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Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground: The first principles Don uses to evaluate new marketing technology How he empowers his team of enterprise marketers to be creative while making sure they remain on brand...

Listen in as I talk to AJ Bruno, the Founder & CEO of QuotaPath, a sales commission platform that helps companies streamline and manage their sales compensation. AJ shares how he started and sold his first company, TrendKite, for $225M to Cision and then how he started QuotaPath immediately afterwards. He reveals his secrets on growing ARR from $0-$25M in less than 4 years and the biggest chal...

Meghan Mayday is the head of Marketing Infrastructure and Automation at Google Cloud where she manages the production of thousands of global Marketing programs a year. Listen to her story of moving to San Francisco to find a job in technology, and how she moved up the corporate ladder to be a leader at one of the largest marketing operations teams in the world. In this episode, Meghan shares her s...

This week I had Cody Ruberto, CEO & Founder of U-Ride on the show. He’s got an amazing story about being a professional soccer player and then starting U-Ride, which is a ridesharing company that operates in underserved communities. He talks about what it took to be a professional soccer player, and then getting injured in his first month of playing. He visited 19 different doctors around the...

In this episode of Unsubscribed! hear from Rod Cherkas, Founder and CEO of HelloCCO and Author of the Chief Customer Officer Playbook. Learn about: What exactly Customer Success is and why it's so vital right now How to put yourself into your customer's shoes Variable compensation for Customer Success Managers Hot tips from his book

In this episode of Unsubscribed! hear from Jay Schwedelson, Founder of SubjectLine.com, Founder of GURU Events and President and CEO of Outcome Media. Learn about: How to create educating and entertaining viral content How Jay managed to get over 10K people to register for his first-ever GURU conference What Jay's learned from analyzing over 15M subject lines

Paul has been in the Marketing Operations since day 1. He’s seen it all from his experience working at Marketo, Adobe, Salesforce and Slack. Fun fact: Paul led the team that built Adobe’s Marketo instance! Paul discusses how he views Marketing Operations role in the creation of emails and landing pages and how they tackled this at Onetrust. He dives into what he sees as the future of building digi...

Join Pierce Ujjainwalla as he welcomes the legendary Mark Organ to the Unsubscribed! Podcast. Mark is a serial entrepreneur who has founded multiple companies including MarTech successes: Eloqua and Influitive. Eloqua was a game-changing company that invented what is now known as the Marketing Automation space which spawned competitors like HubSpot, Marketo and Pardot. Mark sold Eloqua for a whopp...

Join Pierce Ujjainwalla as he welcomes Hilary Headlee to the Unsubscribed! Podcast. With over 20 years of Go to Market Operating experience in both B2B and B2C sales, Hilary is truly an expert in versatility. She is currently the EVP of Sales and Customer Success at Insight Partners and has held many executive positions across a variety of industries. She is passionate about her team's success and...

Join Pierce Ujjainwalla as he welcomes Mychelle Mollot to the Unsubscribed! Podcast. With over 25 years marketing experience, Mychelle is a true master of her craft, someone who’s ascended to the highest levels in marketing. Right now, she’s Chief Marketing Officer (CMO) at Solace – a position she’s previously held in both large established companies and small, exciting startups. At Solace, a real...

In this episode of the Unsubscribed! Podcast, Knak number-cruncher Christopher Chan talks about his passion for hiking and rock climbing, and a recent expedition to Baffin Island. Before joining Knak as Controller in 2019, Chris looked after the company accounts at Ottawa-based accounting firm Logan Katz. With a Commerce Degree in Accounting from the University of Ottawa, and a Certified Public Ac...

Highway Education is a public benefit corporation that offers aspiring digital marketers a faster and more affordable career pathway. Right now, there’s probably no one in the industry doing more to boost the marketing operations talent pool than Highway Education founder, serial Internet entrepreneur, and author of the State Of Marketing Operations 2022 – Toby Murdock. Whether you’re hiring or lo...

In this episode of the Unsubscribed! Podcast, Pierce Ujjainwalla welcomes Randy Frisch,  Chief Evangelist of Content Experience, Co-founder and President at Uberflip — a martech company that’s a leader in content experiences. As well as being an entrepreneur, investor, and a best-selling author, Randy is also a fellow marketing podcaster with his show ‘The Marketer’s Journey’. With Uberflip r...

If you’re in marketing ops, and you’re on LinkedIn, you’ve almost certainly heard of Chris Willis. His thought leadership pieces are fabled. Chris is a Marketo Champion and Senior Marketing Operations Manager at Trimble, a company that specializes in connecting data, people, and processes across a range of industries, from construction to agriculture. One of his goals is to help marketers leverage...

Very few people can claim to have had the same impact on software — in this case, marketing automation platforms — as Jill Rowley. A social selling evangelist, Jill was one of the first hundred employees at Salesforce and then spent 10 years at Eloqua creating the marketing automation category. After short stints at both HubSpot and Oracle, Jill became Marketo’s Chief Growth Officer. Not just a pa...

In this episode of the Unsubscribed! Podcast, Pierce sits down with award-winning marketing operations leader, mom, coffee connoisseur and Olympic weightlifter, Kimi Corrigan. We’ll let you digest that for a second. In her role as VP of Marketing Operations & Strategy at Expel, Kimi is pumped to be building her marketing dream team. Join Kimi as she shares her marketing ops journey and how she...

In the mid-nineties, Insight Partners had a hunch that software was going to be a game changer. And they were right. For 25 years, they’ve provided investment, guidance, and an expansive support network to software ScaleUps including Calm, Shopify, Trivago — and Knak. Philine Huizing has been with the company since 2016, first on their Insight Onsite consultancy team, and currently as Principal. I...

People who do business in Ottawa know the Ottawa Business Journal (OBJ). With its insightful coverage and coveted awards, the OBJ covers everything from the latest happenings to the infamous 40 Under 40 list. President of Great River Media Inc., Michael Curran is a respected leader in print, digital, and events — and the person that’s been behind the OBJ for the last 23 years. In this episode of U...

When it comes to Ottawa’s business community, Pascal St-Jean is practically a household name. As a serial entrepreneur — and a serial mentor — he’s been a key contributor to Canada’s business landscape, helping to bring new ideas to life and guiding other business owners to do the same. During this episode of the Unsubscribed! Podcast, Pascal joins Pierce to talk about his journey as an...

For Robert Baldwin, VP of Business Development at Knaxis, the real driver behind sales is a passion for helping people. If your goal isn’t to help people solve their issues (ideally with the product you’re trying to sell), then you’re in it for the wrong reasons. The thing is, people can tell if you’re trying to just push a product on them so that you can cash out on the transaction. They can also...

As a commercial interior designer, Tzoofit leads her team at 4té in creating office spaces that are equal parts functional and well-designed. To her, good design and functionality go hand in hand. By choosing the right materials, lighting, and features, you can encourage people to focus or collaborate, depending on what your business needs to thrive. On the latest episode of the Unsubscribed! Podc...

Like many product marketers, Jess Petrella had an unusual journey to her current role. As a young professional, having spent a few years working in in-house marketing teams, she embarked on a freelance journey as a graphic designer and marketer. It was during this time, working with different teams on various projects, that she uncovered which parts of marketing she really enjoyed. Turns out, thos...

Toby Murdock is a serial entrepreneur who has done everything from running a flower business in Ecuador to launching an educational platform that puts students on the path towards a career in digital marketing. He’s built companies – and sold them – and is now dedicated to giving back to the industry that he gave 10 years to with one of his ventures. Tune in as he joins Pierce...

Courtney Brand is the Founder and CEO of thelighthouse, a personalized career platform built for people’s ever-changing careers. In this episode of the Unsubscribed! Podcast, she joins Pierce to talk about her entrepreneurial journey, how she envisions helping professionals at critical points in their careers, and how companies can do the same for their employees. You don’t want to miss this episo...

Christina Deex is the Senior Director of Demand Generation at Checkr, a company using artificial intelligence and machine learning to automate background checks in a way that’s fairer and more equitable. She joins Pierce to talk about what the company’s mission means to her, how valuable her early marketing ops experience was in shaping her leadership capabilities, and the mindset she’s developed...