Fexingo

Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy

Business EN ↓ 103 episodes

Lucas and Luna explore how businesses can build a cohesive video marketing strategy that spans short-form clips for social feeds, long-form content for YouTube and VOD, and a video-first approach to brand messaging. They break down the mechanics of each format: the optimal length for TikTok versus Instagram Reels versus YouTube Shorts, the storytelling structures that work in 15 seconds versus 10 minutes, and how to repurpose a single production across multiple channels without burning out your team. They examine real case studies—a DTC startup that grew its email list by 40% through linked lo...

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Fexingo

Episodes

Why Short Form Video Beats Long Form for B2B Marketing 21.05.2026 7:31

In episode three of Video Marketing with Fexingo, Lucas and Luna unpack a surprising finding from a 2025 LinkedIn study: B2B decision-makers now spend 2.7 times more time watching short-form video (under 60 seconds) than long-form content. They walk through a specific case — how the enterprise SaaS company WorkRamp swapped a 12-minute product demo for a 45-second customer testimonial clip and saw...

How Video Content Drives a Thirty Percent Conversion Lift 21.05.2026 7:11

In this episode of Video Marketing with Fexingo, Lucas and Luna dive into the specific mechanics of how video content can boost conversion rates—not in theory, but in practice. They focus on a case study from a mid-market SaaS company, CloudPeak, which added product demo videos to its pricing page and saw a 30% lift in trial sign-ups within one quarter. Lucas breaks down the three changes they mad...

Neon Signs and Sales Funnels Inside the Video-First Economy 19.05.2026 7:36

In the premiere of Video Marketing with Fexingo, Lucas and Luna unpack a single striking number: the average US adult now spends 52 minutes per day watching short-form video, up from 32 minutes just two years ago. They trace how a niche cosmetics brand called CocoKind used a 15-second Instagram Reel to generate $1.2 million in revenue in under 72 hours, breaking down the exact strategy—hook, educa...