Useful Content - Content Creation & Strategy Podcast for Marketing Teams

If your business is online, you have a global business. And if you plan to sell products or services in a different country, you have to know how to make content that is relevant to them. Today in our lesson, we're going to talk about culture, content and crafting a global content strategy. We talk about how you should enter an overseas market, how data helps you make important content decisio...

If you're not making content that is about the customer, then you're making the wrong content. But how do you find out what your customers want? Where do you start what is that process like? And how can AI be used as a tool to enhance your content creation? Today in our lesson we answer all those questions. And we look at proven methods as we seek to make you a better equipped business own...

I'm sure you've heard every company should be a media company. And every entrepreneur should be in the business of making content if they want their business to succeed. But is this approach really for everyone? Today in our lesson we're going to look at how to make your business a media company. We discuss identifying your target market, setting clear marketing goals, managing your re...

These days, artificial intelligence is everywhere. But how can a business owner use AI to make better video content? today in our lesson we explore AI powered video creation tools. We look at five tools that can enhance the quality of your video. Help you to repurpose the short form video with little effort. And we're going to look at one special piece of software. that can help you speak a la...

Long form video is the new way to create almost unlimited content for your business. But how do you turn that long form video into relevant content that will feed every single marketing channel relevant to you? Today in our lesson, we're talking video podcasting. Should you have an interview podcast or go solo? How often should you publish your podcast? And how do you repurpose a big in depth...

Every business needs new clients to survive. And having quality leads for your business is the beginning of having long term clients. But How do you generate leads? And what do you do if you need help generating leads? Today in our lesson, we're going to look at lead generation and search engine optimization. Why small businesses should focus on getting leads. Why bigger businesses should focu...

Welcome useful content community to the useful content podcast. And today in this bonus lesson, I'm going to share with you seven things I want to get done in 2024. Now I know every single content creator in existence is going to be sharing lists and goals for 2024 and while that is not something I would usually do I would just present my content strategy for the year. Today I want to take a b...

Useful Content Podcast - Social Media is NOT enough. What every Business Owner should know about Content Strategy - Teacher Ricqcolia Phillip === Many businesses struggle with content and they can't clearly answer whether they have a strategy or not. But today in our lesson we're going to look at some of the often overlooked questions about content marketing strategy. What are the real ben...

92 percent of podcasts fail. But today on our lesson, we're going to talk about how you can start a successful podcast. Today we learn how to optimize your podcast. Why starting with an end goal in mind is critical and why the first seven seconds of your podcast opening is most important. Here we go. Hello and welcome to the Useful Content Podcast. And today we have a new straight talking teac...

forget your logo. Today on the Useful Content Podcast, we take a look at how small businesses should use tools and systems to brand themselves. We discuss brand experience, email marketing, and answer the age old question of Do I really need a website for my business? Here we go. hello and welcome to the Useful Content Podcast and today we have a new teacher in the useful content classroom, Cassia...

Hello and welcome to the Useful Content Podcast. I am Juma Bannister. I am your host and the teacher in the Useful Content Classroom today. And today we have a special episode, a bit of a different episode. You know, I'm a big believer of building things in public. And from time to time, I will have ideas and I want to share them. And this time, what I did... Is I did a live show which is unus...

The buzzwords of personal branding have exploded in recent years. But if you're someone who uses LinkedIn as your main platform, how do you build a personal brand that isn't just fluff? What are some of the important things you need to consider to position yourself correctly? Today in our lesson, we're going to answer those questions and look at some of the other practical things you n...

Hello, and welcome to the useful content podcast. And today we're going to be talking about what the customer journey is and how you can use videos to take your customer from not knowing who you are. all the way to being a loyal buyer and advocate for your products and services. Here we go. I am Juma Bannister. I am your host. And today I am your teacher in the useful content. Classroom. Now,...

Many marketing experts say building small online communities is the future of marketing. And we all know that LinkedIn is the platform of choice for business. Today in our lesson we're going to marry those two things and look at how to build an online LinkedIn community. We're going to look at how you build and monetize your community and the three essential steps to get you there. Teachin...

Building a relationship with the people that matter to your business is extremely important. And in today's lesson, we're going to look at some of the ways you can do that with content marketing. Why content marketing is like dating and how you could take someone from not knowing you at all to ultimately buying your product or service. Here we go. Hello and welcome to the Useful Content Po...

Hello and welcome to the Useful Content Podcast and today's podcast is going to be slightly different. So what we're going to hear and look at today is a recording from a pop up live stream. I did with one of my favorite creators to live stream with Sri Mahabir. She's a video coach and a video marketing producer. So we got on the stream together to talk about live streaming and about l...

Is a Video Podcast the best way to make Short Form Video? Juma Bannister: So short form content is a big deal. Every major social media platform allows for it and in some cases prefers it. But what is the best way to use short form video? And what's some of the practical things that you should know in order to get the maximum benefit out of using short form video content? Today in our lesson,...

Is this podcast for you? Should you follow and listen to new episodes every 2 weeks? In this first official episode, I give a deep dive on the Useful Content Podcast. Why it exists, what is the mission, the definition of Useful Content, who this podcast is for and the types of topics we're going to cover, every time you listen to the podcast. I even describe a bit of the structure of the podca...

Should you get professional headshots? I'm glad you asked. YES YOU SHOULD. Today on this live stream we'll tell you why. Join me and  Sheldon Isaac - 📸 Branding and Headshot Photographer  as we have a candid discussion on the importance of good headshot (portraits) for your personal branding and marketing We answer the questions: 📍Why should you get professionally done headshot...