Upgrade Your Education Business

When we invest in any kind of support, whether it's a coach, a course or a mentor, we look for the return on investment - in short, we want results from what we've invested in.  And if we don't get results, it not unusual to feel like we made a bad investment, like the trainer somehow let us down. Now, that could be the case, but it isn't always. A phrase I heard in a recent webinar that made...

 We often focus on attracting new clients, launching new things in our business etc. But how often do we optimise what we already have?  In this episode, I dive into four ways you might be leaving money on the table including: Missing links and inefficient processes Having transactional conversations Not following up Not using your network Whenever I reflect on what I am and am not doing, I always...

I was listening to a sex therapist say how there was a large proportion of people in sexless relationships.    She explored many reasons why, but one stood out for me, and it was this: People use the honeymoon phase - the first six months of a relationship - as an indication of their partner's sex drive. In this episode, I talk about how this maps to our business and how, we can't use AN...

Marketing can be hard work, and we often feel like we're stuck on a content treadmill. In this episode, I share ways to change that. Ways to: Be in fewer places in a way where people come to us Position yourself as a 'go-to' in your niche Build a loyal audience The truth is, if we work hard on marketing, it needs to work even harder for us. And I want to show you how to make it happen! Episodes Me...

Spoiler alert!  If you talk about successes (no, it's not boasting), it leads to more sales. I take inspiration from the Netflix series called Watcher - it's a creepy one that features a stalker. But, don't worry - I'm not mapping stalking to our businesses! What I do talk about is one element that features an English professor who asks students to write an ode to a house that they love. And...

In this episode, Zoe shares a range of golden nuggets that I guarantee will give you ideas regardless of where you're at with Facebook groups!   In this conversation, we talk about: What to do if you're struggling with your group/wondering if you should set one up How to make it an integral part of your sales process Different ways to use it in your business I know, Facebook groups can be tou...

Do you ever ask yourself: am I  doing this because it's what I think is best, or because it's how it has always been done? I'm drawing inspiration from the CEO of Bumble, Whitney Wolfe Herd who talks about the power of original thought. Soundbites " She suggested we start by asking us 'what do we know is true?' " " She advised we base decisions around the answers to those kind of questions in...

Investing in the wrong support is an expensive mistake to make! This episode is all about guiding you through how to decipher which courses, coaches and mentors are right for you, right now. Here's what I unpack: 1. How to decide whether a one-size-fits-all or tailored approach is what you need. 2. Deciding on whether someone has the right experience to support you. 3. How to carry our due diligen...

Tradition exists in every industry. It's the way it has always been done. So, when you try and break free from that, it can be tough.  But, if nothing changes, then nothing changes. And just because  it has always been done that way, doesn't mean it still should.  Soundbites " I was part of this wave of change during the pandemic. Not only did online tutoring become a much more acce...

 There is always so much to do, isn't there?!  It's not unusual to experience overwhelm as a business owner - in fact, I'd go as far as to say that it's completely normal. I'm yet to meet anyone who doesn't experience it, so we need to normalise it. Overwhelm doesn't mean we're bad business people. It doesn't mean that there's something wrong with us. BUT we do need to have tools to mana...

When I reflected on the language I use, so many lightbulbs went off in my brain! "I'm bad with numbers" meant my annual tax return was a thing of dread, and I avoided conversations around financial planning. "I'm so bad at video" delayed me from just going for it and made me overthink it. The language we use is so powerful, and in this episode, I invite you to reflect with me. Soundbites "See, all...

Karen Gibb from Mind Marvels joins me in this conversation to explain: Why she chose to franchise instead of hiring a team How she held her nerve as she spent money and time in setting everything up Advice she'd give to anyone thinking of franchising I always love speaking to Karen because she is so honest!  And I know that her insights will give people clarity as they think of ways to grow t...

We can't assume that others have the same struggles as us.  Sounds obvious, right? Well, it's tempting to create services and products with ourselves in mind. For instance, I'm a tutor who helps other tutor business owners. I can't assume they have the same pain points as me.  And as education business owners, we're prone to deciding what support people need. Soundbites " And that's why...

Links Mentioned My recommended email marketing platform (ConvertKit) The LMS I use (Thinkific) Episode - Streamlining & Automating Video - How I Onboard New Clients One of the ways I help clients take an idea to income is by helping them create a launch plan.  So today, I  mentor you from afar and give you some ideas of how to structure a launch so that:  a) It's successful&nbsp...

Starting again isn't the same as giving up. It's a tough one to navigate. Despite knowing that leaving teaching was the best thing for me, I couldn't help but feel like I had failed. But reframing that has been invaluable in my business as I explain in this episode. Soundbites: "Many of us in the education business space are ex-teachers.  I know not all of us are, but a lot of us are.  A...

I'm increasingly finding that my clients are just not attracting new customers through social media marketing in the traditional ways, especially my tutor clients.   So in this episode, I talk about the things I've noticed from both my experience and what's working for my clients, so that you can tailor your strategy.  This episode is perfect for you if you either can't work out why...

Fact: if we don't change as our markets change, we risk getting left behind. It's harder than we imagine to accept. Because we're often stuck in the 'but that's always worked for me' mentality. In this episode, I share how we have to change what we;re doing in the educatiom business space if we want our businesses to continue thriving. Soundbites: "I felt this urgency to talk about this because I...

 If you post content in a bid to attract more clients, this episode is for you.  I share five ways to refine your content marketing by exploring the things to steer clear of!   Instead of talking about things that work or don't work from mine and my clients' experiences, I've been spending a few months observing content from people in my network and taking some notes. And I'm sharin...

"You've got to make opportunities come to you - you have to lay the foundation and then keep walking, just keep walking" - Davina McCall When I listened to her speak on the Diary of a CEO podcast, I just new I had to share. Not only is her principle of "just keep walking" great life advice, but it's great for business too. We HAVE to create opportunities. Sounds obvious, right? But it's amazing ju...

Do you struggle to get testimonials? Or maybe you get them, but you have no idea what to do with them?  In this episode,  I share: What do do if someone doesn't respond when you've asked for a testimonial How to get testimonials you can actually use in your marketing How to make testimonials do the selling for you Ways to use feedback to make what you offer even better Testimonials are p...

Taken from the formiddable Mel Robbins, this shot of inspiration was triggered when she said, "It's not about getting more done - it's about a level of acceptance about where you are." How many times have you sped up in a bid to get more done? 🙋‍♀️ Guilty as charged! In this episode, I map this concept to how we need to give ourselves permission to let things go at times, always remembering that...

 Well this is an interesting one because we all want to make more money in our businesses, don't we?!  There are loads of ways to boost your revenue and to find specific ways, you'll either have to do a lot of thinking, or if you want to bounce some ideas around, you're always welcome to reach out to me.  But, in this episode I share ideas that should give you that trigger to help y...

This one inspired by my 7-year old student ... When I asked my group class to talk about a women that inspired them (for International Womens' Day), she asked 'can I choose me?' And it reminded me how we often neglect to recognise how much we can learn from ourselves. In this episode, I share a way to document your learnings so you can use yourself as a learning tool as and when you need to. Sound...

In this episode, I share 7 ways to fill your group classes and attract more students to courses.  Each tip is filled with examples to bring them to life and to give you inspiration to mould to your business. Here's what I share: 1. The investment of deciding a minimum capacity 2. Using your existing client base 3. Using social proof strategically 4. Giving people confidence to buy 5. Encourag...

This shot of inspiration is taken from the concept of the 'Just One Thing' podcast. It's where Dr Michael Mosley shares just one thing per episode for us to improve our health. I love this concept for our businesses because it allows us to focus on just one thing at a time which means: ✔ Doing it really well ✔ Avoiding overwhelm ✔ Making real progress Soundbites: "Say you wanted to attract more cl...