Unpacking the Digital Shelf

Sign up for the webinar with Jeriad Zoghby  

As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.

Webinar Sign Up : How to Shift from Transactional Marketing to Brand Experiences

The omnichannel marketing world is in a state of continual change — from new channels and the explosion of retailer ad platforms to shifting logistics and operational challenges. In this webinar recording, Peter joins ecomemrce leaders Melissa Burdick, John Denny, Macarena Herrera, and Jim Morgan, who will give you the tools for deciding between insourcing or outsourcing for your organization.

Sign up for the live webinar with Joe Gerstand Sam Silverstein at Grocery Dive 

Watch Chris Parsons , president of the Americas for the Mayborn Group Benedict Evans Article

www.bobsledmarketing.com

Sign up for the new webinar with Melissa 

Sign up for the first session in our Digital-First Omnichannel Strategy Series with Chris Parsons here!

At a time when every step in the consumer journey must feel safe, retailers have an opportunity to revisit the power of technology and their people to signal safety while re-introducing moments of discovery to drive sales. Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory, brings her vast experience working on retail innovation to a new moment and a ne...

Adam has a pHD in distributed computing from Cornell, was CTO of Endeca which powered the search and navigation for Walmart, Target, Home Depot, and hundreds of others in the 00s, and has 14 ecommerce technology patents to his name. Join us for this nerdy discussion of the history of the ecommerce tech stack from 1999 to now.

The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new foundational piece of research across both consumers and industry professionals. They join Rob and Peter to dig into the stats and takeaways that will inform marketing strategies in 2021.

Walmart announced new store designs this week. Fast Company said "Walmart’s new store design proves browsing is dead. Get in and get out." Rob and Peter dig into a few of these new designs, and the takeaways for brands are different than you might think. 

Sign up for the live webinar with Bob Land

For online grocery to be profitable and be a better experience, the costs and efficiency of pick and pack must come down. Turns out, the answer is...ROBOTS! John Lert, co-founder and CEO of Alert Innovation, joins Rob ad Peter to discuss the automation of grocery stores at scale.

Register for the D2C Playbook Series featuring Vivian Chang

Links Mentioned:  McKinsey B2B Report Register for the webinar with Byron Kerr

Check out Annie's new book: Building for Everyone

James Seidl from McCormick webinar on Sept 2nd: https://www.salsify.com/content/webinar-mccormick-digital-commerce

Tim Madigan, with marketing and ecommerce leadership roles at P&G, SC Johnson, and Tyson Foods, has been at the leading edge of commerce innovation his entire career. Now he is putting those lessons to work in industries as diverse as frozen lobsters and cannabis. Rob and Peter connected with Tim to glean the lessons learned along the way.

Sign up for our D2C Strategy Playbook Series here: https://www.salsify.com/content/webinar-group-m 

Links mentioned:   https://www.yalelawjournal.org/note/amazons-antitrust-paradox

Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams an...

This episode, we launch a new occasional format for the 'pod. A report on books that we think are worthy of your attention, and why. Rob kicks it off with his POV on Leap, by Howard Yu.

Links mentioned in the podcast:  Register to our D2C series: https://www.salsify.com/content/webinar-3p-online-marketplaces Ben Evans article: https://www.ben-evans.com/benedictevans/2019/4/15/notes-on-ai-bias