Video Confidence Collective

Simplifying complex subjects like research and policymaking is essential in producing videos that people will want to watch and understand. Establishing a professional video studio can help educate young leaders about these topics. In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Chris Gardiner (CEO of the Institute of Regional Security or IFRS) in a newl...

Are you conflicted on using expletive words durings sales on a video call? Are you the kind of person who feels much more comfortable dropping f-bombs in-passing conversations to make it casual and friendly but fear it might affect your sales negatively? In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about why people use expletives, how it's connected to our...

On this day and age where people are opting for video calls more than in-person meetings or quick audio call due to the major shift of businesses to remote work, you'd do better to leave a lasting impression to your prospects or clients. So why not use a video background that says a lot about your brand? In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about why video b...

In a video call, if people can't hear you clearly due to poor sound quality, you risk losing their attention. And being subjected to this consistently can build fatigue in the long run.  What's causing poor audio quality and what can you do about it? In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about four common sound problems that hound video calls and cause d...

With competition growing faster online, the need for websites to rank better to increase traffic has never been this demanding. According to Zero Limit Web, the first five organic results account for 67.6% of all the clicks, so it really pays to be on the top. But how exactly do you optimise your website so it's more searchable? How long does it really take for it to work? Do videos make you rank...

Do you get stressed with back-to-back video meetings? You're not alone. Even the CEO of Zoom felt the burnout. It may have started from small but consistent distractions -- glitching or freezing screens, and low resolution video that defeats the idea of substituting in-person meetings. Especially when you've grown accustomed to watching videos in high quality.  You lose fo...

With the accessibility of good communication technology at the tip of our hands, it was only a matter of time until we migrate our lifestyle and work systems into the digital world. That was sped up by the onset of the pandemic that enforced us to lockdown all over the world. This window of opportunity has made it possible to connect with the world through videos, and it's changing the w...

When you talk to people, it's easier to connect and have a spontaneous conversation because they see you properly -- your facial expression, body language, and all the nuances that you don't normally notice when you're interacting with them personally. But when you switch to a video call and then can't see you clearly because of poor lighting, you risk getting disconnected and people get...

When trying to make sales online, we often focus on crafting the best campaigns on social media or in email marketing, hoping to drive traffic towards websites, and derive conversions. But sending people to websites is just half the battle. Understanding how users behave on your website and how to create a smoother experience for them to get what they want will increase chances of ROI. And th...

Video calls and virtual conferences have become a crucial element for work-from-home employees or professionals. But to make it work, you need to match the convenience found with in-person conversation and not be distracted by faulty internet connection, messy background, silhouette or overexposed video quality, or scratchy audio. So how do you do it with what you have right now? Welcome...

Isn't TikTok for youngsters and Gen-Zs? It's all about dancing and singing isn't it? These are some of the most pervasive misconceptions business leaders and marketers hold against the most popular website in 2021 that even surpassed Google. And yet, in the late 2000s, social media platform Facebook was getting the same treatment and has proven to be the most profitable for advertisers and ma...

If your video is crammed with too much information or filled with long and winding explanation of a complex topic, chances are, you've already lost your audience. People only have an average of seven seconds to decide if watching your video is worth their time and headspace. And that attention span is only getting smaller. So how do you make the most of a video that not only grabs and retains...

Are you prone to rewriting scripts, re-shooting scenes, and doing too much engineering on editing? Are you at the brink of sanity because of the gruelling process this video has taken you? Have you come to doubt this investment after everything you've been through? Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting...

"Don't judge a book by it's cover" still holds some truth to it in general. But for videos, you need to help your viewers decide why they need to click your video among the rest of videos that promises great, if not similar, content. Or else, your video risk getting scrolled away to oblivion.  Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies f...

You've got your camera, lights, and microphone, ready to shine on the second largest search engine online - YouTube. Everybody likes to watch video, and you think it only makes sense to be on the spotlight and start churning out content, with hopes to bring profit for your business. But viewers don't take too long to your channel before swiping down your episode to oblivion. You realise you're not...

You're proud of your videos. You've strived to create the best offers. You believe you've given enough thought for your audience. But no one is clicking that call-to-action button and the site traffic isn't converting.  Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need...

How well do clients understand their financial plans? Financial planners create text document on Statement of Advice to clients that costs days and thousand of dollars to produce, only for some clients to come back, scratching their heads, with a ton of questions on the document. With the onset of pandemic that forced people to do video meetings instead, the concept of Video SOA was born, and more...

No one is perfect. And as much as you'd like your performance to come across  au naturel,  presenting to the camera without making it look like you're reading off a teleprompter may take years of practice and mastery. So how do you do it?  Two saving words: Ad lib.  Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera...

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general. But what happens when startups hit the rut? What considerations must be fulfilled to change tack and reboot the system?  And does...

So you have finalised your video script and think it's a masterpiece. You've said everything you wanted to say, even used jargons and some tongue-twisters to make it sound smart and catchy. You hand it over to the voice-over artist for recording, and hear him tumble in his words all the way to the end, out of breath and possibly, out of his wits. Welcome to 'Video Tips,' the Video Made S...

If you want to stay on top of the game in the digital age, it's vital to find the best technology out there so you can communicate with your customers, track emails and calendar, monitor progress of projects and measure success. And for financial planners and advisers who capitalise on in-person meetings, this has become more imperative during pandemic.  So how do you find the right tech...

Every word counts. And if you don't want to lose your audience with a speech that could get out of hand because of overwriting, here's a great scripting tip: writing less is more.  Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos. In thi...

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these days, there's no need to worry much as most video platforms are available online. And one of the leading video-hosting platform made...

Do you hear yourself sounding like you're reading off a script when presenting? Do the words feel unnatural when you articulate them, and yet the same words come off just right when you read them on a website or a blog?  Are you confused at what voice you need to properly address your audience? Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies...

So you've done your part in creating content online and making your website come alive with videos to showcase your brand, services and product. But so far, the numbers have stalled, and there's no progress to your video engagements. Is there another way for you to attract prospects?  Two words: Video Prospecting.  Break through the noise with a video strategy that doesn't need to be ent...