Cathy McKnight

Uncharted Journey

Business EN ↓ 85 episodes

Life is an adventure filled with great stories. This podcast captures and shares the adventures of amazing women, their careers, their success, and the secrets they learned along the way.

Be sure to visit the podcast's website and support the creator: rss.com

Author

Cathy McKnight

Category

Business

Podcast website

rss.com

Latest episode

Aug 27, 2024

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Episodes

Episode 35 - Jen Frost, Creative Visionary 14.03.2023

Jen Frost is the Managing Director of Marketing with One North Interactive in Chicago. A long way from visions of being a teacher and trying to get her brother to sit through “lessons”, Jen has always loved sharing her knowledge and collaborating with others – something she finds rewarding. Creative and flexible, she enjoys the changing nature of her work; she’s learned to be flexible. Like many,...

Episode 34 - Susan Baier, Reputational ROI Wizard 07.03.2023

Susan Baier helps marketing agencies build ROI and reputation with research. As one of the few, and certainly the best, attitudinal segmentation researchers, she helps clients understand how their customers think and feel in order, which in turn helps them deliver the best possible experiences to their audiences. A far cry from being a nurse – something she aspired to be until she passed out getti...

Episode 33 - Lacrecia Cade, Transformative Leader 21.02.2023

Lacrecia Cade has had an impactful and exciting career that has been as varied as it has been interesting. Like a puzzle, she has purposefully pieced together a career - starting as a lawyer, moving into entrepreneurship, becoming a marketing executive, and ultimately becoming President and CEO – where she is today. Strategic and not one to take no for an answer when she's looking for a yes, she's...

Episode 32 – Kate O’Neill, Tech Humanist 15.02.2023

With her signature strategic optimism, Kate O’Neill is helping humanity prepare for an increasingly tech-driven future. She is the founder and CEO of KO Insights, an industry leader, and someone who excels at introducing new successes to companies. Kate has always sought to understand the meaning of music, words, and interactions and how they impact our day-to-day lives. A self-professed language...

Episode 31 - Lisa Buyer, Disrupting PR Maven 07.02.2023

Lisa Buyer is a leader. Always one to be on point and often ahead of the curve, she is a bright light that shines on female leadership advocacy as the founder of the #FemaleDisruptors movement. She and her team at Female Disruptors spotlight women who are disruptors in their space. She inspires future female disruptors via much-needed advocacy, education, and inspiration via unwavering and committ...

Episode 30 - Melanie Deziel, Compelling Storyteller 31.01.2023

Melanie Deziel is the Co-Founder and VP of Marketing at The Convoy and author of the best-selling marketing and business communications books "The Content Fuel Framework: How to Generate Unlimited Story ideas.", and more recently" Prove It: Exactly How Modern Marketers Earn Trust" She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading ex...

Episode 29 - Cheryl Sutherland, Mindful Optimist 24.01.2023

Cheryl Sutherland is a Mindfulness Speaker and Founder of PleaseNotes, a for-purpose company of affirmation-filled products. She has spent her career spreading the message of mindset growth and human potential and has worked with companies such as Wonder Women Tech, WeWork, The Women's Leadership Intensive, and Badassery Magazine. In her teens, she had visions of reshaping people physically as a p...

Episode 28 - Kristina Halvorson, Curious Strategist 17.01.2023

Kristina Halvorsen is a widely recognized leader in content strategy and UX. She is the owner of Brain Traffic, a content strategy consultancy; the author of Content Strategy for the Web; the host of The Content Strategy Podcast; and the founder of the popular Confab and Button conferences. She’s come a long way since dreaming of being Marsha Brady as a pre-teen. Curious by nature, Kristina is dri...

Episode 27 - Karla Santi, Creative Visionary 03.01.2023

Karla Santi is a change-maker and creative visionary. An early entrepreneur, she's accomplished on many fronts, including being an advocate for women in tech for her entire career – often speaking locally and nationally to encourage young women to pursue careers in STEM. As Blend Interactive's CEO and visionary, she uses her strong creative drive to foster a company culture and environment where p...

Episode 26 - Gini Dietrich, Queen of Spin 06.12.2022

Gini Dietrich is the queen of spin … from founding a thriving PR agency, writing and hosting her Spin Sucks book and podcast, or when she is on her Peloton, which she's on … a lot, she knows what she wants and goes for it. Her marketing and PR street cred are well earned as the creator of the PESO (Paid, Earned, Shared, Owned) marketing segmenting model and certification program, which millions of...

Episode 25 - Leslie Ehm, Swagger Queen 29.11.2022

Leslie Ehm knows a thing or two about swagger. A former TV host, singer, Chief Firestarter, and advertising Creative Director turned training guru, boxer, swagger coach, and speaker, she has 20 years of heart-and-soul fueled experience in people development, authenticity, leadership, and communication. Her super-power – transforming corporate culture, exploding employee engagement, all the while r...

Episode 24 - Gina Balarin, People Empowerer 22.11.2022

Gina Balarin discovered that she has a unique way of looking at things, so maybe a 9-5 job wasn't for her. Whether it was learning to read ahead of many of her peers and deciding at an early age that her intellectual drive was more potent than her desire to dance, she's always considered herself somewhat of a trailblazer. Also, growing up in Apartheid South Africa, she understood how words could i...

Episode 23 - Courtney Austermehle, Crystal Clear Communicator 15.11.2022

Courtney Austermehle is the newly minted CMO of Constructor and a data-driven communications badass. A Philly native, she now calls Boston home, where she lives with her 13-year-old dog Roscoe. Courtney is no stranger to the tech space, having served previously as VP of marketing revenue and bd for Salsify, where she was instrumental in scaling the company’s marketing team from five to forty emplo...

Episode 22 - Dia Bondi, Communications Catalyst 08.11.2022

Dia Bondi helps high-reaching professionals speak powerfully to advance their goals. She has worked with CEOs, innovators, and ambitious professionals and led workshops at corporations, including Quartz, Salesforce, Google's X.team , and Dropbox. She also helped Rio secure the 2016 Summer Olympics and has spoken at influential global events. After attending auctioneering school for fun, she transl...

Episode 21 - Megan Gilhooly, Turn Around Strategist 01.11.2022

Megan Gilhooly is driving a new customer experience for self-help and content strategy at Reltio. She makes it her mission throughout her career to change how organizations think about product content. Her superpower - turning dysfunctional communications teams into highly efficient content producers. With visions of overcoming her shyness, which she absolutely has – and traveling the world as an...

Episode 20 - Melissa Bouma, Driven Dot Connector 18.10.2022

Melissa Bouma has more than 20 years of agency success under her belt. As a servant-leadership-focused female executive, she leverages lessons learned during her early days in retail and pioneering SEO in her day-to-day leadership role as the four-decades established award-winning agency’s first female CEO. Her passion - connecting the dots, whether they be information to knowledge or people to te...

Episode 19 - Kate Bradley Chernis, Rock Star Pioneer 11.10.2022

Kate Bradly Chernis is the founder and CEO of Lately. She's also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. Growing up, Kate didn't have the aspiration of being any one thing, but more so liked to try new things to find something she wanted to do. Encouraged to explore, her aunt Jon...

Episode 18 - Amy Woods, Team Builder 04.10.2022

Amy Woods is an expert in content repurposing and the CEO and Founder of Content 10x – a niche creative agency and the first content repurposing agency in the world. And while it's a giant leap from her early aspirations of being a detective, that same analytic mindset and deep curiosity have helped her achieve so much, so quickly. She chalks her confidence up to what her dad instilled in her; he...

Episode 17 - Katelyn Sorensen, Voracious Volunteer 20.09.2022

Katelyn Sorensen is the President of B2B Social and serves as Chief Executive Officer for both Loomly and Sendible . She brings in-house and agency sales, marketing, social media, and more expertise to these current roles. She has recently become an expert in remote leadership, managing diverse teams across multiple continents from her residence in London. Curious with a passion for solving proble...

Episode 16 - Danielle Diliberti, Tenacious Leader 13.09.2022

Danielle Diliberti has a laser focus on process and efficiency, which has played well in her role as Sommsation's Chief Executive Officer. She is also a Senior Director at the diversified holding company Eldridge, with a strategic focus on technology-first business development and ongoing investments. She also serves as Chief Technology Officer at portfolio company The St. James. So many hats! Nev...

Episode 15 - Sonja Keerl, Industry Firestarter 06.09.2022

Sonja Keerl is a MACH Alliance co-founder and industry Firestarter, challenging the status quo of the enterprise software industry in every role she’s had. A fierce believer in forward-thinking and taking chances, Constructor.io is the most recent benefactor to her grit and commitment. As the organization’s Vice President, Product Marketing, Sonja brings two decades of digital industry experience...

Episode 14 - Lori Jones, Marketing Maven 30.08.2022

A 30-year marketing industry veteran, Lori Jones is as known for her keen business and fashion sense as she is as a marketing integration guru. Experienced across multiple adjacent disciplines such as marketing, advertising, PR, and digital and social programming, she truly shines in bringing each of those areas together. Bold in her beliefs, she doesn’t subscribe to the “business as usual” type o...

Episode 13 - Susan Hunter, HR Industry Change Maker 23.08.2022

Susan Hunter is an HR consultant and diversity, equity, and inclusion strategist. An avid reader and an incurable chocolate lover – not necessarily in that order. Her commitment to causes she believes in helped her flourish with firms like Aon Hewitt and Willis Towers Watson. She now applies that passion for fueling her own personal, professional, and financial freedom working with clients to solv...

Episode 12 - Cori Caldwell, Work-life Coach Cicerone 16.08.2022

Cori Caldwell had a successful 20-plus-year relationship with Silicon Valley companies like VMWare, Symantec, and Cisco before a series of life-changing events brought her marketing and communications career to a crossroads. Taking stock in all facets of her life – work, social, and health – she chose the path less traveled and embarked on a new adventure. Leveraging what she knew and had learned...

Episode 11 - Michelle Andersen, PR Pioneer 09.08.2022

Michelle Andersen’s career has spanned more than 20 years as a marketing communications professional, and she’s just getting revved up. Her work and career have been led by her passions, almost always involving music and technology. Starting as a music publicist, working with Lawrence Welk-owned Vanguard Records, she evolved her career through working with consumer technology brands and filling he...

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