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Using the Whole Whale - A Nonprofit Podcast
We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.
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Episodes
Unapologetic Ambition: The "Badass Softie" Leader with JJ Peterson 02.12.2025 41:27
Redefining Leadership for Sensitive Ambitious People: Dr. JJ Peterson on Badass Softie In this episode of the Using the Whole Whale podcast, Dr. JJ Peterson discusses his journey as a sensitive but ambitious leader, which led to the creation of the Badass Softie podcast. Peterson explores the misconception that ambition and empathy must be separate in leadership and explains how combining these qu...
From Impressions to Impact: Leveraging LinkedIn for Nonprofits 12.11.2025 47:28
In this episode of the Whole Wheel Podcast, host George engages with Mario Hernandez, co-founder of Impact Circle , to discuss the power of LinkedIn for nonprofits. Mario shares insights into the importance of value-driven content over mere posting frequency, and how organizations can leverage LinkedIn to secure corporate partnerships. Through practical tips and personal anecdotes, the conversatio...
Scary Truth about Nonprofit Mergers & Failing | Kate Harris Group 28.10.2025 50:39
Interview with Kate Harris: https://www.kateharrisgroup.com/who-we-are In this episode of the Whole Whale podcast, host George speaks with Kate Harris, founder and principal of the Kate Harris Group, about the often misunderstood and stigmatized concept of collaboration and mergers in the nonprofit sector. Kate explains how her organization helps nonprofits navigate significant transitions, ofte...
DEVELOPING: GoFundMe Backtracks After Backlash to Millions of Auto-Generated Nonprofit Donation Pages (news) 23.10.2025 22:57
*****UPDATE: After we recorded this episode, GoFundMe announced they would reverse their stance on auto-generated nonprofit donation pages made without their consent making them opt-in instead of opt-out. Unclaimed Nonprofit Pages, they wrote in a public response, would be removed and de-indexed.***** In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azu...
Government Shutdown's Impact on Nonprofits & A $500M AI Initiative (news) 20.10.2025 12:23
In this week's episode the hosts delve into the ongoing U.S. government shutdown and its implications for the nonprofit sector. The shutdown, now extending over half a month, poses significant challenges for nonprofits that rely on government partnerships. With 750,000 federal workers furloughed, nonprofits face operational hurdles, particularly in grant management and accessing social services li...
SHUTDOWN. How The Closure of the U.S. Government Will Impact Nonprofits. (news) 02.10.2025 11:54
Nonprofit Sector Faces Challenges Amid Government Shutdown and Advocacy Efforts In this week's episode the focus is on the implications of the U.S. government shutdown and recent advocacy efforts within the nonprofit sector. The episode tackles two primary topics: the immediate impacts of the government shutdown on nonprofits and a coalition's response to political challenges against the Open Soci...
Are you asking for the right asset? Fundraising Secrets with the Philanthropy Guy 01.10.2025 48:18
Navigating the Philanthropy Landscape with the 'Philanthropy Guy' In this episode, host George Weiner sits down with Rick Peck, also known as "The Philanthropy Guy," to discuss strategies for nonprofits preparing for the crucial Q4 giving season, commonly referred to as the "nonprofit philanthropy Super Bowl." Rick, a seasoned consultant in the nonprofit space, shares insights on donor engagement,...
DEBATE! 📽️ 🎬 🎞️ Emmys Charitable Donation Stunt Raises Money, And Eyebrows (news) 18.09.2025 11:16
Emmy's Gamification of Charity: A Hit or Miss? In a recent podcast episode, the hosts dissect the unconventional charity initiative at the Emmy Awards, where host Nate Bargatze pledged $100,000 to the Boys and Girls Clubs of America. The twist: the donation amount would decrease based on the length of celebrity speeches, while shorter speeches would add to the fund. Despite the initial $100,000 dr...
Nonprofit Wellness Index: Nonprofits See Positive Signs (news) 04.09.2025 13:06
Nonprofit Sector Sees Positive Trends and AI Empowerment Amidst Challenges In this week's episode of the Nonprofit Newsfeed the duo delve into the latest updates and insights impacting the nonprofit world. Nonprofit Wellness Index Sees Positive Shift The episode kicks off with an encouraging update on the Nonprofit Wellness Index, which has reported its best month since inception. This index, trac...
Godfather of Google Analytics Gives us $100k in AI Consulting Wisdom! 📊 27.08.2025 16:25
Navigating the Future of Nonprofits: AI, Analytics, and Philanthropy Shifts In this episode of Nonprofit Newsfeed the hosts dive into several key topics impacting the nonprofit sector. After a brief hiatus, the duo returns with insights from a compelling interview with Avinash Kaushik, a leading figure in the analytics world, known as the "godfather of Google Analytics." Key Highlights: Answer Eng...
“10 blue links” era is over, Create AI-Resistant Content | Avinash Kaushik 18.08.2025 54:26
Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam’s Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real...
🚨 The Future of Search Is Here, And It's Skipping Your Website! 💻 (news) 30.07.2025 16:04
AI's Impact on Search Behavior and Direct Cash Assistance: Key Insights for Nonprofits In this week's episode of Nonprofit Newsfeed the hosts dive into the evolving landscape of digital search and the effectiveness of cash assistance programs. They explore how AI-generated summaries on search engines like Google are altering user behavior and the implications for nonprofit content strategies. They...
DEBATE: New Data Centers Fueled By AI Race Already Causing Environmental Justice Concerns (news) 24.07.2025 16:11
In this week's episode of Nonprofit Newsfeed the focus is on the environmental impacts of AI data centers. This conversation is sparked by a New York Times article highlighting the plight of a family in Georgia affected by a nearby Meta data center. The discussion evolves into a broader debate on the ecological footprint of AI technologies and how nonprofits can navigate these concerns. Main Topic...
🚨 Our Shocking Discovery: Everything Nonprofits Need To Know About AI & Server Costs (news) 17.07.2025 25:33
Navigating AI and Nonprofit Challenges: Insights from Whole Whale In this episode of the Nonprofit Newsfeed the focus is on the evolving landscape of AI and its implications for nonprofit organizations. With a special emphasis on the intersection of technology and nonprofit operations, this episode dives into the rising challenges and opportunities presented by AI. Skyrocketing Bot Traffic and Ser...
The 10% Trap: Why Overhead Obsession is Still Killing Nonprofits | Ken Berger 15.07.2025 50:45
In this conversation, George Weiner speaks with Ken Berger, the former CEO of Charity Navigator, about the evolution of nonprofit evaluation, the challenges of measuring overhead, and the importance of adapting to changing funding landscapes. They discuss the impact of effective altruism, the necessity of mergers in the nonprofit sector, and the role of storytelling and data in demonstrating outco...
🕵️♂️ INVESTIGATION: How Donation Platforms "Lock-In" Nonprofits By Making Migrating Monthly Donors Nearly Impossible (news) 06.07.2025 21:10
In this week's episode of the Nonprofit Newsfeed, George and Nick delve into the critical issue of donor data ownership within donation platforms. They reveal that for 25% of platforms, nonprofits cannot seamlessly migrate recurring donors, potentially severing relationships with monthly contributors. George emphasizes the importance of understanding donor payment tokens and the impact of being lo...
The Monthly Donor Lockup Problem: When Platforms Hold your Donor Data Hostage 30.06.2025 25:46
In this episode of the Whole Whale podcast, host George Weiner speaks with Sal Alpietro, Chief Community Officer at Fundraise Up, about a critical issue affecting nonprofits: the ownership and transfer of payment tokens for monthly donors. Sal shares alarming stories of nonprofits facing exorbitant fees and resistance when trying to move donor data between platforms. They discuss the importance of...
NO KINGS Protests Draw Millions In Major Civil Society Action (news) 23.06.2025 12:21
In this episode of the Nonprofit Newsfeed, hosts George and Nick explore the intricacies of recent mass mobilizations and the challenges facing nonprofits. The podcast focuses on the recent "No Kings" protests, a massive mobilization across all 50 states with participation from an estimated 5 to 7 million people. Nick shares his firsthand experience at the New York protest, emphasizing the divers...
Understanding The “Big Beautiful Bill’s” Nonprofit Provisions (news) 30.05.2025 17:32
This week on the Nonprofit Newsfeed by Whole Whale, George and Nick delve into the ramifications of the GOP's newly proposed tax bill and its potential impact on the nonprofit sector. As the bill progresses from the House to the Senate, nonprofits face several looming challenges. These include the "foundation tax bomb," which proposes a tiered excise tax on foundation assets that could drastically...
Microsoft Pulls Free, Donated Software Licenses To Nonprofits 📊💰 (news) 21.05.2025 17:26
In this week's episode of the Nonprofit Newsfeed from Whole Whale, hosts Nick and George focus on significant shifts in nonprofit tech strategy and community recognition initiatives. Main Topics: Microsoft's Software Grant Changes: Microsoft announced the end of its decade-long grant program providing free Microsoft 365 business premium accounts and Office 365 E1 licenses to around 400,000 nonprof...
Alert: Microsoft 365 Grant Cancelled & What you need to know 21.05.2025 25:14
Understanding Microsoft Nonprofit Licensing Changes: Survival Guide and Solutions In this episode, Joshua Pesky, the Chief Product Officer at RoundTable, discusses with George the partial termination of Microsoft's grants program around Office 365 licenses. The discussion covers the impact on nonprofits, the timeline for changes, and possible solutions for affected organizations. Joshua explains t...
Taxes & Bill(s) & Foundations, oh my! (news) 19.05.2025 19:30
Gates Foundation's Bold Plan and Legislative Challenges for Nonprofits In this week's episode of the Nonprofit Newsfeed, George and Nick dive into significant developments affecting the nonprofit sector. The discussion kicks off with Bill Gates' groundbreaking announcement regarding the Gates Foundation, the largest American foundation by asset volume. Gates revealed plans to dissolve the foundati...
The June Cliff for Nonprofit SWAG | Social Imprints 05.05.2025 44:36
Social Imprints CEO Jeff Scheinbein warns of an impending June "cliff" for the promotional products industry as Chinese tariffs threaten to disrupt the $25 billion swag market. As a workforce development company where 85% of employees face employment barriers, Social Imprints exemplifies the American social enterprise success story now at risk from trade policies. Scheinbein explains that contrary...
Whole Whale Went to NTC! A Chat About the State of the Nonprofit Sector. 05.05.2025 19:42
Nonprofit Technology Conference Insights: Navigating Change and Building Community Resilience In this special episode of the Nonprofit Newsfeed, Whole Whale's Nick hosts colleagues Axel and Kathleen as they share experiences and insights from the recent Nonprofit Technology Conference (NTC), hosted by NTEN. This premier event for nonprofit technology professionals highlighted the sector's adaptabi...
What Happens When A 501(c)3 Loses Their Status? 🧐 (news) 05.05.2025 15:48
Nonprofit News Podcast Recap: The Threat to 501(c)(3) Status and Social Media Strategies In this week's episode of Nonprofit News Feed, hosts George and Nick delve into critical topics affecting the nonprofit sector. The discussion kicks off with an exploration of the potential repercussions for nonprofits if they lose their 501(c)(3) status—a concern highlighted by recent political maneuvers and...
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