TRXL

Kate Grimes and Christopher Parsons join the podcast to talk about how firms can align AI with their values, evolve knowledge platforms responsibly, and balance technology with culture. We cover the realities of building value-based tech stacks, structuring data for reliability, measuring ROI, and protecting collaboration as AI adoption accelerates. To learn more about Kate Grimes and Christopher...

Craig Barbieri joins the podcast to talk about his experience of hard-won lessons from the trenches. We get practical about what actually moves the needle in firms: training culture vs. one-off sessions, reality capture as “cheap insurance,” ACC-era coordination, and taming tool sprawl with strategy. We also dig into framing ROI so leaders and teams align, where AI is quietly helping today (think...

Rachelle Ray joins the podcast to talk about how AEC marketing and BD teams are really using AI today: what’s working, what’s not, and where things are headed. While proposals are a recurring thread, the broader focus is on how AI can clear space for strategy and creativity by reducing manual, repetitive work. Rachelle brings insights from OpenAsset’s customer feedback from both survey data and re...

Robert Otani and Alexandra Pollock join the podcast to talk about how they’re rethinking Thornton Tomasetti’s engineering practice by making technology the foundation rather than an add-on. They share practical lessons on bringing computation into practice at scale, adopting product thinking inside a services business, measuring the ROI of innovation, and eliminating redundancy so teams can focus...

Dave Gilmore joins the podcast to talk about the urgent need for firms to proactively disrupt themselves before they’re disrupted by external forces, and why transformation is first and foremost a leadership challenge, not a technology one. Dave shares insights on the limits of the production mindset, the dangers of outsourcing strategic thinking, and the critical role that psychological safety, e...

Peter Markos joins the podcast to talk about rethinking the traditional business model of architecture by developing products instead of relying solely on client-based services. The conversation covers Peter’s journey from winning Airbnb’s OMG! Fund to creating a prefabricated, scalable cabin business, the role of investors and partnerships, the realities of risk and operations, and how timeless d...

Katie Robinson and Christopher Parsons join the podcast to talk about how LS3P’s knowledge management program evolved from a marketing necessity into a strategic advantage. We discuss the origins of their Data Manager program, how they’ve integrated firm-wide data into their intranet platform “Frank,” and why they’ve embraced AI-powered search to democratize access to knowledge. A highlight of the...

Phil Putnam joins the podcast to talk about what it really takes to lead in today’s workplace. We explore his “Give to Get” leadership framework, the staggering cost of employee turnover, and why loyalty no longer means what it used to. From generational shifts in motivation to the myth of paycheck-based performance, Phil shares practical strategies for building teams that thrive—starting with und...

Nathan Miller joins the podcast to talk about why most digital transformations in AEC fail, and what to do about it. In this milestone 200th episode, we discuss the high cost of misalignment between strategy, culture, and operations, the dangers of tool chasing without purpose, and the critical role of authenticity in building sustainable, tech-enabled practices. Nate also shares his “smarts, heal...

Amy Bunszel joins the podcast to talk about the future of Autodesk’s architectural tools. From AI-driven productivity features to contextual design with Forma, Amy shares how Autodesk is reimagining workflows, connecting data across the cloud, and helping architects spend less time “doing the dishes” and more time designing. To learn more about Amy Bunszel, see the full show notes with links at ht...

Corey Squire and Christopher Parsons join the podcast to talk about how knowledge platforms, culture shifts, and intentional frameworks can turn individual expertise into firm-wide intelligence. We explore the role of intranets, AI, onboarding, and the AIA’s Framework for Design Excellence—all aimed at embedding sustainability into everyday practice. To learn more about Corey Squire and Christophe...

Phil Read and Harlan Brumm join the podcast to talk about the often-overlooked transition from technical expert to team leader, and how the AEC Acoustics Leadership Retreat was designed to support this journey. We explore the power of shared experience, vulnerability, and creating space for meaningful personal and professional growth in an industry that rarely provides resources for this critical...

Joseph Lucido joins the podcast to talk about the evolving role of community colleges in architectural education, emphasizing the need for equitable pathways, integration of technology, and preparing students for diverse career opportunities in architecture while addressing industry challenges and cultural shifts. To learn more about Joseph Lucido, see the full show notes with links at https://trx...

Jesper Wallgren joins the podcast to talk about his journey from running a design studio in Sweden to building a focused software platform for multifamily residential planning called Finch. We explore the lessons learned from trying to do too much, the power of narrowing scope, how Finch integrates with tools like Rhino and Revit, and why letting architects break the rules is a feature—not a bug....

Ellen Bensky and Christopher Parsons join the podcast to talk about how Turner Fleischer built a digital twin of their practice. We get into what it means to intentionally work on the firm—not just in it—and how Turner Fleischer has operationalized innovation inside a service-based business. Ellen shares how the firm protects time for internal research, why curiosity and empowerment are foundation...

Darren Brooker joins the podcast to talk about how storytelling and visual communication, when used together, can transform the way ideas are received and acted upon. We discuss how architectural concepts are often misunderstood not because they’re bad ideas, but because they’re not communicated in a way that sticks. Darren explains why the key to influence lies in empathy, emotional engagement, a...

Patrick Chopson and Eric Cesal join the podcast to talk about what an architecture practice could look like if it were designed around AI from day one. We discuss the limits of traditional workflows, how education is falling behind the pace of innovation, and why small, agile teams may be better positioned to lead the industry forward. This conversation goes beyond theory into the real-world appli...

Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individua...

Christopher Parsons joins the podcast to talk about about the evolution of knowledge management (KM) in the AEC industry—from KM 1.0 (knowledge capture) to KM 2.0 (knowledge sharing), to KM 3.0 (knowledge in the flow of work). We explore how AI is catalyzing a shift toward real-time, firm-wide knowledge operations, and why success in this new era isn’t just about better tools—it’s about cultural,...

Milos Temerinski joins the podcast to talk about his massively popular YouTube channel Balkan Architect, his journey from architecture student to full-time content creator, and how YouTube became a global classroom for Revit and other architectural software. We also talk about the power of self-directed learning, the realities of working with complex BIM tools, and why video is quickly becoming th...

Gavin Crump joins the podcast to talk about his personal and professional evolution from an introverted graduate architect who stumbled through his first Revit test to becoming one of the most visible and trusted voices in AEC technology. We talk about programming as a creative outlet, the surprisingly emotional experience of automating his first workflow, and what it takes to build a public brand...

Rob Asher and James Blackwood join the podcast to talk about the real-world complexity of designing and delivering projects—and how their work at Giraffe is bridging the gaps between technology, governance, culture, commercial intent, and design. We explore the limits of traditional tools and approach, the pitfalls of over-simplified models, and why real integration requires more than just good ge...

Clifton Harness joins the podcast to talk about the future of architectural technology, the challenges of competing with established software giants, and the importance of staying true to a focused vision. Clifton shares insights about TestFit's journey, the role of AI in architecture, and why attempting to compete directly with Revit might be missing the bigger opportunity. We also explore the hu...

Robert Yuen joins the podcast to talk about data integrity, the evolving business of architecture, and why “radical transparency” is something the AEC industry must adopt and incorporate. In this conversation, we examine the problems with traditional industry benchmarking, the risks of making decisions based on flawed data, and how Monograph’s new Benchmark Report is reshaping how firms understand...

Stephan Sieber and Bill Allen join the podcast to talk about how and why Chaos and EvolveLba have combined forces, and we talk about tools from AI rendering with Veras to innovative tools like Glyph and Envision, change in the industry, complacency, disruption, and more. To learn more about Stephan Sieber and Bill Allen, see the full show notes with links at https://trxl.co/184 To get more great c...