Under the Influence with Terry O'Reilly

To kick off the 2013 season, we explore one of the most effective marketing strategies ever devised: The use of “Shame” as a marketing tool. First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But advertisers had a major obstacle to overcome – bad breath and body odour were  not  socially unacceptable then. So advertisers focused their...

In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: When was the very first ad every done? Do celebrities have to actually use a product before they endorse them? Why do advertisers still use Imperial measurements in ads? Does product placement work better than traditional advertising? And "what effect...

There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smoker would be exposed to the advertising over 20 times a day. Matchbook advertising pre-dated radio, and was embraced by almost every industry. From big beer and tobacco companies, to the war effort, to Hollywood, to the smallest Mom & Pop business...

This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help you read the small type on vitamin bottles, hardware stores that give you maps of their aisles, airports that know you need to charge up between flights, and business cards...

The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T. - or Lesbian, Gay, Bi-Sexual and Transgender - advertising. From the first gay characters on mainstream television in the 70s, to the first big brand that dared to openly advertise to the...

This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of the most outspoken and notorious Mad Men of all time - George Lois - whose no-holds barred book of advice will certainly ruffle some feathers. Simon Sinek's book, titled,...

Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a "brand" by my definition doesn't even have to be a product or service, it could be a location, a person or an animal. But they must be unique, they must be revolutionary or counter-intuitive, and they must have survived. We...

In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigger you. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy fo...

"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying habits. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for...

The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woman. But the use of sex has always been a polarizing technique. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for mo...

Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million views. To say it over-performed would be an understatement. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.co...

This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more...

This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more...

This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by mistake. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for m...

When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of greatness. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for...

This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at the classifieds tells us a lot. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more informa...

This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-billion dollar company without relying on advertising. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensive celebrity voices in commercials are hardly recognizable. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more...

This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn't be more stark. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India and China. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.