Ungated Conversations

Going about marketing strategies and expecting consumer behaviors to be the same as in the pre-pandemic world has become insufficient. Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through conversational marketing. In this episode, I interview Antony Chacko, the founder of Alpha Marketer , about WhatsApp marketing, the opportunities it bri...

The concept of community has seen a huge renaissance in the personal and business spheres. More and more companies are turning their attention towards this strategy to engage with potential or existing customers and drive growth. Yet, getting it right is no easy feat as the world of communities is riddled with endless options as well as false paths that lead to networking or one-sided fandom inste...

Some businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a product. In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a p...

Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly. In this episode, I interview Olga Andrienko , VP of Brand Marketing at SEMrush , a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of follo...

Over the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you’ll see that the top tools offer the same services with exactly the same features. More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers. In this episod...

Struggling to stand out among the crowd? Then take the word of advice from The Word Man! In this episode, I interview Dave Harland , a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others. Join us as we discuss: The role of humor in advertising Piggybacking on cele...

Events have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones. But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value. In this episode, I interview Mark Huber , Head of Brand & Product Marketing at Metadata.io , about DEMAND — the company’...

Sending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always a clear or easy task. That’s why running experiments is essential for marketers. In this episode, I interview Phil Gamache , Director of Growth Marketing at WordPress.com /Auttomatic, Podcast Co-host for Humans of Martech, about...

The way people research, find and purchase products and solutions is changing. Traditional sales funnels are failing, often capturing leads who are not ready to buy. Alice de Courcy , CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales. In this episode, I interview Alice about how she successfully transformed her B2B marketing playb...

Despite claims that its golden age is over, SEO still has an unparalleled power of driving tremendous amounts of traffic. The problem with it is that people have been framing and using it wrong. It’s the same with conversational marketing — implementing a chatbot on a website isn’t going to cut it if it ends up being underutilized. In this episode, I interview Brendan Hufford , Founder at Growth S...

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content? In this episode, I interview content expert Yaag Ganesh , Director of Marketing at Avoma — host of the ABM Conversations Podcast ,...

Positioning and messaging are everything when it comes to marketing. And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers. In this episode, I interview Emma Stratton , Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging , about why positioning and messaging are the linchpins of marketing, sales, and, d...

The amount of resources is no longer a straightforward indicator of success. Small companies and startups rise to the top through "back-alley" organic strategies, such as community involvement and nurture, the giants tend to overlook. So, how can you drive traffic and revenue without paid ads and a robust marketing team? In this episode, I interview Kalo Yankulov , Growth Marketer and Co-founder a...

The way that companies measure marketing is still incredibly flawed, mostly because they don't measure what's important — customer feedback. But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook. In this episode, I interview Chris Walker , CEO at Refine Labs , about why businesses need to change their mindset so that marketing can upgrade from outdated...

Still slamming your head against the content and SEO wall while all you get in return is a headache? Then you might like to know there’s another, more “influential” way. In this episode, I interview Rand Fishkin , Cofounder & CEO at SparkToro , about the extraordinary inbound marketing strategy that involves “virtually no SEO whatsoever.” Join us as we discuss: The end of the Golden Age of SEO...