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Under the Radar
From development and design to marketing and support, Under the Radar was all about independent app development. It was rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.
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Episodes
56: Surviving the Winter 02.12.2016 29:58
Strategies for surviving the ups, downs, and increasing challenges of today's App Store and nearby businesses.
55: Black Friday Sale 25.11.2016 26:16
The effectiveness and side effects of sales and price changes.
54: Parametric Design 17.11.2016 29:16
Appearance managers, self-theming views, and rapid design iteration with code and variables.
53: Seasonality 11.11.2016 28:18
Planning for annual events and marketing opportunities, and accommodating variable cycles of productivity.
52: Learning, Sometimes Willingly 03.11.2016 29:50
The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.
51: Speaking at Conferences 27.10.2016 29:58
Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.
50: Checking the Weather for the Last Time 21.10.2016 29:56
Responsibly shutting down a failed app.
49: App Store Search Ads 13.10.2016 29:27
An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.
48: Late Bloomers 06.10.2016 29:35
Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.
47: Data Persistence 29.09.2016 29:47
Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.
46: Legacy Support 23.09.2016 29:59
When to require new iOS versions, and the real-world need for test devices.
45: Ads ★★☆☆☆ 15.09.2016 29:29
David's app income shifting to ads over time, and Overcast switching to ads.
44: Fall Cleaning 08.09.2016 29:45
Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.
43: Pending An Apple Release 01.09.2016 29:53
Preparations in the final week before a major iOS release, and handling Apple requests for promotional artwork.
42: Getting Next Year's Customers 25.08.2016 29:09
Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today.
41: Internationalization 17.08.2016 29:57
Why and how to localize and internationalize your iOS apps.
40: Rethinking Apple Watch Apps 11.08.2016 29:17
Using lessons and analytics from watchOS 1 and 2 to rethink our Apple Watch apps for watchOS 3, using Overcast's app as a case study.
39: Lightning Round 1 04.08.2016 29:40
Quick takes on eight topics submitted by listeners.
38: Psychological Tricks 28.07.2016 29:22
Techniques often used by games to increase engagement, revenue, and addictiveness, and their potential ethical uses in our apps.
37: Code Reuse 21.07.2016 29:29
Creating and managing shared code, using Git submodules effectively, and whether to open-source your libraries.
36: Should You Release Every App? 14.07.2016 29:07
Pros and cons of releasing your personal utility apps, focusing mostly on Mac apps.
35: Ideas 07.07.2016 29:39
The value of app ideas, evaluating their feasibility, and considering the business you want to be in.
34: tvOS 10, macOS 10.12 and Swift 3 30.06.2016 29:53
Concluding our WWDC 2016 coverage, we discuss what's new (or not?) for indie developers in tvOS, macOS, and Swift.
33: iOS 10 24.06.2016 28:41
Following on from last week's discussion of the newly announced changes to watchOS 3, this week we dive into iOS 10. We discuss what changes are especially relevant and how we think we might adopt them.
32: watchOS 3 17.06.2016 28:48
Live from WWDC 2016, we discuss what's new for developers in watchOS 3.
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