Using the Whole Whale - A Nonprofit Podcast

Nick Azulay, Maura Paxton and George Weiner share their predictions for the nonprofit industry in 2022. They cover Email shifts, USPS hikes, social movements associated with the election and potential Roe V. Wade rulings and many other trends that may come.     

Nonprofit news in December.   Nonprofit Job Gains Slow As Sector Approaches Pre-Pandemic Employment Levels According to data from the Center for Civil Society Studies (CCSS) at Johns Hopkins University  as reported by the Nonprofit Times , nonprofit job growth slowed in November but shows that most nonprofit categories are expected to achieve near full employment by the end of the year. While nonp...

Weekly news from NonprofitNewsfeed.com   Elon Musk Dubbed “Troll Philanthropist” In New York Times Elon Musk’s high-profile brush with the typically staid world of philanthropy  is generating waves . Famously getting into a public ruff with the World Food Programme (WFP) over how much money it would take to “solve world hunger,” one researcher at the Urban Institute notes that Musk “doesn’t seem t...

We talk with Magali the Co-founder & Chief Revenue Officer at atlasGO about how the platform saw an explosion of use during the pandemic. The most popular activities used to fundraise quickly expanded beyond walks and runs to things like gardening for a cause and atlasGO supported all of them.     About Magali Mathieu Magali is the Co-founder & Chief Revenue Officer at atlasGO.  She drives all thi...

Nonprofit news for the week of December 6th, 2021   GivingTuesday Raises Record $2.7 Billion In Donations Annual day of generosity GivingTuesday has generated approximately $2.7 billion in donations, according to the folks at  givingtuesday.org . The record-setting day of generosity topped 2020’s giving sum by 9%. While the increase in donations from 2019 to 2020 was, percentage-wise, much higher,...

Find the full Nonprofit Benchmark Advertising study .   About the Nonprofit Advertising Benchmark Study The study was conducted from Form 990 data from 7,171 U.S. 501(c)(3) organizations with $1 to $10 million in revenue from 2018-2019 courtesy of Cause IQ (filing years 2019 and 2020). The goal was to create a large enough sample size to answer questions about advertising size for nonprofits that...

 Nonprofitnewsfeed.com   summary of the week.    This Giving Tuesday Eve, Beware of Scams! On this day before Giving Tuesday,  consumers are being asked to be on the lookout for scams . The  Better Business Bureau has published a guide  to making informed decisions about donating. Nonprofits should  make this process easy for prospective donors by being transparent , proving credibility, and makin...

Nonprofit News summary.   Nonprofits Gear Up For Annual GivingTuesday GivingTuesday , the annual fundraising event held the Tuesday after Thanksgiving, is already beginning to drive nonprofit communication and marketing strategies as we enter the holiday season. Agency Whole Whale (the creators of this newsletter)  predicts over $3 Billion in total GT revenue , while organizations like the Giving...

George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations.    Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.   Resources: Goog...

 Nonprofit News summary Prediction: GivingTuesday To Generate Over $3 Billion In Donation Revenue  Nonprofit digital marketing  agency Whole Whale predicts  that for the first time ever, GivingTuesday will generate over $3 Billion in revenue. While 2020 saw unprecedented charitable giving in the throws of the pandemic, the agency predicts revenue will surpass that record. “Based on our  analysis t...

  Nonprofit News for 11/8/2021     Bipartisan Infrastructure Bill Passes, Includes Energy Updates For Nonprofits The $1-trillion bipartisan infrastructure bill passed the U.S. House of Representatives last Friday, to become one of the most significant investments in infrastructure in U.S. history. The bill includes provisions for helping religious and nonprofit organizations update the sustainabil...

On this episode George, Chief Whaler of Whole Whale does an exit interview podcast with Janai Cornwell, Senior Digital Advertising Associate. They talk about what is great about learning at an agency, the decision to go in-house at a nonprofit, and why mobile matters in ads.    Janai on LinkedIn  

nonprofitnewsfeed.com   Climate Takes Center Stage At COP26 Summit In Glasgow The  world’s attention is focused on Glasgow this week  as the global COP26 climate conference begins. With world leaders like Joe Biden and Narendra Modi in attendance, the summit will again push collective climate action to the forefront of a global conversation about sustainability. The summit, which has drawn lots of...

Interview with Marielle Sumergido, Senior Strategist and product lead for The Inclusivity Tool by Whole Whale. Also joining in the conversation about how we think about and use inclusive language online is Leo Quintero, Founder of  Quintessential Tools , a DEI Consulting company.    The inclusivity tool is a tool that scrapes a URL that you input and analyzes the text on the page. You’ll get warni...

Nonprofit news for the week of Oct 25th, 2021   Hong Kong nonprofits are forced to leave and Facebook Whistleblower is supported by nonprofit. Amnesty International Forced To Pull Out of Hong Kong International human rights organization Amnesty International has announced that it will be pulling its operations out of Hong Kong,  according to a press release . The decision comes on the heels of Hon...

Training conversation with Whole Whale team about copywriting best practices for nonprofits. Maura Paxton, Digital Optimization Manager and Sarah Homet, Digital Marketing Associate share approaches to writing ads and useful frameworks.   Resources: AIDA:  https://www.truesense.com/ringer/aida-essential-direct-response-fundraising-truths ACCA:  https://learnlandingpages.com/landing-page-design/  (l...

Nonprofit news for the week of October 18th, 2021   Nonprofit Fundraising Off Of Breast Cancer Has “Deep Ties” To Scam PAC Groups In an  investigative report done by OpenSecrets and The Daily Beast , the nonprofit The American Breast Cancer Coalition appears to be a “scheme to extract millions of dollars in donations, mostly from small donors.” Since the organization was launched two years ago it...

This week host George Weiner interviews Zach Bronstein, the Chief Operating Officer of Endaoment and DAF built on Ethereum helping people donate cryptocurrency.    About Endaoment Endaoment is a new Community Foundation & public charity offering Donor-Advised Funds (DAFs) built atop the Ethereum blockchain, allowing folks to donate to almost any U.S. nonprofit organization. Our mission is to encou...

Nonprofitnewsfeed.com   Nonprofits On Front Lines of Afghan Resettlement Seek More Foundation & Government Support Nonprofits on the front lines of helping the thousands of Afghan refugees settling in the United States say that they  need more financial support  to continue to provide services for resettlement. Many of these organizations, accustomed to relatively limited numbers of people who nee...

October nonprofit news .    Jack A. Brown III And Other NYC Nonprofit Housing Executives Benefiting From Organizations They Run A  feature investigative report by the New York Times  has found that Jack A. Brown III and other executives associated with homeless and housing nonprofits in New York City have derived significant personal financial benefit from the organizations they run. “ An investig...

The nonprofit news summary for the last week of September!   The Giving Block Expects To Process $100M In Crypto Donations In 2021 The Giving Block, a cryptocurrency giving solution for nonprofits,  reports that it expects to process over $100 million in donations  by the end of 2021. In a press release, The Giving Block estimates that 2021 has represented the highest amount of cryptocurrency dona...

nonprofitnewsfeed.com   Global Supply Chain Shortages Disrupt NGO Operations In Haiti & Elsewhere The New York Times reports that  many nonprofit organizations and international NGOs are facing severe shortages of goods , disrupting their charitable operations. The global supply chain issues, largely attributed to the pandemic, have caused headaches for groups like the Haitian American Caucus, whi...

Planned giving can be difficult for nonprofits to incorporate into their giving strategy but it shouldn't be according to our guest Tony Martignetti. Tony, the evangelist for Planned Giving, shares how and why nonprofits that are over 5 years old should be adopting this fundraising strategy.    About Tony Tony Martignetti is the evangelist for Planned Giving. He’s been starting and growing Planned...

Nonprofit News for September 13th, 2021 Nonprofits Honor Anniversary of 9/11 With Day Of Service On the 20th anniversary of the events of September 11th, 2001, nonprofits across the country have made the solemn day one not only of remembrance—but one of giving back to communities. The nonprofit  9/11 Day , started by two friends, one of whom lost a brother in the attacks, seeks to encourage positi...

Nonprofit news from the sector .   Human Rights Campaign President Fired After Ties To Cuomo Alphonso David, President of Human Rights Campaign, an LGBTQ+ advocacy organization, was  ousted due to ties to former New York Governor Andrew Cuomo.  After contentious internal decision-making, David was fired for his reported role in assisting Cuomo with responses to accusations of sexual misconduct. Da...