Unapologetic

This isn't really about - do this online or say this, I mean I get into some of what I see resonating for myself and my clients because it actually relates to the bigger conversation and thoughts I have around social media right now. (And just in general) It's mainly the pressure.  The expectations.  The whole 'I have to do this' or sound this way or I won't be successful....

I absolutely LOVE this conversation that Ana and I had especially given the state of the world. We are both no-BS, all real talk and real business which is exactly what women need right now.  Ana shares her story of transitioning (or more so, just building alongside) her military career, multiple businesses from brick and mortar to online.  We discuss how now, more than ever, it is the time to tak...

We all want things to be "easier" in business and to be able to free up more time, right?? And you can ABSOLUTELY do that with automations (and the right systems)...  BUT, is there a point when you've automated too much? Or - if you're over doing all the tasks you're having to do every day, where do you even start?? What's really the BEST way to go about setting up au...

Why do so many people hate on Facebook and email? Well, we don't know. And today, Tracy and I are talking about not only the importance of growing your email list and giving some tips that will help you with the 'But I don't know what to write in my emails' thoughts that always pop up. (Because you do, you're just making it WAY harder on yourself than it needs to be, trust...

I'm sure this doesn't come as a surprise but for today's coffee spill is breaking down the BS.  There is some WILD shit out there.  And there IS something I can guarantee you about it - it is NOT the magic bullet to build or grow your business.  No one has the secret or code for anything.  There's nothing magical about any of this that's going to make this massive differen...

The shift happened in January. I don't know how you wouldn't have felt it if you're online... 'Trolls' used to be (for the most part) someone who didn't like what you posted, said, was having a bad day, and decided instead of continuing to scroll past they'd leave their 'thoughts'. It still wasn't nice by any means but what we're seeing now is...

Today's episode is another review of a platform I love - ThriveCart!  If you are still using Stripe or Paypal links, e-transfer or Venmo to get payment... and chasing invoices every month - this is definitely an episode you don't want to miss!  Not only does ThriveCart provide checkouts and sales pages to get your payments straightened out and streamlined, it offers a ton of really great...

This one is by request and I also love that it was requested because I think it's really important to talk about.  I'm sure at some point or another you've heard of objection handling - whether you've been told 'how to do it...', been on a call or in the DMs with someone who 'handled your objection', or maybe you've heard the stories...  There's a...

If you are a parent and run a business, I feel like we hear often how amazing it is that we have the flexible schedule, can pick up and drop off our kids at school, have time for the appointments and don't have to ask anyone for time off to take them...  All this is true.  BUT - it's also hard.  And many times, this is the conversation people don't want to hear or have openly. Becau...

Imagine running your business with ADHD, kids, kids that also have ADHD, and a partner that has ADHD...  Maybe you can imagine it - because you could be in the same place we are.  I'm joined today by my friend Em to talk all about it! How our neurodivergent brains require different systems than the typical, meant for neurotypical brains that you often come across online (and in life - let&apo...

I have my friend Christy with me on the podcast today and we are discussing Autism, RFK, and the incredibly misinformed and dehumanizing rhetoric and statements that are being spread in the media currently, as well as some other really horrifying things that are happening... This is so important to make sure the RIGHT message gets out.  Autism DOES NOT destroy families.  Autistic people are NOT da...

There's one question that I get the most from clients and it's definitely not what you would expect.  It's nothing to do with strategy or systems or sales... It has to do with all the conditioning that has been ingrained in many of us. You'd think that having your own business where you get to call the shots and 'do what you want' would be easy - yet it's one of...

Today is all about data! It's something I'm obsessed with looking at and using to make better decisions for both myself in business and my clients.  Just like funnels, data can be as simple or complicated as you make it.  I'm going to go through some average data rates, which I think will give a lot of perspective when you look at your data, and things you can look at for content, l...

It's my birthday today and one year of podcasting!!!  I'm sharing the biggest lesson I've learned that relates to both life and business and it's something that has helped me achieve what I have in my life and continue to go after what I want.  I'm also talking about the goals I have for both personally and for my business for the next year.  I think it's an interesti...

Today is all about one of my favourite email platforms - ConvertKit, now Kit.  This was the platform I used for years before I switched to ShinePages and many of my clients now use as well. I'm going over why I love it (for the most part), one thing they really need to improve, and giving you the info you need to know to decide if ConvertKit would be a platform you'd want to check out fo...

This is the process that I ALWAYS go through with clients so they can not only hit their income goals but also make sure they are setting up their business to support their life first.  If you want time freedom and have a big income goal, this is how you can do it because pushing yourself to burnout is NOT the vibe or the only way.  I'd love to hear if this helped shift your thoughts on setti...

I have a bit of a different topic today for WTF Wednesday.  I wanted to talk about AI - ChatGPT, AI pictures, and what seems to be a newer 'trend' - which I hope is not actually a trend and goes away - coaching bots.  We're starting with the tame and more 'normal' side of this interesting topic and ending with the complete f*ckery, which, I hate to say is pretty in line wi...

This is the episode for you if just hearing the word 'funnel' makes you cringe...  I actually LOVE talking about funnels and helping people set them up! So often they are way overcomplicated and today I'm going to simplify it right down and make it make sense.  I'm talking about launch funnels vs evergreen funnels, how they save you a ton of time when you have them set up prope...

This is something that if I would have heard this maybe even a year ago, I would have rolled my eyes SO HARD.  Like yeah right. Get the f*ck out of here.  Sales aren't easy.  But here's the thing - when I really thought about it, and I've been thinking about a lot of different things in my business lately, they are and the truth is, the way I "make sales" has been easy.  I...

In a world where you feel like your choices are being limited, you don't know how to make an impact or what would make a difference - it's not about looking to change all the things at the top where we have no control.  It's looking at what's right in front of us and how we can come together and support each other because right now, they can't take that away.  And it'...

Today I'm spilling the coffee on one of my favourite platforms, ShinePages, and joining me is the founder, Robin Newberry!  We're diving into all the features ShinePages has to offer as an all-in-one website, the ease of use (which is HUGE compared to other platforms that I've worked on), affordability, and their amazing customer service. And while all that sounds great (because it...

I've been wanting to bring this conversation forward for a bit now so here we are.  Things have changed MASSIVELY online since 2020 and the boom when everyone and their grandma was getting on and starting a business.  Even since 2022 or 2023.  A LOT has changed.  I'm going to talk about a few things that impact the way people buy or decide to invest and decide WHO they are going to buy f...

There's two similar/related topics today for What in the World Wed (which is going up on Thursday... because life), one that I've touched on a bit before but I'm expanding on today and the second that a good friend asked me to talk about and give my thoughts on.  It's interesting because it shows the dichotomy in the online space of people who have been completely silent while...

This is so timely.  I received an email yesterday from someone, who shall remain unnamed, in the online space saying they had spent $2 MILLION dollars on ads... This same someone also posts a LOT about how "easy" it is to just pop up a reel and make $$$$$. (And now 'every single business owner should run ads'... NO, NO YOU SHOULD NOT.) Make that make sense.  So were going to di...

This probably sounds really weird... I don't have expectations on outcomes for anything in my business and it's probably one of the best things I've done mindset wise for myself (and probably results wise).  This is also a conversation I have with clients a lot that helps release so much of the pressure that we put on ourselves day to day.  There are two main ways I see expectation...