Video Creators

The title says it all! vidIQ has acquired Video Creators and I am thrilled! Here's what this means for you and what's in the future of Video Creators as we work together to reach more people and change more lives. JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video cha...

YouTube doesn't rank videos because you got the right keywords crammed into the right spaces. Doing so doesn't convince YouTube that your video is worth surfacing for anyone. They look at viewer signals instead. So instead of doing keyword research, we recommend you do topic research. What's topic research? How do you research your video ideas before hitting record so that you can make a fundament...

What's going on when you publish a video, it flops, and then your next videos after that flop, too? Does the performance of one video on your channel impact the next? Yes and no. There's two different ways to look at this phenomenon on YouTube. One way is an algorithmic perspective in terms of what YouTube's algorithm thinks about your next video based on the videos that were published before it....

If you're growing a business on YouTube, it's very important that you can drive that traffic to your website. Or, sometimes the opposite is true: you already have a website with traffic, but you need to drive some of that traffic to YouTube to grow your channel. Many creators have tried this before in the past and ended up completely killing their traffic as a result. In this episode we talk with...

Most creators on YouTube go through a lifecycle where they work hard, achieve success, and then fade away. It tends to be about 5 to 7 years long. After observing that pattern on YouTube for over a decade, Matt Koval decided to start talking more publicly about this issue and how we can continue to serve our audience well and grow our business for years to come. You can check out Matt's channel, C...

What is the top advice Austrailia's top creator has for us with 26 million subscribers and 400 million montly viewers? It's to not build your business on YouTube! What? Why not? What happens if you do? Well, that's what we discuss today. You can check out Shannon's channel here: https://www.youtube.com/c/Bouncepatrolkidstv CREATOR SPOTLIGHT: Check out Adam Garner's channel here: https://www.youtub...

Jessica spent a few years growing her channel by focusing on search. It's not that it didn't work -- it did. She got to over 100k subscribers, but it took years to get there. And then search started to backfire on her. In fact, she went from making $10k/month to $1,300/month in her Adsense revenue because of it. She's here to tell her story because, look, if you're focusing on ranking videos in se...

If you want your viewers on YouTube to take action because of content they watched from you, it will only happen because you elicit an emotion from your viewer. The bigger, the deeper the emotion, the bigger action they'll take. In this episode we talk about this on a brand level - getting someone to subscribe and watch more -- but also on a specific level that you can use in each video if you wan...

We talk a lot about using storytelling to create videos that quickly create an emotional connection with viewers. When that happens, viewers watch longer, subscribe, and come back for more. However, it's equally important that our brand also quickly creates an emotional connection with viewers. Thankfully, the same tool, storytelling, helps us do that on a brand level for our channel just like it...

Yes, Google and YouTube are owned by the same company, but that doesn't mean that what works on Google works on YouTube. Just look at their homepages to see that they have very different goals, different objectives, and that people use them very differently. We need to ditch our "Google Mentality" and have a YouTube mentality instead in order for our videos to reach more people. That primarily com...

No matter what you try, you can't get more than a few views on your video. Or, maybe you used to be growing, but now all of the sudden you aren't. Why did the algorithm turn on you? Why are there other channels in your niche that are doing the same thing you are, but are growing faster than you? Why does the algorithm favor them over you? So many good questions! We tackle them in this episode as w...

Which is more important: titles or thumbnails? Should you delete your top performing video if it's an old video that's embarassing? What about keywords? And podcasting on YouTube? All good questions you asked and more that we answer today. The best part is that the YouTube Strategists in this episode don't all agree on what the right answer is to some of these questions. It's a fun episode! CREATO...

It's all wrapped up together: your YouTube channel, your business, your passion, your dreams for life, everything. Sometimes we get everything we wanted and, when we do, find out it's not really what we thought we wanted. Other times the success we're looking for feels unattainable. In both cases, the culprit is often an unclear vision for what we really want and a false assumption that the thing...

Can you resurrect a stagnant channel or do you need to start over with a new channel? This is something we're working on ourselves here at Video Creators. For personal reasons, which I share in this episode, I had to stop making videos. Now we're getting back to resurrecting the channel. How do we get back to doing millions of views per month after taking a break for a while? That's what we discus...

If you've been creating videos for any period of time now, it can sometimes be a struggle to come up with good video ideas. You feel like you're making the same video over and over again and are kind of bored with it. You may feel backed into a corner because your videos won't perform as well if you stray from the usual stuff. Or, maybe you feel like you've made every video there is to make in you...

When I was starting my business and growing my channel, I quickly felt overwhelmed with how much work there was to do: email, shooting, editing, publishing, social engagement, creating products, writing sales pages, and more. I was reluctant to hire a virtual assistant because of the money and the time it would cost. But after I did it, I wished I had done it sooner. I made some initial mistakes a...

Asking for subscribers in order to grow your subscriber count is such a common practice in the world of YouTube. But, what if this practice is actually hurting your channel? Let's talk about that. CREATOR SPOTLIGHT:  Mike Greiner - The Democratic Activist Mike's Channel: https://www.youtube.com/c/Democraticactivist Join our YouTube coaching program, Video Labs to grow your channel like Mike did: h...

If you're growing your YouTube Channel to grow your business, THIS is the episode for you. Tara Simon has 800,000 subscribers and in this episode, we talk about how she got there and how she now brings 90% of her business in through her YouTube Channel. Enjoy the episode! Tara's Channel: https://www.youtube.com/c/Tarasimonstudios/ VIDEO LABS: Work with us for 8 weeks to grow your channel in our co...

Getting good content out regularly often comes down to one thing: ditching perfectionism to focus on human connection. Let's get real and talk about that. CHAPTERS 0:00 | Who we are at Video Creators 0:49 | Welcome to the podcast! 1:55 | Team catchup 6:20 | Creator Spotlight 23:28 | How to take your channel to the next level 24:40 | How to avoid "analysis paralysis" 28:24 | The two different work...

While we love most of the updates YouTube is rolling out lately, some of them have us scratching our heads while others just downright annoy us. Either way, the updates help us understand the direction YouTube is taking as a platform and what their goals are so we can make better videos that align with their goals and see better performance than they otherwise would. Today four of the YouTube stra...

As the creator economy continues to grow, so do brand deals. But brand deals are different today than they were 5 years ago. How have they changed? What do brands look for now that's different than what they were looking for 5 years ago? Has the opportunity for creators to make money with brand deals grown with time or declined because of more competition? Today D'Laina and I talk with Jonathan Ka...

Brand deals and sponsorships are a great way to make money for your channel, even if you already have a business around it of your own products and services. When you're not in the middle of launching your own next course or promotion, you can leverage the down time to do brand deals, make more money, and introduce your audience to products that are useful for them. Today I talk with Justin Moore...

We all know that enticing titles are critical for the success of a YouTube video, but do we know what principles to follow that actually lead to more clickable titles? Today we interview Jake Thomas of Creator Hooks who breaks down why certain titles work, why others don't, and the three principles we need to consider when crafting our own video titles. CREATOR SPOTLIGHT: Check out Neil's channel...

Hello, Creator! We're coming at you with a new podcast episode today. I recently got to go to the Social Media Marketing World conference and hang out with a creator friend of mine - Brian G. Johnson! Brian also teaches creators how to grow their YouTube channels and businesses online and it was great to get to connect with him. I asked Brian a little bit about his growth process because the strat...

There's a few big differences between YouTube channels and businesses that reach 100k subscribers and annual revenue and those who reach a million subscribers an annual revenue. Today we'll dive into one of those growth factors and discuss what it means for us practically as creators. Reply to this video and join hundreds of other creators in the, "Volley for Creators," space on Volley! https://hi...