Under The Hood: Automotive Storytelling

THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling", brought to you by The Storytelling Tribe, we connect with Jonathon Husby, President and CEO of ADAC and Chair of the Automotive Hall of Fame, discussing his career journey, the importance of storytelling in the automotive industry, and the cultural transformation he is leading at ADAC. Jon...

🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcome...

🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcome...

🎨 FROM CLAY TO CANVAS TO AI - PART 1 In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation. 🎯 KEY INSIGHTS Silicon Valley vs. Goodwood: The Creative Cult...

🎨 FROM CLAY TO CANVAS TO AI - PART 2 In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation. 🎯 KEY INSIGHTS Silicon Valley vs. Goodwood: The Creative Cult...

🚗 THE INDUSTRY TRANSFORMATION DECODED In this compelling IAA 2025 Special episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – Stéphane takes you inside Munich's Messe to explore three fundamental transformations reshaping the entire automotive industry. 🎯 KEY INSIGHTS Software at Scale: From Concept to Millions of Vehic...

Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start. In this debut "Quick Fix" episode, Stéphane Lagresle shares a real story from a high-stakes customer meeting with a major OEM.  The Problem: A 45-minute technical presentation that never once mentioned the customer's name, logo, challenges, or...

🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Component Solutions and French engineer with a unique Korean automotive perspective, to explore how traditional electronics giants are redefining themselves in the...

🔐 THE SECURITY FOUNDATION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic and cybersecurity visionary with decades of experience across mobile and automotive ecosystems, to explore how security becomes the invisible foundation that enables automotive innovation....

🔧 THE OPEN SOURCE REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Foundation and former Alibaba Cloud executive, to explore how open source collaboration is transforming automotive software development from the ground up. 🎯 KEY INSIGHTS European Pride vs. Glo...

🔧 THE TESTING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven legacy approaches to software-fir...

🔧 THE SAFETY SOFTWARE DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Alexander Much, former Director of Functional Safety, Cybersecurity and Open Source at Elektrobit and seasoned automotive software expert with 22 years of industry experience, to explore the critical intersection of software complexity and...

🚀 THE FLEET SOFTWARE DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Lina Wölm, Director of Brand Communications and Product Marketing at Shiftmove and accomplished expert in strategic communications, to explore how fleet management is transforming from manual operations to AI-driven mastery. 🎯 KEY INSIGHTS Traditional v...

⚡ THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Dr. Jan Wehinger, Partner at MHP and automotive transformation expert, to explore how the industry is navigating the complex shift from hardware-defined to software-defined vehicles while managing unprecedented cultural transformation. 🎯 KEY I...

🎯 THE DESIGN REVOLUTION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Martin Groschwald, CEO of Konzepthaus Consulting and host of "Gestalten in Automotive Design," to explore the radical transformation of automotive design leadership from isolated stylists to strategic business architects. 🎯 KEY INSIGHTS Sty...

⚡ THE ENERGY REVOLUTION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Claudio Geyken, CEO and Co-founder of RIDERgy and multilingual energy visionary, to explore how AI-powered software is revolutionizing electric fleet management and creating the missing link between automotive innovation and energy transformation. 🎯...

🌧️ THE SAFETY REVOLUTION DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media industry veteran, to explore how Italian innovation is solving autonomous driving's most dangerous blind spot: wet weather conditions. 🎯 KEY INSIGHTS The Inno...

🌉 THE INNOVATION BRIDGE DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Derek Kerton, Managing Director of the Kerton Group and founder of the Auto Tech Council, to explore how storytelling and collaboration drive automotive innovation across continents. 🎯 KEY INSIGHTS Silicon Valley vs. Detroit: The Culture Clash Derek...

🏁 THE SDV REVOLUTION UNPACKED In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Stef Balkowiec, former Managing Director of Performance Electronics at Cosworth and a seasoned leader in automotive and motorsport technology. 🎯 KEY INSIGHTS Motorsport’s Race-to-Road Virtuous Circle Stef reveals how the rapid innovation cy...

🚀 THE FUTURE OF CITIES DECODED In this dynamic episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Dr. Henriette Cornet's journey as CEO of Urban Innovate and architect of Europe's largest autonomous vehicle deployment. 🎯 KEY INSIGHTS Silicon Valley vs. Traditional Automotive Henriette reveals the cultural divide driving breakthrough i...

🚀 THE SOFTWARE REVOLUTION DECODED In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we dive deep into Martin Schleicher's 25+ year journey transforming automotive software at Continental and his pioneering work making Software-Defined Vehicles (SDV) a reality. 🎯 KEY INSIGHTS From Hardware to User-Defined Vehicles Martin reveals ho...

🏁 THE FERRARI FORMULA DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Nerea Pala's journey as founder of Pala Consulting and former creative operations leader at Ferrari's Formula 1 team. 🎯 KEY INSIGHTS The Netflix Revolution Impact Nerea reveals how Drive to Survive transformed Formula 1's audience...

🚀 THE FUTURE OF MOBILITY DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we explore Frantz Lohier's remarkable journey from early computing enthusiast to shaping the future of automotive technology as former CTO at Forvia (formerly Faurecia) and key leader behind Samsung's Driveline a...