Two Babies and a Business

Polling, focus groups, and conversations will help you understand if the assumptions you've made about tourism and the support for tourism in your community are accurate. Don't be afraid to go broad and don't be afraid to ask the hard questions - all of these will help you in your marketing and communications around support for tourism in your community.

CIPR works with tourism marketing organizations on building support for the tourism industry in their specific community. Peter and Christina open up the new series with an introduction to how these types of campaigns were born and how they apply in different regions.

Vassy has watched media changed - and is giving Christina and Peter an inside look at how her show pulls together the guest line-up every day. Power and Politics is a national news program in Canada and Vassy has transformed political reporting. She talks about her journalism history, her next chapter in life, and all the changes that have kept her on her toes the last year. Plus she gives excelle...

Christina and Peter catch up with Danielle Smith, former journalist and now President of the Alberta Enterprise Group. She shares her insights on why the media has so drastically changed in the last year and she gives business owners great advice for how to share their message.

Christina and Peter wrap up the public relations series by covering off two major components of how your public relations strategy and tactics can add marketing juice to your SEO programs, your content marketing initiatives, and your overarching marketing and communications goals.

Often individuals believe public relations is all about getting media - but it really is about identifying the groups you want to speak with and create positive brand awareness with. Who are your publics? Are they external or internal? And how are you utilizing communications and marketing tactics to reach them?

Christina and Peter review why media training is so important - and why even if you think you don't need it you do. They review CIPR's approach to media training and why their approach adds so much value to your entire communications and marketing team. #CIPRdifference #yyc #communications #marketing #podcast #podcastepisode #newepisode #podcastcommunity #twobabiesandabusiness #TBAAB #agency #agen...

Christina and Peter dive into public relations goals. Your press release or your press release strategy should have a goal and the action you take, the media you pitch, and your communications approach should align with the goal in order to have the best possible result. No goal is wrong - but understanding the goal upfront means better results for your public relations investment.

Managing expectations is about understanding goals. Peter and Christina explain why 'getting coverage' is not as always easy as it looks and allowing yourself as a communications manager to step back and assess the long-term strategy, as well as your readiness to engage, is critical. Doing this allows you to manage expectations - but also get better results for your business.

Christina and Peter reflect on the importance of a multi-channel approach for directly and indirectly reaching your target audience. They have examples from past careers that showcase how marketing and communications have evolved in a big way - from siloed to collaborative.

Could the job of a journalist really be one that is no longer? Jason shares his story and provides excellent insight into just how much journalism has changed. Christina and Peter quiz him on the changing role of a journalist and how today's journalists are true 'jack's of all communications trades'. Jason shares how the media is continuing to evolve in his hometown of Kamloops and how his days as...

Sometimes you have the right news at the wrong time - sometimes you have the wrong news at the right time - and sometimes you get lucky and have the right news at the right time. Christina and Peter help public relations and communications professionals navigate what type of media should be used to get your story out no matter what time and what the topic.

A journalist's perspective is essential when talking about public relations. Mario has had a variety of beats and now plays a key role creating meaningful content for YYC Business. Mario shares his pet peeves, his inside viewpoint of the changes to media over the years, and why paid media shouldn't be scary.

Christina and Peter demystify the different types of media - owned, paid, and earned. Each has its own unique benefits and challenges. Hear about examples from clients as well as practical, innovative, and modern ways to deal with all three to ensure a high ROI for your message and your company.

Peter and Christina have a lot to say about public relations strategy - gone are the days of one-off efforts. Your PR plan needs to think through your goals and how you are going to educate and empower your community to take the action that you need - whether that is supporting a cause or supporting you. This episode walks you through building a PR plan through examples the CIPR team has employed...

Public relations isn't just about a press release or media coverage. In 2021 public relations has evolved - Christina and Peter chat about the importance of relationship building, being a great neighbour and reaching out to all your stakeholders. It's about building ambassadors that aren't afraid to tell your brand story.

After over three years of working together, Alberta Ballet School and CIPR Communications have built a strong relationship that was built on a foundation of trust. The relationship has evolved as the School has. Leah, Marketing Director, at the School talks about her journey with CIPR and her in-house staff person and how her 'village' works together daily to help her focus on director-level tasks...

Christina and Peter reflect on the themes that stood out most for them in this series. No matter if you are hiring marketing staff, a marketing agency, or (the preferred) blend of both maturity, communications, process, and trust are key elements that will keep the relationships thriving and your business growing.

When your business is ready for growth an agency can ensure your staff stay focused on daily operations and that agency can bring exciting and innovative marketing approaches to the table that haven't been explored. Christina and Peter reflect on successful client relationships that have been upfront and honest with the agency about growth plans and staffing needs. These conversations help the age...

Peter and Christina remind business owners and marketing directors and managers that your marketing team is not a 'set and forget' scenario. You should be checking in with your marketing teammates quarterly and asking 3 specific questions - and you should be prioritizing meeting with your agency to review time spent, deliverables, new actions, opportunities, and reports as often as monthly or as l...

Christina and Peter think about past and current client relationships and share what has worked about coming together to collaborate on marketing and communications. They have a few golden rules for you to apply as you think about hiring the right marketing agency.

The staff-agency relationship can be one that allows a staff person to truly flourish. Your team needs to know you've bought into the plan and they have the ability to execute it to their greatest ability. Make sure you have enough expertise and experience for your marketing team alongside that experience.

Christina and Peter focus on the maturity of business owners and marketing managers when tackling this topic. Maturity isn't about size or revenue - it is about process, attitude, and goals. Your agency is an extension of your team - when you trust them they help your business grow and your team look good.

Christina and Peter remind listeners about the costs you may not be thinking about when it comes to hiring your next marketing agency or marketing team members. Most agencies can ensure you get discounted rates on tools and have tools on hand to help you be innovative in your marketing approach - costs you would need to cover internally without using an agency.

Christina and Peter share their job description building techniques and remind business owners and marketing managers how to build great job descriptions for open marketing positions on their team. Remember - prioritize cultural fits, clearly define the roles they will play, and don't be afraid to ask for 'bonus' skillsets. 🎧 Listen now with the link in our bio!