The Center For Intellectual Property Understanding

Understanding IP Matters

Business EN ↓ 55 episodes

‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org

Author

The Center For Intellectual Property Understanding

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

May 12, 2026

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Episodes

IP and AI: Lessons for students, businesses and governments 06.03.2024

Send us Fan Mail Two leading educators address gaps in IP understanding and the need for more and better  IP awareness among all students.  Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share thei...

AI Beyond ChatGPT: How a healthcare investor and INDYCAR engineer are taming big data 21.02.2024

Send us Fan Mail Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories. Subscribe on your platform of choice or visit understandingip.org. To reach us: explore@understandingip.org

The mysteries of design patents - Preventing abuse before it happens 07.02.2024

Send us Fan Mail Design patents are less patents than trademarks with copyright qualities. Their importance has grown not only because of the distinctive look and feel of new products, but because of their functionality. IP licensing and legal experts, Brian Hinmand  and Elizabeth Ferrill, tell UIPM listeners why DPs work best in a portfolio of IP rights.   Support the show Understanding IP Matter...

Special Guest: Tech pioneer Marshall Phelps, who established IP businesses at Microsoft and IBM 13.12.2023

Send us Fan Mail Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories. Subscribe on your platform of choice or visit understandingip.org. To reach us: explore@understandingip.org

Piracy or Policy? Maintaining U.S. Technology Leadership in the Digital Age 29.11.2023

Send us Fan Mail U.S. tech leadership is slipping away. Uncertain and easily infringed  IP rights are a major reason. How can the nation get back its creation mojo? Two experts, one a successful invento and the other a ex-ITC Commissioner tell us. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support...

Infuencer - Educator is Attracting Diverse Audiences to IP Awareness and Ethics 20.11.2023

Send us Fan Mail Digitalization and, now, A.I. have changed our see of the world. Prof Casey offers a fresh perspective on copyright, ethics and IP awareness delivered in a manner resonates with a wide range of audiences and ages.  Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partne...

Making Innovation Pay — Ex- Microsoft and IBM IP Heads Talk About Return on Investment 01.11.2023

Send us Fan Mail Once an income generator for large companies and independent inventors alike, patent licensing has fallen victim to over-correction. Its impact is only beginning to be felt. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides lea...

Tech Partnerships - From Government to University to Consumer 18.10.2023

Send us Fan Mail After more than 40 years of successful public-privtate partnerships, universities and businesses are still fighting to maintain the opportunities provided by the Bayh-Dole Act.   Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provide...

AI Bots, Creators and Copyright – Learning to Live Together 31.05.2023

Send us Fan Mail Tool or weapon? Generative AI has recently opened a new world of opportunity and danger. For creators, consumers and society using AI queries fairly is no simple matter. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading...

IP in the Classroom: What Entrepreneurs and Students Need to Learn Today 12.04.2023

Send us Fan Mail Teaching intellectual property rights is no easy feat. Teaching about them meaningfully to students, entrepreneurs, business majors and others is a challenge. Join ‘Understanding IP Matters’ for a special episode, featuring two IP education champions, one an inventor, with decades of experience teaching IP to a range of students and creators and a load of suggestions.  Support the...

IP Investing - What is it? Who does it? Why it matters? 01.02.2023

Send us Fan Mail Investing today means taking a stake in company-defining rights, like patents, copyright and trademarks. Technology and product investors are IP investors - even if many do not realize it. Who are they? How do they measure success? What do they mean to innovation? Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understa...

Inventor and author Arlyne Simon wants to change the world - and how children view it 11.01.2023

Send us Fan Mail Inventor, author and entrepreneur Arlyne Simon says creative problem solving should be the foundation for every child's education. The earlier the better. The Intel Corporation biomedical engineer believes failure is a part of every invention's success, and that we need to learn how to fail to succeed. Support the show Understanding IP Matters is brought to you by the no...

Rising to the China Challenge - Why the U.S. must capture IP value, not just create it 07.12.2022

Send us Fan Mail U.S. innovation the foundation of its history and success. To compete successfully in today's global economy two experts – one, the most cited business scholar - suggest that the nation will need to do a better job on innovation policy and value capture. The fate of the U.S. hangs in the balance. Support the show Understanding IP Matters is brought to you by the nonprofit Cen...

Embracing Open Innovation: The Business of Licensing With or Without Patents 16.11.2022

Send us Fan Mail Stephen Key is a unique inventor and entrepreneur. He is also an licensing educator with thousands of students in more than 65 countries. His approach targets companies with an “open innovation” platform. These businesses, Key says, are hungry for new ideas and how to build and market them, whether they are patented or not. His product endorsers have included celebrities from Mich...

Rock On – ‘Cracker’ Lead Singer Advocates for Musicians and Creators 02.11.2022

Send us Fan Mail Songwriter and copyright activist, David Lowery, led a class action against Spotify for failure to pay songwriters and publishers fairly. He won a $43 million settlement. Copyright is not only about creator survival, it is about who gets to determine what is creative and what and how the market values it.  Support the show Understanding IP Matters is brought to you by the nonprofi...

Beyond the Headlines: Two Veteran Reporters Confront IP Media Coverage 19.10.2022

Send us Fan Mail Two veteran IP journalists look at coverage of patent and other IP disputes and legislation. Are reporters sufficiently informed to write about IP developments? Can their sources and the publications they work unwittingly impede the accuracy of their coverage? Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understandin...

Investor View: Why Market Leaders Want to Kill Creative Destruction 06.10.2022

Send us Fan Mail Some technology companies embrace inventions and patents but other just stockpile them, more out of fear for how they may disrupt their leadership position. Some investors regard IP rights positively; others do not. After massive legislative and judicial weakening can patents still be relied upon to help generate reasonable returns? Veteran VC and technology investor Gary Lauder w...

The Secret is Out – Trade Secrets are Driving Competitive Advantage 21.09.2022

Send us Fan Mail National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete.  Support the show Understanding IP Matters is brought to you by t...

Crypto and NFTs: Creators’ rights at the crossroads 30.03.2022

Send us Fan Mail Sam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their...

Preparing Students To Compete in a Digital World 16.03.2022

Send us Fan Mail Spinal surgeon and inventor, Gary Michelson, has generated 992 patents. The billionaire philanthropist is devoting his time and portion of his giving to an innovative approach to IP education for all. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsor...

‘Storytelling is critical – it defines everything’ 14.02.2022

Send us Fan Mail As a 27-year old Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribetan an EdTech company focused on te...

The High Cost of ‘Free’ Content 24.01.2022

Send us Fan Mail Film producer, Wall Street dealmaker and ex-Bob Dylan tour manager Jonathan Taplin says we need to treat content and content creators better or pay the cost. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators...

The Biggest Retailer Was No Match for This Entrepreneur 06.01.2022

Send us Fan Mail Award-winning inventor Dan Brown on how his successful ‘Bionic Wrench’ was knocked off by the largest U.S. retailer and the patent battle that he both won and lost. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading inno...

The Hidden Value of IP Understanding 06.12.2021

Send us Fan Mail Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and e...

‘The ‘Perception’ Premium: How IP understanding promotes value’ 19.07.2021

Send us Fan Mail This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’? To watch the video version of Day Two of IPAS click here....

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