Jonathan Deeter
Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands. Presented by Deet's Eats Media, a Pickle Advisors company.
Author
Jonathan Deeter
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Android 5M+ downloads · 4.8 rating
iOS soon
Episodes
Unpackaged Goods Ep 1: The Lucky OX: It wasn't just luck. Meet Kyle and Fane and hear about their journey from Zero to over 500 stores 20.09.2025 45:52
In our premiere episode, The Lucky Ox reveals how they transformed nostalgic Asian flavors into a premium Asian beverage brand. We discuss their journey from working together at Nike, and Jonathan breaks down this week's biggest CPG news, including the founders of Ben & Jerry's stepping down and Alice mushroom chocolates raising $ 8 million.
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