Lihong Hicken

UX Stories Podcast

Business EN ↓ 30 episodes

If you want to understand your customers more deeply and unlock growth that doesn't rely on guesswork, this series is for you. Founders, operators, and product leaders tune in to learn how real conversations shape better products, better decisions, and better outcomes. In each episode of UX Stories Podcast, you'll explore how fast-growing teams uncover meaningful insights using smarter feedback loops and authentic user conversations. Inspired by the approach behind TheySaid, this show digs into why traditional surveys fall short and how modern teams gather richer, more actionable signals that...

Author

Lihong Hicken

Episodes

AI Makes You Ship Faster… But Wrong (Product Leader Playbook) 13.03.2026 28:23

Shipping faster shouldn’t mean shipping the wrong roadmap When product intent is unclear, growth stalls and churn spikes Watch to learn how top teams align speed with real customer value AI is accelerating product teams—but it’s also accelerating bad decisions. In this episode of UX Stories, Lihong Hicken sits down with Jason Kirby (Global Head of Product Engineering at Magic Memories) to unpack w...

3x SaaS CMO Boosted LLM SEO Traffic 1900% (Without Letting AI Write the Content) 13.03.2026 20:40

Standing out in an AI-dominated search world is killing your pipeline. If your message sounds generic or invisible in LLM results, you’re leaving revenue on the table. Watch this episode to learn how a 3x SaaS CMO uses AI strategically to grow, not water down, your brand. Most SaaS marketing teams are using AI to move faster—but also to sound the same. In this episode, three-time SaaS CMO Ashley D...

She Runs the Better Business Bureau (Customer Trust Playbook in the AI Era) 13.03.2026 15:41

Scaling revenue as a B2B SaaS leader while staying truly trusted is harder than ever. When buyers doubt your credibility, deals stall, churn rises, and growth gets capped. Watch this episode to learn a practical trust-first strategy you can apply across your go-to-market. Trust is still the most powerful growth asset your company has. In this episode, Lisa Swanson—CEO and President of the Better B...

How He Uses AI to Catch Unhappy Clients & Predict B2B SaaS Revenue 13.03.2026 15:11

Your B2B SaaS forecasts still feel more like a guess than a system. That uncertainty hides churn risk, weak deals, and stalled revenue growth. Watch this episode to learn how a CEO uses AI to turn messy ops into predictable revenue. AI is evolving faster than most SaaS leadership teams can realistically adapt to. In this episode, Naushad Parpia—CEO and founder of Plative and Earth Side Farms—share...

The AI Mistake Killing SaaS Growth (25-Year Tech Veteran Explains What to Do Instead) 13.03.2026 19:32

AI is evolving faster than SaaS companies can adapt. Every missed step compounds into stalled growth and operational waste. Watch this episode to learn the strategic AI roadmap tech leaders must adopt now. AI adoption isn’t the challenge—misaligned AI adoption is. In this episode, Microsoft MVP Chris Hinch explains why most SaaS leaders are deploying AI backwards, how “FOMO-driven adoption” is des...