Robert West
Unlocking Behaviour Change
Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s S...
Author
Robert West
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Unlocking Behaviour Change Podcast Episode 9: It's about time 22.07.2025 29:07
Hurry hurry hurry! Offer ends soon! Robert and Jamie take a ‘random walk’ through time, the final component of the FACET Framework of decision-making. They discuss internal and external time pressure and debunk the myth about fast ‘but safe’ drivers . . . Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: ht...
Unlocking Behaviour Change Podcast Episode 8: Enacting and evaluating decisions 15.07.2025 35:20
It is one thing to form an intention to act but what happens next? This episode discusses the all-important challenges and pitfalls that confront decision-makers after they have made a decision and before they have had the opportunity to enact it. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shortu...
Unlocking Behaviour Change Podcast Episode 7: How we compare decision options 08.07.2025 36:50
This week Robert and Jamie look at ‘C’ in the FACET framework: Comparing. Robert dispels a common myth about interviewing and also offers advice on the one thing you should always do at the end of every meeting . . . Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s S...
Unlocking Behaviour Change Podcast Episode 6: How we assess decision options 01.07.2025 34:20
How do we assess options when making a decision? Continuing their exploration of the FACET framework, Robert and Jamie focus on A: Assessing. They talk about pros and cons analyses, pattern matching and muse on the value of a burnt Jimi Hendrix guitar . . . Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https:...
Unlocking Behaviour Change Podcast Episode 5: How decisions are 'framed' and why it is important 23.06.2025 31:55
Where’s the best place to go on holiday? What should I do with my life? Why is the way we frame decisions so vital? In this episode, we continue unpacking the FACET framework, focusing on F: Frame. We explore how we can balance emotions and objectivity, and the role responsibility plays in shaping our choices. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shor...
Unlocking Behaviour Change Podcast Episode 4: Introducing the FACET framework for understanding and analysing decisions 17.06.2025 34:41
This episode introduces a new framework for understanding and analysing decision-making. It is the first public airing of this framework - so quite a big deal!! FACET stands for Frame (the way we approach the decision problem), Assess (the way we gather and evaluate information about the options), Compare (the way we establish preferences among the options), Enact (whether and how we put our decis...
Unlocking Behaviour Change Podcast Episode 3: Hot and cool decisions & much more! 10.06.2025 27:24
What are hot and cold decisions? How important is it to appreciate when decisions are reversible? In an uncertain world, sometimes we have to get on and make a decision and then make it work. Join Robert and Jamie as they explore different types of decisions and how understanding them can help you make better choices. Want more? Check out our latest books: Energise: The Secrets Of Motivation: h...
Unlocking Behaviour Change Podcast Episode 2: So ... what is a decision? 03.06.2025 30:59
What exactly is a decision? How much should we focus on the process versus the outcome? When should we trust our intuition? Join Professor Robert West and Jamie West for a practical look at real-world decision-making and how to navigate it more effectively. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: h...
Unlocking Behaviour Change Podcast Episode 1: What this podcast series is all about 22.05.2025 34:42
Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cogni...
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