Two Babies and a Business

Christina and Peter do a deep dive into marketing goals and give marketing managers and business owners 3 high-level marketing objectives to focus on as they build out marketing goals that will drive towards positive brand reputation and increased lead generation.

Did you know the word persona is actually derived from Latin, where it originally referred to a theatrical mask? Peter and Christina get excited about persona development in this episode and challenge marketing managers and business owners not to blow by this important step of their marketing strategy.

Your business' strengths, weaknesses, opportunities, and threats really are important to understand as you approach your marketing strategy. Analyzing your competitors and taking a close look and your differentiators mean you can build a marketing strategy that stands out.

Christina and Peter have worked with both types of clients - those that articulate business goals and share that vision with their teams and those that don't. Your marketing plan needs to be closely tied to your business plan.

Peter and Christina share stories from clients who have seen success when they slow down and start with a strategy - and they reflect on clients who were too tactic centric and ended up wasting valuable marketing dollars. Learn why starting with a marketing strategy is the key to driving better and more leads for your business'.

Peter and Christina explain why learning to disqualify leads may be the next key to growth for CIPR Communications. As they finish off the first series of podcasts they also tease what it in store for listeners over the coming months.

Running a marketing and communications agency has challenges and having leaders with complementary personalities at the helm helps to keep the organization focused - and helps ensure clients are growing right alongside CIPR Communications. Learn how Christina and Peter cover the air and the ground in all they do.

Christina is work. Her organization, her energy, and her ability to hit go on the right tactics at the right time set her a part as an expert in communications and marketing.

Peter is people. His drive, his vision, and his ability to make the right connections at the right time set him a part as an expert in the communications and marketing field.

Kids, clients, business, marriage… it is all a balancing act. Business owners will relate to the fact that finding a balance is hard but there are some advantages that can't be ignored when running a marketing agency.

A married couple running a business together needs a third party. Someone to play defence but someone unafraid to challenge and keep everyone accountable. A business coach allowed CIPR's leaders to step back, step up, and become better marketing agency partners.

The true test of a growing business is expanding the team. In a marketing agency that is moving fast, the right skill set is important - but the personality fit is essential. Learn how CIPR took time to really understand needs before trying to find the right fit - and what happened when they didn't.

Asana is truly the CIPR 'bible' when it comes to everyday work, operations, and progress reports. But getting there was an evolution - from sticky notes to spreadsheets, to true organization that brought CIPR to the next level.

Joining the WSI Network gave us the edge we needed. Many people asked why we made the lead from communications consultants to marketing and communications agency - in this episode we tell you about our transformation!

When you build a marketing agency one thing is consistent - you deal with a lot of personalities. Grounding our on-boarding, our staff team building, and our relationship in uncovering what makes people tick has helped us be better business owners and people.

Even before they were running a marketing business Christina and Peter were creating content. There is something about finding a companion that is the spice to your nice that makes telling a story easy!

Learn, build, care - and move forward. It's what Christina and Peter do. So, we started a podcast! As marketing agency owners it only felt right to get raw and real. In this episode, Christina and Peter explain why this is their new interesting content strategy.