Unapologetic

Around this time we all get bombarded with the - 'there's only 4 months left of the year - make it count'... Here's how YOU can really make it count: It's so easy to get caught up in listening to external pressures and what other people might be saying online... and then forget what YOU really started this for.  What your idea of success is and what you want YOUR life to l...

If the algorithm isn't playing in your favour and you've been stuck in the 200 view jail for what seems like forever - it doesn't mean you'll never make another sale again or the right people won't ever see your content.  I'm giving you a few tangible tips that you can start on today to make sure that no matter what the algorithm is doing, you can still be thriving in...

Jackie Dragone is joining me today to chat about the one thing that is often missing in businesses and keeping you from reaching your full potential.  It's not another "secret" strategy or investing thousands, it's building REAL relationships and community. Being a human online and interacting with people.  You can post all you want but the real key to building a thriving busin...

I've received a few messages about my YouTube channel...  I wanted to record this episode for a bit now and a bite-sized Friday seemed the perfect one to share this.  It's not all about the YouTube channel, but it kinda is. And why I don't care right now if it sucks and more importantly, what I am focusing on - and what you should too!  Connect with me here:  IG: https://www.instagr...

Ever wondered how to achieve financial freedom and retire early? Wendy Verwey, a life and money strategist who retired at 41 is joining me today to share her story of how she did it and how you can too - the realistic way!  For many of us, part of the reason for starting an online business was to achieve that elusive sense of freedom - both in time and money. Wendy is sharing with us some tangible...

I can look at your offer suite and identify multiple areas where you could immediately be making more sales WITHOUT launching anything extra or creating more offers... and today's tip is one way you can do that!  I just did this with a client of mine to add an additional option for her to make extra sales at the end of her launch, using what she already has in her offer suite and adding this...

Whether you're thinking about launching a podcast or already have and want tips from an expert - this is the episode for you!! I'm chatting with Hayleigh Hayhurst founder of Espresso Podcast Production about all things podcasting today.  We're covering everything from starting right from scratch, launching, promoting, getting your podcast more visible when it's up and running,...

Quick tip all about using email tags to track what each subscriber has opted in for, manage leads more efficiently, and trigger automated email sequences!  Grab my Email Automation 101 Guide here: https://www.taraleson.com/email-automation-101-guide?utm_source=bts-podcast&utm_medium=podcast&utm_term=episode-26&utm_content=&utm_campaign=2024-services Connect with me here:  IG: https...

This episode is for you if find yourself spending TONS of time creating and posting content across platforms and feeling like it takes MULTIPLE hours of your day!  As online business owners, marketing our businesses online is part of the 'job' but it doesn't have to take up every hour and feel like it's one of the only things you do.  I'm going to give you a TON of tangibl...

You will LOVE this episode if you're a neurodivergent friend that is into hearing about new and innovative solutions to work with YOUR unique brain. It's ok - we are different, and we OWN it.  Alyssa and I are talking about not only her home organization tips that are going to finally make so much sense (instead of everything you've heard you 'should' do...), her journey t...

How much can you automate your business? Is it REALLY possible to automate everything and not work?  Today we're going to talk about what this really looks like.  I know how to set up a lot of systems and automations, I've worked on a TON of different platforms, and well, you could say I might know a thing or two about automating your business...  This episode is all about the myths vs r...

If you relate to getting caught up in comparing yourself online (who doesn't...), feeling the pressures around 'showing up' a certain way on social media, and building your business one way only to find out it's not at all what you want - you'll love this real, honest episode.  Today on the podcast, Jen Boyle and I are chatting about her experience coming into a leadership...

Today we're going to dive into the $100K Mastermind. Sounds like fiction but I promise you, it's not. I'm going to give you my real, raw, honest thoughts about this investment that's more than a downpayment on a house.... Is it the ticket to quantum leap into your millionaire dreams? Well... listen in to find out. And then I'd love to hear your thoughts! Connect with me he...

Do you think "funnel" and immediately want to shut down?  That's most people I talk too. But after this episode, not any more.  I'm going to break down funnels and make them so SUPER simple to understand even your grandma could do it!  There are three types I'm going to be talking about: email builder, group builder, and the BIGGIE - sales funnel.  Do you need them all? No...

Today I'm chatting with Monique Gomez, a certified trauma and resilience life coach, about the key to  transforming inherited beliefs and building resilience.  Discover her unique "theirs versus ours" approach, which helps individuals differentiate their personal beliefs and behaviors from those inherited from influential figures. Monique explains how this method can improve communi...

Creating your brand is so much more than just colors and a logo. It's about capturing your authentic personality and figuring out how to bring that out and reflect it in everything that represents your business. Laura and I talk about how she is able to do this with clients, what her process looks like, and where you can start to really capture yourself in your own branding!  We'd love t...

Totally like - have your cake and eat it too!  You might be team sales are slow in the summer or they are no different than any other time, and both CAN be true, depending on how you want to look at it and what you want to do in terms of selling through the summer!  It doesn't have to be all or nothing and it definitely doesn't need to be a case of giving up your summer to put all your t...

Laura Sinclair joins me on the podcast today and we have a great conversation about growing and pushing through the 'sticky seasons', and getting uncomfortable in business.  She shares her journey of entrepreneurship from where she started to where she is today and it's a great look at true business growth, not the fantasies that we often see marketed online.  This shit is hard some...

What if your content didn't look like it always does during a launch? Today I'm talking about a different perspective on launch content that I'm hoping will help you take the pressure off of having to fit into the 'shoulds' and made up 'rules' online. I also give a few tips in terms of how much you should 😅 (haha not actually 'should', 'should&apo...

This is third part of the launch mini series - all about systems and automations so you can save time and launch with less stress! Once you have these in place, it's like a one and done. You do it once and they are in place until you change the offer or freebie.  It saves a TON of time and stress during your launch when you have this set up! People can land on your launch content... Opt in fo...

This is part 2 of the Launch mini series! Today is all about creating your IRRESISTIBLE lead magnet!  How do you get valuable leads on your list vs building your list with subscribers? What should YOUR lead magnet look like/be?  When you should you be promoting it?  I'm going over all this and more in this episode!  There are 3 specific things I want you think about in terms of your lead magn...

This is part one of a mini series I'm doing on launching!  I'll be talking about how you can set up your launch for $5K in recurring revenue (or whatever goal YOU choose)  First up - looking at your goal.  Is it actually realistic?  Are you just choosing a number because it sounds good or playing by the 'I heard someone else make x in their launch and I want to do that too...'...

Tiffany Wallace is my guest today and she shares her story of building both her in person and online businesses.  Her journey to developing her program and the passion behind it comes from her experience of taking fitness and especially dieting/food to the extreme after losing her mom.  Today, she works with women who want to ditch the skinny fat body type and mind fuck around food so they can be...

It's so not you. The amount of marketing that is bombarding everyone saying that building a business should only take a couple hours a day (maybe it's minutes now... I don't know.. things change fast and this shit is wild...) and you should be making millions in a matter of days... Is ridiculous.  That happens for no one. So we're going to chat about it.  Because it's defi...

In this episode, my friend Meg joins me and we have a real chat (of course) about what it's been like for her to build her business and really step into becoming the business owner and coach SHE wants to be.  Not following what everyone else is doing in business or being the coach that's for everyone.  It's all about finding what works for you, and what feels best for you - both in...