Chernoff Music

Upsample with Carson Tworow & Will Chernoff

News EN ↓ 32 episodes

Upsample is a music, tech, and business show co-hosted monthly by longtime friends Carson Tworow (drummer, electronic music producer, and Big Tech professional) and Will Chernoff (bassist, writer, and music industry professional).

Author

Chernoff Music

Category

News

Podcast website

upsample.captivate.fm

Latest episode

Jun 18, 2026

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Episodes

"Monthly Listeners" Sucks 09.05.2025

Spotify's favourite metric? We don't love it. We can't even guess our own monthly listener figures! (0:00) Will has the notebook out to plan his jazzfest (2:37) The monthly listener figure on Spotify (47:47) A Rhythm Changes SEO digression (50:34) "What number should we look at instead?" (55:50) Recommendations Recs: Carson - Blue Prince, Will - 2025 NHL playoffs (Leafs, Oilers, Jets) FIND US: Wil...

JazzMemes vs. Patrick Bartley: AI images 02.05.2025

We discuss a controversial, but relatively tame and annoying online jazz battle: Patrick Bartley’s #BoycottAI vs. JazzMemes' Chase Maddox with the blog post "There's no 'AI' in Art" on AI-generated images. Was 'slop' invented in November 2022, does the fate of art itself hang in the balance, and what else can we do? (0:00) Reacting to our show being out in the world (1:36) Bon Iver (5:55) AI final...

Launch episode! Liz Pelly Mood Machine book 25.04.2025

We’re live! To celebrate, we get into the topic that brought us together for the idea of this podcast in the first place: Liz Pelly’s book Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist . (0:00) We have a name (1:50) Liz Pelly's Mood Machine (1:09:57) Recommendations Recs: Carson - artist Queralt Lahoz, Will - Land & Lore YouTube channel videos on the Vancouver Stock E...

Streaming Level-Set, Living Wage for Musicians Act 19.04.2025

We empty our thoughts about streaming and the labour economy of music today, in anticipation of the next episode on which we'll launch this podcast. Is it even worth it for a small indie artist to distribute on streaming? We cover the question of per-stream payouts, the UMAW and the push for a Penny Per Stream, whether or not DIY artists would make more money today or in 2001, and more. Correction...

Careerism 11.04.2025

How the heck did we end up on our musical and non-musical career paths? Is there a rise and fall of careerism in music? We uncover stories from our random walks through school and work so far. (0:00) Intro (3:39) Our early years (15:39) University (27:31) Covid (39:27) The big breaks that led to our current careers (59:21) Discussion of career messaging that we get (1:16:59) The first-ever recomme...

Big Things Coming / Strong Music Scenes 04.04.2025

We revisit each of our main previous think-pieces: Carson's “Big Things Coming” at Rhythm Changes published in 2024 and Will’s episode of The Strong Towns Podcast recorded in April 2022, alongside his writing about Strong Towns themes at Rhythm Changes . (0:00) Intro (4:36) Big Things Coming (39:26) Strong Towns, the writing, & the podcast (51:05) Themes for music scenes from Strong Towns See...

The iPod Series by Digging the Greats 28.03.2025

In the first-ever episode of the show, we discuss Brandon Shaw’s iPod series of videos from his YouTube channel called Digging The Greats. Find it starting here at part 1 of 4 . FIND US: Will -YouTube: https://www.youtube.com/@williamchernoff/ -Rhythm Changes: https://www.rhythmchanges.ca/ -Instagram: https://www.instagram.com/williamchernoff/ Carson -YouTube: https://www.youtube.com/@ctworow/ -Bl...

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