Heather Bayer aka @CottageGuru
Vacation Rental Success
Heather Bayer, author of Renting Your Recreational Property for Profit, former CEO of a highly successful cottage rental agency, and a popular blogger, hosts the Vacation Rental Success podcast. With many years experience of owning and managing multiple vacation rental properties, Heather brings her knowledge and views on every aspect of the business, together with interviews with vacation homeowners and industry experts. Heather has appeared as a guest on CTV Canada, CBC Radio, Rogers TV, and Chex TV and is frequently interviewed on real estate and travel topics by magazines and daily newspap...
Author
Heather Bayer aka @CottageGuru
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
VRS621 – The Power of Storytelling: How Hospitality Brands Can Stand Out in a Sea of Sameness 23.07.2025 54:49
In this inspiring episode, Heather Bayer sits down with storyteller and copywriter Neely Khan to explore how hospitality businesses can set themselves apart through powerful, purpose-driven storytelling. Neely shares her journey from aspiring writer to founding AWC, a story-branding agency that helps short-term rental businesses create meaningful connections through every guest touchpoint. This ep...
VRS620 - Staying Human: The Power of Vulnerability in Vacation Rental Leadership 16.07.2025 57:44
In this episode, Heather Bayer sits down with Heather Fillmore, co-founder of Utah-based StayLuxe Properties, for an honest and inspiring conversation about resilience, growth, and leadership in the short-term rental space. Heather shares her remarkable journey from surviving a catastrophic flood in Baton Rouge to launching a successful luxury vacation rental brand in Park City, Utah - right in th...
VRS619 - Making AI Work for You: Insights, Use Cases, and a New Industry Survey with Fred Bassili of Hostfully 09.07.2025 50:55
In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Fred Bassili from Hostfully to discuss the evolving role of AI in vacation rental businesses and how short-term rental managers can use AI tools and workflows to scale operations, improve guest communication, and boost owner acquisition. Fred Bassili, a seasoned content and marketing strategist at Hostfully,...
VRS618 - Legacy, Leadership & AI: Inside the Evolution of Cottage Connection of Maine with Alexis Miller 02.07.2025 44:21
Some of the strongest brands in the vacation rental business have been around for decades and are rooted in tradition, family values and local knowledge. As the next generation stepping into a decades-old family-run vacation rental business, Alexis Miller personifies this legacy as she shares how she's honoring her family's rich story while ushering in thoughtful innovations to meet today's fast-...
VRS617 - What an AI Summit Taught Me About Hosting, Branding, and Staying Ahead 25.06.2025 42:23
In this episode of the Vacation Rental Success Podcast, host Heather Bayer shares her top takeaways from the AI for Business Summit in Orlando, diving into the transformative power of artificial intelligence and how vacation rental professionals can leverage it to drive growth, efficiency, and guest experience Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger...
VRS616 - A Podcast Within a Podcast: A Look into NotebookLM 18.06.2025 44:54
In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with… herself! It's a podcast within a podcast as Heather explores the power of AI through a hands-on demonstration of Google's NotebookLM, sharing practical examples of how it can be a game-changer for short-term rental businesses. Drawing on her extensive industry experience and recent immersion in AI tools, Hea...
VRS615 - Direct Bookings, AI, and Airbnb Disruption: A Real Talk with Mark Simpson 11.06.2025 51:49
In this no-holds-barred conversation, Heather is joined by longtime friend of the show, Mark Simpson, to unpack the buzz - and backlash - surrounding Airbnb's newly launched "Services" offering. From liability concerns to insurance gaps, Mark breaks down why this move is raising eyebrows in the host community and what you can do right now to protect your business. Then, we switch gears and dive he...
VRS614: Marketing Shifts, AI in Search, and the Future of Vacation Rental Websites with Conrad O'Connell 04.06.2025 54:16
In this insightful conversation, I welcome back digital marketing expert Conrad O'Connell, founder of BuildUp Bookings, to talk about the dramatic shifts in how people are finding, booking, and experiencing vacation rentals. It's been nearly a decade since our first conversation, and we've both been on quite the journey -personally and professionally. Conrad shares what's changed (including growin...
VRS613 - Why Every Vacation Rental Business Needs an AI Champion - Now 28.05.2025 50:39
In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with her son and business partner, Mike Bayer, to discuss the essential role of an "AI Ambassador" in vacation rental businesses. Together, they explore why nominating a dedicated AI advocate can unlock efficiencies, reduce burnout, and help teams fully embrace the transformative potential of artificial intelligen...
VRS612 - Access for All: How One Woman's Mission and Expedia's Support Are Transforming the Way We Host 21.05.2025 55:17
This week on the Vacation Rental Success Podcast, Heather reconnects with long-time friend and returning guest, Lorraine Woodward, the unstoppable force behind Becoming rentABLE. Lorraine has been championing accessibility in the short-term rental industry for years, and this time, she's back with big news - an exciting new partnership with Expedia Group through their Open World Accelerator Progra...
VRS611 - Leadership by Culture: How Rachel Alday Built Loyalty and Hospitality Through Intentional Team Values 14.05.2025 51:27
In this special replay episode in our Leadership Series , Heather reconnects with Rachel Alday, founder of Abode Luxury Rentals, for a powerful conversation on building a thriving business through intentional leadership and company culture. Rachel shares the real story behind how she and her husband grew their boutique vacation rental company from a few properties to a high-performing, values-driv...
VRS610 - The Quiet Power of Leadership: Steve Schwab on Earning Loyalty and Driving Change 07.05.2025 42:46
In this landmark episode of the Vacation Rental Success Podcast, Heather Bayer is joined by Steve Schwab , the Founder and CEO of Casago , at a truly pivotal moment - not just in his personal journey, but in the history of the vacation rental industry. As Casago steps into a groundbreaking merger with Vacasa , Steve reflects on the path that led him here and the deeply held leadership values that...
VRS609 - What Type of Leader Are You? Reflections from the Short-Term Rental Industry 30.04.2025 33:35
In this powerful solo episode, Heather Bayer reflects on one of the most fundamental - and often overlooked - questions in the short-term rental space: What kind of leader are you? Through years of podcast interviews and her own journey managing STR properties, Heather unpacks the evolving nature of leadership and how it uniquely manifests in the vacation rental industry. From traditional leadersh...
VRS608 - Are You Born to Lead? Lessons in STR Leadership with Ali Cammelletti 23.04.2025 45:52
Most short-term rental operators didn't plan on becoming leaders. They started as solopreneurs - cleaning toilets one day, managing a team the next. If you've ever found yourself in a leadership role and thought, "How did I get here?", this episode is for you. In this powerful and relatable conversation, Heather is joined by leadership coach Ali Cammelletti, who has spent over 20 years helping hos...
VRS607 - Leading with Intention: Matt Landau on Breakthroughs, Burnout, and the Power of Pause 16.04.2025 51:43
In this special episode, we kick off our brand-new Leadership Series with someone who's been part of this journey from the very beginning - Matt Landau. Matt's been on the show more than 20 times over the years, but this conversation feels different. It's deeper, more reflective, and marks a shift in how we talk about leadership in the vacation rental industry. From managing boutique vacation rent...
VRS606 - AI Meets Hospitality: Shahar Goldboim on Building the World's First AI-Powered PMS 09.04.2025 50:55
What happens when a vacation rental entrepreneur, his tech-savvy brothers, and a close-knit team of hospitality veterans come together with a mission to solve the biggest operational headaches in property management? You get Boom - the world's first AI-powered property management system (AIPMS). In this episode, Heather sits down with Shahar Goldboim, the dynamic founder of Boom, to explore how ar...
VRS605 - Using AI to Work Smarter, Not Harder with Mark Simpson 02.04.2025 53:15
In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Mark Simpson, the founder of Boostly, to discuss the practical applications of artificial intelligence (AI) for vacation rental hosts. Mark shares how AI can help streamline operations, enhance guest experiences, and optimize marketing efforts—without losing the personal touch that makes direct bookings succe...
VRS604 - Cutting Through the AI Noise: How to Choose the Right Tools for Your STR Business 26.03.2025 55:46
This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan*** >> Discover more about Guesty in the Virtual Vendor Showcase We're back with Part 2 of my chat with AI educator and vacation rental marketer, Nihal Salah - and trust me, if y...
VRS603 - AI-Powered Marketing for Vacation Rentals: What You Need to Know 19.03.2025 53:41
This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan*** >> Discover more about Guesty in the Virtual Vendor Showcase AI-Powered Marketing for Vacation Rentals: What You Need to Know Wondering how AI can make your vacation rental m...
VRS602 - Unlocking Efficiency: Exploring AI Solutions in Vacation Rentals with Brooke Pfautz 12.03.2025 45:54
This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan*** >> Discover more about Guesty in the Virtual Vendor Showcase Brooke Pfautz is the innovative mind behind Vintory and Comparent and has been a trailblazer in the vacation rent...
VRS601 - Is Your ChatGPT Showing? - with Amber Hurdle 05.03.2025 1:00:05
This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan*** >> Discover more about Guesty in the Virtual Vendor Showcase In a recent post on Linkedin, Amber Hurdle said: "Your ChatGPT Is Showing….and it's stripping the authenticity ou...
VRS600 - From Energy Hog to Eco-Hero with Bob Garner 26.02.2025 44:29
We've arrived at Week 5 of SSTIR Crazy 2025, and this might be the most critical challenge yet! Sustainability Week is here, and the stakes have never been higher for StayWise Rentals. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50...
VRS599 - The Compliance Challenge: Strategies for Navigating New Regulations 19.02.2025 47:03
We've arrived at Week 4 of SSTIR Crazy 2025, and this might be the most critical challenge yet! Regulations Week is here, and the stakes have never been higher for StayWise Rentals. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% of...
VRS598 - Lessons Learned from a Disaster Scenario with Nick Massey - Proper Insurance 12.02.2025 55:46
In this third week of SSTIR Crazy 2025, StayWise Rentals grapples with an insurance nightmare when a malicious pool party threatens to ruin their business. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan**...
VRS597 - When Vacation Rental Safety Systems Fail: Lessons from the Field with Justin Ford 05.02.2025 41:17
In this second week of SSTIR Crazy 2025, StayWise Rentals grapples with a critical turning point: a safety crisis threatening their direct bookings. Easter Egg #7 [ Justin ] - >> SSTIR Crazy Registrants can enter this phrase in the gamification section on the app to earn big points towards the 2 VIP Tickets to VR Nation Conference, Austin, TX, April 27-28, 2025. This episode of the podcast and SS...
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