Andrew Laws and Yeseo
Untitled SEO Podcast
An SEO podcast by the Yeseo SEO Agency that commiserates with peers, celebrates innovation and challenges a few SEO assumptions. Oh great, yet another SEO podcast! However, this one is a bit different, honestly. In the Yeseo ‘untitled SEO podcast’ we talk to SEO industry people and other people with strong opinions. This is a podcast for anyone who works in SEO, hates SEO or wants to know more about what goes on behind the scenes of digital marketing tech. We aim to provide a perspective on SEO that you might not have considered before. Along the way we speak to people who might not work...
Be sure to visit the podcast's website and support the creator: yeseo.io
Where to listen?
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Episodes
The death of email and serious startups with Stewart Townsend 10.11.2023 33:51
The world of digital marketing there's always something that's 'dead'. Sometimes it's SEO that has kicked the bucket, other times it might be something as simple as the humble jpg. Stewart Townsend has a long history of working in tech, but in the corporate world and in startups. Most of that time has been spent building 'bleeding edge' technology. So when Stewart declared that 'email is dead' I t...
The Filter - 8th November 2023 08.11.2023 5:05
The Filter is an SEO, growth, and wellbeing email newsletter by Yeseo. Subscribe at https://yeseo.io/subscribe
Finding your path through creativity with Ste Clarke 03.11.2023 25:50
A question we always like to ask when talking to guests as a part of our 'Live Action Networking' is 'how did you find yourself working in Digital Marketing?'. The answer Ste Clarke (the Comma Chameleon) gave us was quite a surprise! So what was his answer? You'll have to listen to find out! Find Ste on LinkedIn https://www.linkedin.com/in/ste-clarke-the-word-nerd/
The joy of rankings and demystifying SEO with Jan Barley 30.10.2023 32:53
Everyone who works in SEO loves to see ranking improvements, but a deep love of SEO goes so much deeper! In this series of The Unititled SEO Podcast, our host Andrew Laws unravels what SEO means to professionals, where they have come from and where see SEO going in the future. Joining Andrew for this episode is Jan Barley. Like many SEO professionals, Jan didn’t have a convention...
Protecting and celebrating play and creativity when scaling an agency, with James Kindred 20.10.2023 30:52
How do we ensure we can retain excellent client care and protect our creative drive while trying to develop an agency? James Kindred is a startup veteran, having developed and launched many brands, including the fantastic Big Drop Brewery. During this quite frank conversation, Yeseo founder Andrew and James discuss the challenges of growth in the face of a ‘hard market’. James and Andrew also dig...
Building business and spotting growth opportunities with Paris Vega 13.10.2023 39:54
How do you spot opportunities for growth, roll in some personal development and repeat the process again and again? Paris Vega is the Chief Growth officer at The Nine Digital, as well as being the host of the popular 'First Customers' podcast. Throughout his long career, Paris has found himself on the bleeding-edge of several technological advancements and has enjoyed many adventures in business b...
Navigating the Digital Evolution with David Martin 06.10.2023 34:40
Step back in time with Andrew Laws and David Martin as they transport listeners to the dawn of their digital marketing careers in 1998. Hailing from Indiana, USA, David Martin isn't just any guest; he's a seasoned designer, developer, and web host with a wealth of knowledge and stories to share. Together, Andrew and David embark on a nostalgic journey, reminiscing about the early...
Edge SEO and the (possible) future of democratised SEO (Part 2) 15.05.2023 33:20
This is part 2 of a discussion on Edge SEO with Chris Green. In this (final) part we discuss the security and sustainability implications of Edge SEO and explore what the future of Edge might be. We very much recommend you listen to part 1 of this podcast episode before listing to this episode. Visit Chris's website - https://www.chris-green.net/ Find Chris on LinkedIn - https://www.linkedin...
Embracing Sustainability and the circular economy in E-Commerce with Zoe Rowswell 24.04.2023 26:53
Ever since the dawn of E-commerce, the focus has been on growth, almost at all costs. Brands have developed huge profits by encouraging a consume-consume-consume mentality. But at what cost to society and the environment? Retail has a problem, and meaningful, tangible sustainability has to be part of the solution. Zoe Rowswell started working in E-commerce at the very start, helping brands like To...
Edge SEO and the (possible) future of democratised SEO (Part 1) 17.04.2023 22:46
We have known Chris Green for many years, and we are always interested to hear what he has to say. Chris has a track record of seeing the bigger picture with regards to long-term SEO trends. In this episode of the Yeseo podcast, Chris explains 'Edge SEO' and how it is already impacting the world of SEO. We also discuss falling out of love with Wordpress and the democratisation of SEO knowledge. We...
Developing your SEO mindset with Mark A Preston 09.04.2023 39:43
Mark A Preston is a coach, public speaker and author who takes people on a journey from SEO Robot to SEO Marketer. There are countless tasks and projects in SEO that 'might' help a business move towards goals, so how should you prioritise? As Mark explains in this podcast episode, SEO is not a checkbox exercise. Every page on your website needs to be purpose-led, and if you build a brand that peop...
Strategy, tactics and the dance of humanity with Phil McEwan 03.04.2023 51:54
Marketing Strategist (and part-time Viking) Phil McEwan wants to know if your marketing strategy can take a punch? Are you the guide in your marketing story, or are you trying to be the hero? In this entertaining podcast episode Phil McEwan and Andrew Laws explore the differences between strategy and tactics, and why the two things are often confused. We also explore the art of the impossible and...
AI and the curated buying experience, with Alan Gormley of Shopbox 27.03.2023 34:34
Successful e-commerce stores stay relevant to their customers by providing an experience, not just a transaction. UX (user experience) is established as a way of removing friction points during the buying process, but can AI provide a much deeper and meaningful experience for your customers? In this episode of the untitled SEO podcast we are joined by Alan Gormley, founder of Shopbox. Shopbox clai...
A nicer way to build an agency, with Pete Martin of AlwaysBeContent 15.03.2023 45:37
Having spent the first part of his career in large agencies in the 1980s Pete Martin started to think about how an agency could be built in a 'nicer' way'. In his own words agencies in the 1980's 'Sucked the money out when times were good, and kicked the talent out when times were bad'. During this fascinating conversation Pete explains how his agency AlwaysBeContent came into being, and how they...
Supercharging your meta descriptions with copywriter Lewis Folkard 01.03.2023 31:27
Meta Descriptions are an essential part of SEO. They can motivate or repel potential visitors to your website. When your site appears in search engine results, you need to ensure the meta description shown for your site is more appealing than the meta descriptions your competitors have written. So how do you write compelling, exciting and motivating meta descriptions? In this episode of the untitl...
Reconciling doing good for the world and working in marketing, with Nicola Telford of Impact Marketing Club 21.02.2023 24:45
There's a conflict in the minds of many people involved in marketing - how can we work in marketing AND make the world a better place? For a long time, making a positive impact on the world and working in marketing may have felt like two themes that it can be a struggle to reconcile. In this episode of the untiled SEO podcast, we are in conversation with Nicola Telford, founder of The Impact Marke...
AI as a creative tool for making better decisions, with Matt Chick 10.02.2023 47:11
Only 15% of businesses are using AI. So are the businesses not using AI going to get left behind? In this episode we're chatting with Matt Chick from Chick Digital. Matt and his colleagues work with companies who are not only using AI to answer questions, but who are also harnessing AI to find better questions to ask. There is so much chatter around AI, what it might threaten and the damage it cou...
Leaping forward with new tech, a historic perspective with Norman Sanders 10.02.2023 52:23
There's always a biggest, latest, most controversial development happening in the world of SEO. But in the bigger scheme of digital marketing will 'threats' like AI have any impact in the long run? Will history remember the way we all felt about new SEO technologies? In this special episode of the untitled SEO podcast we are in conversation with Norman Sanders. Norman was born in 1929 and has been...
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