Umai Marketing

UMAI Social Circle

Business EN ↓ 55 episodes

Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

Be sure to visit the podcast's website and support the creator: umaimarketing.podbean.com

Author

Umai Marketing

Category

Business

Podcast website

umaimarketing.podbean.com

Latest episode

Apr 17, 2024

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Episodes

#5: Kettle & Fire Mukbang, Their Unique Approach to Increasing Average Order Value 07.10.2020

@kettleandfire bring the heat with a checkout system, indoctrination email series, and landing page loaded with special offers! You’re going to walk away from this episode hungry for Tom Yum Chicken Bone Broth and raring to edit your own sales pages for more 🤑.  And really, there’s no better way to celebrate the beginning of autumn than chatting upsell strategies over a cup of bone broth. 🍲 Don’...

#4: Shaking up the Market with Pasture-Raised Eggs and Cricket Protein 23.09.2020

Believe us when we say we’re eggstatic to share this week’s episode. 😬🥚  We chat with Jason Jones, Cofounder of Vital Farms - a company created with revitalized farming methods that prioritize animal welfare!  Not only that, he’s an advisor to entrepreneurs and CEO of Exo Protein (🦗). And, before you ask - yes, we’ve tried their Whole Roasted Crickets! And yes, they’re amazing!!  Don't forget t...

#3: Siete Foods Mukbang, How They Nurture a +300k Community of Engaged Followers 09.09.2020

Y’all are in for a literal treat this episode! It’s this duo’s first mukbang: chip and dip edition.  Alison and Karin taste test Siete Foods Spicy Blanco Cashew Queso with Grain Free Tortilla Chips (Sea Salt & Jalapeno). Then, break down the brand’s mission to better understand why their sizable Instagram following is soo engaged.  Don't forget to follow us on Instagram @umaimarketing!

#2: Creating a product that’s *actually* different with Natural Stacks​ 27.08.2020

Grab a snack  and settle in - 'cause your brain is about to get bio-hacked.  Today, Alison catches up with Roy Krebs (Co-Founder & CEO of Natural Stacks) to discuss his entrepreneurial “why” as well as the how behind creating standout supplements in an increasingly overcrowded market.  Spoiler alert: It has a whole lot to do with quality ingredients!  Don't forget to follow us on Instagram @umaima...

#1: Our Founder Story, How Karin & Alison Met 13.08.2020

Hey y’all! The day is finally here. Our Umai Social Circle podcast has launched with episode 1.  Alison and Karin sit down together to share their backstory. A series of jobs throughout their early twenties evolved into the food, bev, and wellness marketing agency that you know today.  Let’s just say some eggs were indeed cracked to make this omelet happen, but (in hindsight) we’re so glad it all...

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