Jasmine Bina, Jean-Louis Rawlence

Unseen Unknown

Business EN ↓ 31 episodes

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. Your hosts, Jasmine Bina and Jean-Louis Rawl...

Author

Jasmine Bina, Jean-Louis Rawlence

Episodes

6: Burnout Brands and the Burden of Potential 13.02.2020 1:04:18

The undercurrent of burnout in American society and has opened the doors to a whole new breed of D2C branding that promises to heal us from the ills of the modern world. From analyses to antidotes, our obsession with burnout is changing the way we consider products and consider ourselves. In this episode, we speak with Emmett Shine, cofounder of Pattern Brands, and previous cofounder of the lauded...

5: The Emerging Languages and Symbols of Social Media 16.01.2020 1:13:23

We’re leaving the current age of social media and entering a new one where our symbols and our languages are changing. Any time a new age is born, the rules get harder, the audience becomes more discerning, and all of us - people, brands, identities - are separated into those that move ahead and those that are left behind. The question now is, what is this new age that we’re walking into? In this...

4: Look To The Future To Understand The Present 02.01.2020 43:19

We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental device for brand strategists - to better understand the current cultural mechanics of health, careers, environmentalism and food. “When the definition of something changes, the stigma around it changes, t...

3: Women, Beauty, Money and Motherhood 07.12.2019 46:38

Influencer-led beauty veteran Ria Muljadi gets deep with us about the current role of a women’s brand, what it means to have a realization about yourself through a brand experience, the personal impact of reconsidering your national identity, and how burnout is the new cause. “When this conversation started, it was almost like a floodgate. People felt it but never knew what it was until somebody s...

2: Where Identity Meets Behavior 07.12.2019 52:45

We speak with luxury branding expert Ana Andjelic about the imagined communities that form around identity brands, the importance of hacking subculture over hacking growth, and the gendered stories that tap into our collective psyche. “Brands now create a sense of belonging to a specific community which is imagined, because we don’t know those people, we just know we like similar things and we sha...

1: The New Rules of Brand Strategy 07.12.2019 1:08:10

It’s the edge cases that hint at what’s to come in the next 5-10 years of brand strategy: the coming wave of new consumerism, reaching peak complexity as a society, and the fallacy of the D2C model. In this launch episode, Jasmine and Jean-Louis talk about how to create brand strategy frameworks that expand and contract so that you arrive at a defensible position, and explore current movements in...