast: Virtual Summit Planning, Marketing, and Monetization Strategies for Online Entrepreneurs

Have you been putting off your summit because you're waiting for everything to feel perfect — the tech, the slides, the emails, the confidence? You're not alone… and this episode is your permission slip to stop waiting and start launching. In this episode of the Virtual Summit Secrets Podcast, we're busting one of the biggest myths in the summit world: that a successful event needs...

Everyone online seems to have very loud opinions about the "best" type of event to host — summits, bundles, challenges… and honestly? They're not wrong. But they're also not telling the full story. In this episode of Virtual Summit Secrets, we're breaking down the real differences between virtual summits, bundles, and challenges so you can stop guessing and start choosing...

If you've ever hosted (or dreamed of hosting) a virtual summit and judged its success solely by how much money came in during launch week… this episode is your permission slip to think bigger. In this episode of Virtual Summit Secrets, we're breaking down one of the biggest misconceptions in the summit world: that your summit's ROI starts and ends with sales. Spoiler alert—it doesn&...

If hosting a virtual summit currently feels like a one-way ticket to burnout—endless DMs, last-minute chaos, and zero sleep—this episode is your permission slip to do things differently. In today's episode of Virtual Summit Secrets, we're pulling back the curtain on how to run a profitable, high-impact virtual summit without sacrificing your sanity. We're breaking down the biggest b...

Most entrepreneurs treat a virtual summit like a high-pressure product launch… and that's exactly why their summits fall flat. In today's episode, we're breaking down the mindset shift that changes everything about how you plan, host, and profit from your summit: Stop treating your summit like a launch. Start treating it like a relationship-building experience. When you lead with co...

Think you need a big audience to land big-name summit speakers? Think again. In this episode, we're breaking down exactly how to pitch speakers in a way that feels confident, organized, aligned and totally doable for first-time summit hosts. We're sharing what speakers actually care about (hint: it's not your list size), the most common mistakes new hosts make when pitching, and the...

Worried your summit idea is too niche? You're definitely not alone — and today we're flipping that fear right on its head. In this episode, Jenny + Lindsey break down one of the most common mindset blocks new summit hosts face: the belief that a super-specific summit topic will limit signups, speakers, or momentum. Spoiler alert… it's actually the opposite. Going narrow is one of th...

If you've ever hosted a summit and wondered "Is anyone actually watching…?" — this episode is about to be your new best friend. In our early events, engagement was flat, session views were low, and attendees had to dig through emails just to find the right links. Not exactly the vibe. So we decided to shake things up… and stumbled into the magic of gamification. And when we say magi...

Ever wished you could grab Jenny + Lindsey for a quick "SOS, what do I do?!" summit strategy session? Today's episode is basically that… but in podcast form. We're diving into the most common questions hosts ask us — the ones that pop up whether you're planning your very first summit or gearing up for your next big one. We're talking timelines (hint: you don't ne...

Think you need months to plan your virtual summit? Spoiler alert: you don't. In this episode, we're pulling back the curtain on our quick-start summit mapping process — the one that helps you go from "I should do a summit someday…" to a fully mapped event in just a couple of hours. No perfection pressure. No tech spirals. No overthinking.  We're walking you through the exa...

Ever hosted a summit and thought,  "Wow, I wish I could go back and do that differently"? You're not alone. In this candid episode of the Virtual Summit Secrets Podcast, Jenny and Lindsay spill the tea on their most cringe-worthy summit mistakes—from confusing VIP offers to tech meltdowns and share the lessons that turned their early flops into smooth, profitable, and high-impact ev...

You don't need six months of chaos to host a successful virtual summit — promise. In this episode, Jenny and Lindsay break down their proven approach to planning a profitable, high-impact summit in just three to four months (or even as little as eight weeks once you've done it before!). You'll learn how to reverse-engineer your summit timeline from launch day, break tasks into simpl...

 Think you need a big audience before hosting a virtual summit? Spoiler alert: you don't. In this episode of the Virtual Summit Secrets podcast, we're busting one of the biggest myths out there — that you need a huge email list or massive following to pull off a profitable, high-impact event. We're walking you through how to make your summit work for you — even if you're starti...

Are summits still worth hosting in 2025 or has the magic faded? We hear it all the time: "Summits are overdone. People don't sign up anymore. They don't lead to sales." But we're here to bust those myths wide open. In this episode, we're diving into why summits are still one of the most powerful visibility strategies when done right.  We'll unpack: ✨ How summits...

  Want your summit to do more than just keep you busy? In this episode, Jenny + Lindsey break down the five essential elements that turn a virtual summit into a profitable, high-impact event. You'll learn: How to get crystal clear on your niche and audience so your summit lands with the right people Why giving yourself enough planning time is the secret to avoiding overwhelm (and burnout) Wha...

Planning a virtual summit can feel overwhelming but it doesn't have to. In this episode of the Virtual Summit Secrets Podcast, we're pulling back the curtain on our proven 5P Summit Planning Framework™: Planning – setting your foundation with clarity on focus, audience, and goals Production – building your summit assets, tech stack, and speaker experience Promotion – creating buzz and fi...

In this very first episode of the Virtual Summit Secrets podcast, we're pulling back the curtain on our journey—from running our own separate businesses to teaming up, hosting our very first (and very experimental) summit, and eventually building Summit Success Squad. We're sharing: The story of how one freebie bundle turned into a business-changing collaboration Our "never again&qu...