Two in Twenty

With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer’ and a ‘marketing role model’.  In today’s episode Twink is joined in the virtual studio by nominee Alex Leay, Group Head Wholesale Marketing & Head of UK Marketing at HSBC Asset Management. Themes cov...

ETFs have been one of the most successful financial innovations in the past few decades and are heading for yet another record year. But what makes ETFs so successful and attractive to investors? Ready to provide the answers are Nic Basson, marketing strategist in ETFs, and Alex Olivares, head of EMEA campaign marketing at Invesco, who join Twink in the virtual studio to discuss the history and op...

Unsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to discuss this subject is Charlotte Moore, a freelance Communications Consultant and Jo Sharples, Partner and CIO at Aon. Themes covered in this podcast: ·  The UK pensions industry landscape and how defined ben...

Welcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at White Marble, who shares the findings from our latest in-depth investor research.  Accompanying Benjie and Twink is Ross Duncton, Head of Marketing & Direct at BMO Global Asset Management (EMEA), who shar...

Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind.  Best practices for creating content and social engagement is therefore the topic of today’s episode where Twink is joined b...

The FCA Assessment of Value reports came into effect in September 2019 due to a lack of transparency in the financial industry. The reports were introduced to prompt asset managers to assess the value of each fund and take corrective action if it does not offer good value. However, the ambiguity and lack of understanding of what is involved in these reports has brought with it concerns from across...

Giving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill.   In today’s episode Twink explores how to make presentations impactful and deliver cut through for your audience as she is joined by the experienced Dylan Emery, Editorial Director at Last W...

  A learning mindset is crucial for a digital focused world. In the past 18 months all industries have undergone a digital evolution with work processes and culture being transformed. In this moment, having the drive and ambition to be consistently learning can be a business’ differentiator, while those that are unable to learn and adapt are the ones who are left in the dark.   In today’s episode...

The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and the industry is extremely relationship driven, making patience a key contributing factor to the success of asset managers in this region.   In today’s episode Twink looks to unravel the fundamentals of the investment industry in the Middle East as she is joined by two industry exper...

Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies now pushing seemingly endless quantities of content out online. If the pandemic has reaffirmed anything over the last 12 months it is that quality matters more than quantity. The businesses that thrived in the pandemic are the ones that got...

Ahead of International Women’s day on Monday 8 March, we thought it would be a great opportunity to share with you this enlightening podcast on women in leadership roles.  In this episode, Twink is joined in the virtual studio by Jayne Fieldhouse, Non-Executive Director at BlueBay Asset Management and Karen Brade, Director at HeiQ.  Themes covered include: 1.       A reflection on careers from pas...

2020 is the year that will stay in our minds forever. The year that impacted us all in completely different ways and that transformed all areas of industry, including marketing. Although predicting the future is difficult, 2021 holds more promise thanks to the roll out of vaccines, but for those of us in this industry one question still remains: what will the marketing landscape look like in 2021?...

In a world where clients are faced with an array of content and choice, the businesses that survive in 2021 will be the ones that find new ways to engage and connect with audiences. In this week’s episode Twink is joined by Lori Stahl, Strategic Brand Storyteller and Heidi Bryant, Author and Marketing Director at CRU to discuss the art of storytelling in marketing. An often overlooked idea in trad...

The COVID-19 pandemic has affected companies all across the globe and created a peculiar workforce environment where employees can no longer have in person conversations with their colleagues or clients. This has forced business leaders to develop new workplace operations to stay close to clients and continue to motivate employees.   In today’s episode Twink is joined in the virtual studio by Mari...

Welcome to part two of our podcast series: Building an ESG Business & Brand.  In part two, Twink is re-joined by Benjie Elston, Product Director at White Marble Marketing and Carlo Fassinotti, Head of Advisory Marketing at Nordea Asset Management to take a deeper dive into the fundamentals of ESG. Themes covered in part two: -          Dealing with trust issues and greenwashing -          Bala...

Although ESG investing isn’t new, the COVID-19 pandemic has highlighted the importance of maintaining investment exposure to companies that pursue sustainable goals. Now more than ever, ESG is something investors can no longer afford to ignore.  In light of the ever-growing prominence of ESG, we have produced a two episode series on building an ESG business and brand that saw Twink joined by Carlo...

In essence, sales and marketing are both working towards the same goal, however, how they have traditionally done this has differed greatly. Marketers have focused on analysis and process, whereas sellers have focused on relationships and results. Fast forward to recent years to find sales and marketing teams are now starting to work together with greater cohesion. Understanding the benefits that...

Although the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets, compared to Europe at 33 per cent, in recent years the Asian asset management industry has gained rapid momentum, outpacing growth anywhere else in the world.  The Asian asset management industry is very unique. There is no common regulatory framework, culture and language significantly di...

The US asset management industry is the largest in the world with assets under management totalling over $50 trillion, double the size of Europe’s assets of between $26 - $30 trillion. With products so similar but audiences so different, each market requires a different approach and strategy. In this week’s episode Twink is joined by Cynthia Holahan, Marketing Director of North America at Ninety O...

Understanding your target market is crucial for marketing success, yet, so many companies fail to take their clients’ needs into consideration when they plan marketing activities, and focus on their product. An effective segmentation process should always start with the customer, identifying their needs and building a product or service that satisfies these.  As segmentation becomes an increasingl...

Thought leadership is an essential part of any content strategy, providing key insights and the ability to motivate and inspire team members. However, there’s an argument that thought leadership’s identity has changed over time, along with business’ growing ability to promoting content through digital formats.  So, what role does thought leadership play in today’s marketing mix? In this episode, T...

The eventing industry – worth over $1tn globally – is at the sharp end of the disruption caused by the coronavirus. Corporate events, conferences and trade exhibitions have been cancelled due to the impact of social distancing and working from home. Once this crisis has been overcome, will the delivery of events ‘return back to normal’ or remain in a digital proposition? In this week’s episode, Tw...

COVID-19 has pushed marketing to the forefront in many businesses as the full client experience is now being delivered digitally. Sales and marketing teams are working together more closely than before and investment officers now seek out their marketing departments’ help to develop online client engagement strategies. Does this present an opportunity for marketers to build relationships and stren...

In our remote working world, marketing teams are finding themselves incredibly busy - some are thinking about recruiting, while many other companies are struggling. There seems to be a real polarisation to how marketing teams are faring through this period. In today’s podcast we address this issue, as Twink talks to Charlie Walters, Director of CW Learning Ltd and Ruth Johnson, Director at INK HR....

Remote working has rapidly swept across the UK due to social distancing. Many of us may start to experience unanticipated mental health consequences from mandated remote work. As this leads to elevated levels of stress and anxiety, it is imperative that employers recognise the importance of workplace mental health. In this week’s episode Twink welcomes back Janice Benning, Founder and Director of...