Uncensored CMO

Dolvett Quince is a real inspiration to his millions of followers but it’s not his Fitness that captured my attention, although you cant argue with the chiselled good looks and winning smile, but his mindset that really impresses. Having overcome a very troubled childhood Dolvett has not let any excuse stop him from pursuing what he loves and being successful. In this episode he shares the mindset...

What we covered in this episode: What is Econometrics and why you do it? The critical role of people in any econometric project Cristiano, Coke and the complete misattribution of data Importance of senior buy-in to an Econometrics project Making econometrics like art on a Friday not maths on a Monday Marketing as an investment not a cost How the data captures the behaviour of people What Grace lea...

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. ​Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at...

Rupert Howell is one of the founders of the advertising agency HHCL & Partners famous for campaigns for Tango, The AA, Ronseal, First Direct and Go amongst to name just a few. They were awarded ‘Agency of the Decade’ by Campaign in the 1990’s and experienced phenomenal growth for over a decade before being sold to Chime. We covered so much ground in this bumper 2 hour episode, so here's the li...

“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage   This is just one of the tremendous quotes contained in Paul Feldwick’s intriguingly titled new book ‘Why Does the Pedlar Sing?’ about what creatives really means in Advertising. Here's what we covered in this episode: Ho...

Damian Symons is the CEO of Clear M&C Saatchi and author of ' From Choas to Clarity ', which we reference a bunch in this conversation. He shares some of the excellent insight gained from this study of over 700 CEO’s and CMO’s into the changing role of the CMO over the past year and more. What we covered in this episode How aligned is the CEO and CMO when it comes to business priorities? Why i...

Confession time. As a Saints fan, this is certainly a case of mixing business with pleasure. But bear with me for a moment. A year ago Saints suffered the worst defeat in premier league history going down 9-0 at home to Leicester. For most clubs this would have meant firing the manager and sparking an inevitable tumble into relegation and financial uncertainty. But not Southampton. They stuck by t...

Here's what we covered in this episode: Who is Orlando and what is Lemon all about? Have the insights in Lemon changed on the back of the Coronavirus crisis? How emotion plays out in online video Why emotion is imperative online when you only have 6 seconds to capture people's attention Why you don't just need to be rational because your ads are targeted Brands should be using online advertising n...

Here's what we covered in this episode: Find out what inspired Mark to switch the actual classroom for the virtual one How he ended up being the old, rich guy with a wine collection he used to laugh at What he thinks of the 50% of Marketers that have no professional training Why it's now time we all just all ditch the ‘D’ word and get back to Marketing Find out what every normal person knows about...

Mark Borkowski is PR written large. He represents international celebrities and corporate heavyweights and is a sought-after commentator on the world of celebrity, the Media and spin. I recorded another episode with Mark not too long ago but it didn't feel right releasing it amidst the pandemic, so I caught up with him again. In this episode we covered: Why business is booming for Borkowski How th...

What we covered in this episode: Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hard How those brands that have gone dark and said nothing will be worst affected Why Brewgooder’s work during the crisis has been impressive How brands can do things without looking like they’re just jumping on the COVID bandwagon Are there any signs of t...

In this episode we discuss: Brewdog's hand sanitiser ITV's Clap From Our Carers campaign Why Uncommon are making candles How Boris could have handled his messaging better What advice Lucy would give people in advertising Why this recession presents an opportunity Follow me: Twitter | @uncensoredCMO LinkedIn Contact me: Website | www.uncensoredcmo.com Email – jon@uncensoredcmo.com

Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative strategist by background and a highly respected and well known strategic leader with twenty years’ experience across a range of communications disciplines from advertising, to PR to digital, Kate has w...

Ian Millner is global CEO and co-founder of Iris - one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times. In this episode we cov...

Orlando Wood is the chief innovation officer at System1 , and author of the IPA's best-selling book, Lemon. He also happens to be my colleague. What we cover: What is Lemon all about? How right-brained attributes in advertising can help long term brand building What impact will the Coronavirus have on the left-right brained way we think of the world? Should you continue doing the 'Covid-Ads' or sh...

About the guests: Simon Dent Simon Dent is a former sports lawyer and founder of Dark Horses, a sports marketing agency. Simon had experience of mental health problems in his 20s and after launching a couple of failed businesses he finally got it right with Dark Horses. Dark Horses , the sports creative agency, is the fifth fastest-growing creative agency in the world. Ben Bidwell Ben, otherwise k...

Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronavirus. How has the company been impacted, what challenges have they faced and what opportunities can come from this? What do we cover in this episode? Introduction – who is Mark Evans and how did he e...

Welcome back everybody to the Uncensored CMO in rather different circumstances this time. So we were nicely underway with recording season 2 and we had interviews with Rory Sutherland, we had Mark Borkowski on there, Nils Leonard from Uncommon. But you know what? It just didn't seem right to go out there with season 2 as planned when we're all in the middle of a crisis and our minds quite frankly...

Jessica Butcher MBE is a tech entrepreneur, angel investor, speaker and mentor. She is perhaps most famous as one of the co-founders of Blippar, a pioneer in Augmented Reality which was once valued at over $1billion and described as one of the 20 most disruptive brands in the world. She is the recipient of numerous awards including BBC’s Top 100 women. In this episode: How falling in love led to h...

Alex Myers is founder of Manifest who were recently awarded Agency of the Decade for their work making BrewDog famous. Having worked on BrewDog for most of the past 10 years they helped establish the brand as the UK’s most valuable Beer brand (source BrandZ top 75 UK brands) with virtually no paid for media. Manifest have a clear purpose of creating brands that change the world and put their money...

Ian Millner is global CEO and co-founder of iris one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times. In this episode Why agen...

Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his...

Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation an...

Richard is author of the No.1 Marketing Book The Choice Factory which was the winner of BBH’s World Cup of Advertising books in 2018 beating some industry heavy-weights. Richard has 20 years of experience in Advertising planning, market research and behavioural science and last year made the big leap to set up a consultancy following the success of his book. In this episode How he ended up writing...

When I say CMO what do you think of? I know, for me, I think boardroom politics. I think carefully managed messages. I think slick presentations. But what I don't get is, I don't get an honest answer. I don't get to know what they really think. I don't get to know how have they got where they are today, and what has shaped and influenced their career. And that got me thinking, wouldn't it be great...