UX Research Geeks

Mariana discusses her work in participatory design, focusing on immigration policies and public services in Finland. She shares how designers can improve public policy creation, support inclusive dialogues, and turn data into practical outcomes. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast...

Chloe Sharp shares how research supports innovation, focusing on connecting with stakeholders, measuring ROI, and aligning research with business objectives. She discusses her experiences in helping companies make informed decisions and develop products that meet user needs while balancing creativity and business strategy. 👉 If you have any tips on fantastic speakers from across the globe, feedba...

Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to...

Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear...

Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear f...

Sarah explains why UX researchers struggle with building effective portfolios and marketing themselves. She highlights common mistakes researchers make, offers tips for navigating NDAs, and suggests ways to showcase the business impact of their work. Sarah also provides strategies for standing out in a competitive job market and advice for freelancers. 👉 Link to study about current state of resea...

Noam discusses why NPS is a flawed metric and why companies should stop using it. He explains the issues with NPS from a survey science perspective and suggests better alternatives for measuring customer satisfaction and engagement. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/noam-segal-nps-the-garbage-metrics/ Episode highlights 00:01:36 – Noam’s backg...

Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/zsuzsa-kovacs-surveys Episode highlights 00:01:45 – Zsuzsa’s Background in UX 00:05:56 – Problems with Surveys 00:10:29 – Why Interviews Ar...

Matt shares his perspective on personas and why he favors behavioral archetypes. He discusses the strengths and pitfalls of personas, the role of behavioral science in UX research, and alternative methods for building empathy beyond traditional research. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/matt-wallaert-personas-vs-archetypes/ Episode highlights...

Pamela Escobar and Tina explore cultural perceptions and financial psychology, analyzing how these elements influence attitudes towards money and life choices. With Pamela's expertise and Tina's questions, they provide a detailed examination of how culture, economics, and personal behavior intersect. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/p...

Tina interviews Vitaly, a UX Leader, speaker, and co-founder of Smashing Magazine. Vitaly will host a full-day workshop on designing complex UIs on September 18th, the warm-up day for uxcon vienna 2024, followed by a talk on measuring UX and design impact on September 19th. Their discussion covers aspects of user experience, choosing the right design metrics, and KPIs. Vitaly also shares insights...

Feyikemi, a senior user researcher and strategist, joins host Tina to discuss her upcoming talk at uxcon vienna titled "Co creation, the power of collaborative research among niche user groups." Feyikemi shares her journey from architecture to user research, discussing how she connects with specialized user groups through empathy and collaboration. This conversation offers strategies for...

Katy Mogal, an expert in design and research, joins Tina to discuss her upcoming talk at uxcon vienna 2024. Scheduled for September 20, Katy, alongside her colleague Markos Grohmann, will explore the theme "Designing for Connection in a World of AI: Love-Bots, Googly-Eyed Roombas, and the UX Quandary of Anthropomorphic Products." They delve into the human tendency to anthropomorphize tec...

Meet Indi Young, a renowned UX expert, as she joins host Tina Ličková to share details about her upcoming full-day workshop on "Listening Deeply." Indi will discuss her workshop's focus on deep listening and understanding user cognition, offering practical techniques to uncover users' underlying thoughts and emotions through non-directed interviews. This conversation offers valua...

Meet Konstantin, a psychologist and freelance user researcher, discussing his insights at the UXR Meetup by UXtweak with host Tina Ličková. He explores overcoming UX research challenges in companies, breaking down communication barriers, and the vital role of user researchers in aligning departments and achieving business objectives. This conversation offers strategies for dismantling organization...

Tina talks with Aiden, a research leader and digital strategy consultant. They discuss the combined power of grounded theory and continuous discovery in UX research. Aiden shares their experiences and perspectives on how these methodologies enrich the understanding of user needs, driving innovation in user-centric design while exploring the interplay between teamwork and individual efforts in rese...

In this episode, Tina talks with Suj, who teaches UX design to kids. Suj combines design and empathy to inspire new thinking. We'll explore Suj's journey, his work's impact, and its significance. The discussion also highlights the connection between design and spirituality. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/suj-premachandran-shapin...

In this episode, Tina Ličková talks with Dr. Breanna Gentile about integrating psychological principles into UX design, focusing on trauma-informed practices. They explore how understanding users' emotional and psychological backgrounds can inform better design decisions. Dr. Gentile emphasizes cultural sensitivity, the blend of qualitative and quantitative research methods, and the importance...

In this special episode, Tina discusses the UXinsight festival with its organizers, Karin den Bouwmeester and Debbie Slijpen. They share insights into the conference's development, highlight the significance of post-talk discussions, and explore the challenges of fostering online connections. The theme, "Stay Curious, Be Bold," is discussed in the context of UX research's evolvin...

In this episode, Tina talks with Yao about using AI in UX research, focusing on the Research Co-pilot tool. They explore its role in speeding up research and the necessity of human oversight. The conversation also touches on AI's benefits for both new and experienced researchers, its future in the field, and how it integrates with the tools of UX professionals. This discussion illustrates the...

Tina talks with Daniel Pidcock and Larissa Schwedersky from Glean.ly , exploring Atomic UX Research and its effective use of varied data for strong research outcomes. Larissa also covers the positives of non-linear research, and together they demonstrate how atomic UX research can flexibly support organizations, aiming to boost both user experience and customer satisfaction. 🎅 We're excited t...

In this episode of "UX Research Geeks," Tina interviews Steve Portigal, an acclaimed user experience researcher and author. They discuss the updated second edition of his book "Interviewing Users."  Steve talks about the challenges of revising his book, highlighting changes in the user experience research field, including new focuses like cognitive biases, the rise of remote re...

In this podcast episode, Tina talks with Teresa Torres, a notable Product Management Coach. Teresa discusses the Continuous Discovery Framework, addressing the skepticism she's faced from the research community. She emphasizes customer-centric methods and the necessity for product teams to conduct efficient research. Key topics include research democratization, researcher roles in product deve...

In this episode, Maria and Tina explore the nuances of cultural sensitivity in UX research. Together, they discuss the role of cultural backgrounds in shaping communication during research studies and share practical guidance on inclusivity and understanding generational differences within the workplace. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/maria_...

In this episode, Mirjam De Klepper brings her expertise in UX research and digital health to discuss the subtle art of moderation, particularly in the realm of UX research. The episode dives into the challenges and nuances of moderating panels and discussions, with an emphasis on diversity, inclusion, and cultural sensitivity. Snippets from Tina's and Mirjam's talk illustrates how a modera...