Up Next with Gabriella Mirabelli

Attribution has always been a challenge for marketers, and today's internet only makes it harder. Cookie banners frustrate users, bots distort signals, and brands face growing liability for the data they collect. What if there were a way to fix all of this while giving individuals true ownership of their online identities? In this episode, Gabriella Mirabelli speaks with Patrick Moynihan , co-foun...

Pierre-Yann Dolbec and Andrew Smith discuss research explaining creator monetization. The conversation covers three value capture modes that determine creator monetization: advertiser mode, selling attention through partnerships, entrepreneur mode, exploiting market opportunities through product launches, and professional mode, packaging expertise for direct sale. The researchers explain why mode-...

MaryLeigh Bliss from YPulse reveals 2026 predictions for Gen Alpha, Gen Z, and millennial behaviors. After accurately calling 2025 trends, including livestream shopping's breakthrough and local experience resurgence, Bliss forecasts surprising shifts in how social media functions, dramatic compression of cultural cycles, and the evolution of fan creativity through emerging technologies. The conver...

Ullie Appelbaum, brand strategist and author of The Science of Brand Associations , explains how cognitive psychology's associative network theory and neuroscience research inform brand building. The conversation covers how information is stored as connected nodes in memory, the 5-95 rule showing brand predisposition represents 70% of future sales, and the 60-40 optimal mix of brand building to pe...

Siyun Chen , associate professor at Sun Yat-sen University , discusses her research showing masculine brands perform better with simple ad designs while feminine brands achieve better results with complex designs. The conversation covers how visual complexity is determined by element count, detail level, and arrangement irregularity, why the effect works through subconscious conceptual fluency, an...

Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.

In today's episode, MaryLeigh Bliss , Chief Content Officer at YPulse , discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She explores how the fear of seeming "cringe" leads many to avoid clothes that look "try-hard," and how comfort has become a defining aesthetic—with sweatpants now acceptable almost anywhere. The conversat...

Logos do more than identify a brand—they shape how we experience it. In this episode,  Qing Tang , Assistant Professor of Marketing at Hong Kong Baptist University , discusses research she and her colleagues published in the International Journal of Research in Marketing on logo design and perceptions of luxury. While many companies have shifted toward clean, minimalist logos, research findings re...

Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi , EVP & CMO of Clear Channel Outdoor , shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize creative, and integrate OOH into modern campaigns.

Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn , CEO of Co:definery and author of Market of One , about why most agencies struggle to stand out—and how they can fix it. They discuss the myths of procurement power, why "our people" isn't a strategy, and how smart specialization can transform your business. Whether you're le...

YPulse Chief Content Officer MaryLeigh Bliss shares the latest insights into how Gen Z and Millennials are reshaping entertainment and news consumption. From YouTube's dominance to TikTok's growing role as a news source, Bliss reveals what young audiences are watching, how they engage with content, and who they trust. Discover what today's viewing habits mean for brands and media alike.

What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to real outcomes. Learn how agentic AI is changing content creation—and why marketers are uniquely positioned to lead the AI revolution.

Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.  

What makes consumers truly love a brand? In this episode, Allison McClamroch , Head of Brand US at Zeno Group , shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers...

Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse 's MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.

Andre Banks , founder of NewWorld , unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.

In this episode, Welf Weiger , Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing beh...

This episode explores the evolution of Josh Dorfman 's personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool . Josh shares how authentic storytelling, strategic pivots, and mission alignment shaped his journey — and how he's used his platform to engage new audiences with climate solutions.

Discover how Gen Z and Millennials really want to be marketed to. YPulse 's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.

Struggling to cut through the noise of today's media? In this episode, Kira Shishkin , CEO of informed , shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If you're curious about how to market a minimalist...

Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments.

In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power . She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact.

In this episode, YPulse 's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.

In this episode, leadership expert Mike Peterson , author of Leading in the Age of Digital Disruption , shares actionable strategies for navigating rapid change in today's workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for professionals facing disruption across industries...

Marketing researchers Jacob Almaguer , Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.