Unpacking the Digital Shelf

Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms.

There is a necessity and an opportunity to lean into digital experiences in these times. Peter and Molly talk it through.

Over the last few years, Mars reached a decision point. They knew they needed to build new capabilities to continue to grow. What followed changed the way Mars ran their business. Peter Crosby and Molly Schonthal spoke with Angela Mangiapane, President, Mars Global Services at Mars., about the principles that have guided their transformation to be both fast and big.

Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for you.

When Amazon shifts direction, manufacturers’ strategies can be upended or opportunities created. Eamon Kelly Senior Research Analyst in Consumer and Ecommerce for Edgewater Research shares with Rob and Peter his view of what is driving Amazon’s strategy in 2020 and what that means for you and your business.

It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from Berkshire Hathaway. Peter and Rob break down what all of this means.

The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bacharach, co-founder and CEO of FINDMINE, shares with Peter Crosby and Rob Gonzalez how brands can achieve personalization at scale through the product expertise you already have.

This week, Peter and B2C maven Molly Schonthal talk about L'Oreal's CES announcement, discovery in grocery, and China digital consumer journeys.

Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey

This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos?

This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases.

Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice.

This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020.

This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade.

In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020.

In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020.

New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.

Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart.

The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results.

A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability.

Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote.

ecommerce, PIM, enhanced content, product experience management, digital shelf, PXM, GDSN, DAM, syndication, retail, amazon, target, b2b, b2c, brands, online shopping,

Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success.

Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King.

For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf.