David Pannell

Vegan Business Tribe Podcast

Business EN ↓ 138 episodes

If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, connect you with other vegan business owners - AND give you the knowledge you need to build a successful vegan business. Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Liv...

Be sure to visit the podcast's website and support the creator: veganbusinesstribe.com

Author

David Pannell

Category

Business

Podcast website

veganbusinesstribe.com

Latest episode

Apr 26, 2025

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Episodes

063 - Is it time to quit the day job? 02.02.2022

When do you know that it's time to go all-in on your business? Many vegan businesses start as evening and weekend ventures whilst the founder uses the money from their day job to pay the bills. It's an important part of many people's entrepreneurial journey - but when is it the right time to quit the day job and go all-in on your vegan business? Not only is it important not to give up your re...

062 - How to win a pricing war 26.01.2022

What to do when a competitor undercuts you on price. If you've been in the vegan sector for a long time then you might have enjoyed not having much competition. Now that veganism has entered the mass market though, you might find yourself in the position when a new competitor comes into your space and tries to undercut you on price. It's easy to panic when this happens (especially if you don't hav...

061 - Why your business shouldn't sell to vegans 19.01.2022

Why vegans may not actually be your target market. We know that the biggest consumers of vegan products are not vegan, so if you are just looking to sell to vegans then you might be missing out on potentially your biggest marketplace. But when you have a vegan business it's not just about what you sell. If you started your business as a way to move the vegan cause forward then where will your comp...

060 - Time to reflect on your business 12.01.2022

The importance of taking time to reflect on your business. The break for the holidays has given many of us time and space to reflect on our vegan businesses. But the reason most of us don't reflect on what we're doing more often is because with that reflection comes the big questions that we'd rather not ask ourselves: Can you call it a business if it doesn't pay you a wage yet or is it just an ex...

059 - How Kevin Newell veganised the pest-control sector 22.12.2021

We speak to Kevin Newell, founder of Europe's only vegan pest-control company. Humane Wildlife Solutions are the perfect case study in what it means to be a vegan business. In fact, Kevin says that he considers the animals to be his customers more than the humans who call for his help when they find creatures to be a nuisance. But the remarkable thing about Humane Wildlife Solutions is that they d...

058 - What's going to be the next big thing in vegan? 15.12.2021

Our 10 predictions for the next vegan growth areas. You might think that the vegan market is becoming over-saturated, with shelves full of vegan burgers, oat milk and dairy-free chocolate. So David looks ahead to bring you his top 10 predictions for the next trends that were going to see in the vegan sector. From more innovation in food and sustainable ingredients (hello potato milk and pea protei...

057 - How to get on podcasts to promote your vegan business. 08.12.2021

How to get onto podcasts as a guest. Podcasts as a format have quadrupled in size in just three years and it's estimated that there are now over 2 million separate podcast shows. This means that whatever your unique business niche, there is likely now a podcast talking about it. But to get invited onto a podcast as a guest you need to understand what podcast hosts are looking for. You just having...

056 - 4 big announcements from Vegan Business Tribe! 01.12.2021

Behind the scenes with the latest from Vegan Business Tribe. As we look towards the end of the year, David shares four big announcements from Vegan Business Tribe, starting with the news of our new book Vegan Business Revolution: How to succeed with your vegan business . David also brings you some behind the scenes updates from the tribe and answers the question: "how do you and Lisa fit it all in...

055 - How to have a better website 24.11.2021

We talk all things web with Kayleigh from Kakadu Creative. The first thing someone does when they find out about your business is go and check out your website. What they find there dictates what happens next because research shows that someone makes up their mind about your company (and whether they want to work with or buy from you or not) within the first few seconds of loading up your website....

054 - What are investors looking for in a vegan business? 17.11.2021

What investors are looking for. There's a lot of money floating around in the vegan sector right now. People are looking to invest in the next Beyond Meat or Oatly but if that's the case, then why can it be so hard to find an investor for your vegan business idea? Few investors will put money into an unproven concept and most won't give you money to see if an idea works just because it's vegan. So...

053 - How to make more time 10.11.2021

How to create more time to work on the things that will move your business forward. Is not having enough time holding you back? Are you drowning in your inbox? Would you be more successful if only you could find that extra hour in the day or that extra day in the week? If you are struggling to find time then there's no point in trying to find more just to clear everyday tasks. Instead, you need to...

052 - How vegan start-up Better Nature scaled up super fast! 03.11.2021

We share this interview from our Scale Up video series. Within 6 months of launching, Better Nature had placed their tempeh products into 50 retailers. Within a year they were in 100. Now, just two years after launch, the company is valued at £5.5m and they have recently raised £1.5m through crowdfunding to fund the next stage of their route map. But how did Better Nature scale up so quickly? This...

051 - What we learnt at the Plant Based World Conference​ 27.10.2021

David brings you his notes and thoughts from the Plant Based World Conference & Expo. What kind of products are buyers currently looking for? What happened when Tesco supermarket put their plant-based burgers in the meat aisle? Why did Applewood Vegan Cheese REALLY sell-out across the UK at launch? Now that the world is opening up again we were excited to attend Plant Based World's first Europ...

050 - How to have a successful vegan podcast (with special guests Katrina Fox, Jim Moore & Hayley Akins) 20.10.2021

How to start and run your own vegan podcast. Join us for this special celebratory show as we reach episode 50! To celebrate, we are joined by three vegan podcasting legends to get their advice, stories and tips on how to run your own successful podcast. Each of our guests have over 100 podcast episodes under their belt and you will learn: Why you or your business should have your own podcast; How...

049 - Meat made from labradors? Meet Elwood’s Organic Dog Meat 13.10.2021

What happens when you parody animal farmers. Molly Elwood started Elwood’s Organic Dog Meat after trying to come up with an idea for a vegan bumper sticker. We’re all familiar with the slogan ‘why love one type of animal but eat another?’, Molly decided to take that one step further and launch a website that mimicked family-owned meat farms, but replacing cows and pigs with labradors and spaniels,...

048 - Get your business ready for Veganuary 06.10.2021

How your business can make the most of the Veganuary campaign. Veganuary challenges people to eat vegan for the 31 days of January, and this year well over half a million people from over 200 countries signed up to the challenge. That's only the people who officially registered for the challenge through the website though. Research shows that ten times more people actually participated without off...

047 - How to start a vegan business (Live from Global Vegfest) 28.09.2021

How do you start a vegan business? So you’ve got the idea, you’ve done your research and know there’s a market, but how do you actually START a vegan business? In this panel discussion live-streamed as part of Global Vegfest, David is joined by four vegan entrepreneurs who have all launched their own businesses to get their advice. We ask: what’s stopping more vegans from starting their own busine...

046 - 5 things you need to make your vegan business a success (Live from Global Vegfest) 21.09.2021

The 5 key things you need to have a successful vegan business. There has never been a better time to have a vegan business. Interest in vegan and plant-based is at an all-time high but with so many huge brands now entering the market, how can you have a vegan business that is ethical but also financially viable? In this seminar live-streamed as part of Global Vegfest, David takes you through the 5...

045 - Vegan in vogue: the boom in vegan fashion 15.09.2021

The rise of vegan fashion. Vegan fashion is big right now but it's going to get bigger. With celebrities bringing out their own vegan ranges and many major fashion brands now embracing exotic materials like cactus leather, the global vegan fashion marketplace is projected to be worth 1 trillion US dollars by 2027. But this growth may not be coming from where you think it is. Consumers who don't id...

044 - Is it time to ditch 'plant-based'? 08.09.2021

Should we stop using the term 'plant-based' when talking about our businesses and products? Many vegan companies avoid using 'the V word' to describe themselves in fear it might put off non-vegan customers. But recently, Matthew Glover of Vegan Fried Chicken said VFC were banning the phrase 'plant-based' in their marketing because they are "vegan activists first and food producers second". Many co...

043 - Meet our members: join us for a live vegan business networking session 31.08.2021

Sit in on a recording from one of our vegan businesses networking meetups! A huge part of building a successful vegan business is connecting with other business people who share the same ethics and who are on the same mission as you are. In this episode, we bring you a live recording of a recent VBT networking meet-up where 30 of our members will introduce themselves and their vegan businesses to...

042 - SPECIAL: Live from Vegan Camp Out! 23.08.2021

Grab your tent for this special episode of The Vegan Business Tribe Podcast recorded live at Vegan Camp Out. This weekend-long event is attended by over 10,000 people and celebrates everything it means to be vegan, from activism seminars to rock-star guest headliners - combined with all the fun of camping and late-night partying! Join Lisa and David live as they share their weekend with you and in...

041 - Does email marketing work? Yes, but not like you think. 18.08.2021

Understanding how email marketing actually works. Emailing marketing can produce a reliable stream of new customers, but not if you go about it in the wrong way. You can't just email a bunch of people and expect them to buy your product, even if you are a vegan company selling to other vegans - it just doesn't work like that. Instead, email marketing allows you to take people who have an interest...

040 - How to get your business out there (by actually getting yourself out there!) 10.08.2021

Increasing your visibility by getting out from behind your computer. One morning, the owner of vegan greetings card company Avocardo got up, made a sandwich board from some old cardboard boxes advertising the company, put it on and headed out to talk to complete strangers about his business. It was so successful at getting him new customers that he ended up on the local news. We get asked a lot ab...

039 - Why is Cadbury Bournville now not vegan? The dangers of 'accidentally vegan' products 03.08.2021

What's going on at Cadbury? Chocolate giant Cadbury recently caused an uproar amongst vegans when they updated the ingredients list on their 'Bournville Giant Chocolate Buttons' to include milk. We've seen a number of companies change their recipes and make an 'accidentally vegan' product no longer vegan, but the mystery here is that Cadbury says they haven't changed the actual recipe of the produ...

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