Truth Behind Travel Podcast

Founder Oriol Pamies shares the mission and the strategies behind the global success of Queer Destinations , leading LGBTQ+ tourism company that provides consulting and marketing strategies to destinations and tourism companies around the world on the LGBTQ+ travel segment. Oriol Pamies speaks to host Dolores Semeraro about  how to  actively promote your tourism and travel business across the LGBT...

Vice Chair of Wellness Tourism Initiative on Wellness Tourism Destination at The Global Wellness Institute Lindsay Madden-Nadeau shares how a Tourism Destination can truly embraces its wellness potentials. On this episode, Lindsay speaks to podcast host Dolores Semeraro about the research work done through the Wellness Tourism Initiative and the key findings that are showcasing aligning factors ac...

Special Episode in Italian Language:  Il Metaverso e l' Industria del Turismo.  This is a twin episode of Truth Behind Travel Episode No. 60.  Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.  Dolores actively works in the tourism and travel conference space as a keynote speaker and mo...

The Metaverse for the tourism industry.  During this episode we are going to learn how does The Experience of the Metaverse look like, What is the The Technology we need to access the Metaverse, how Communication in the Metaverse will unfold and how we ensure Accessibility for the Metaverse so that our clients can find us.  Beyond the proxies are real opportunities for the tourism and travel opera...

IGLTA International Gay and Lesbian Travel Association Chairman Of The Board Of Directors  Felipe Cardenas speaks about the challenges and opportunities for the tourism industry when tapping into the LGBTQ+ clientele to build a safe and inclusive travel experience for all.  Across the tourism industry today we often speak about embracing a more inclusive and diverse approach and mindset. But what...

Podcast host Dolores Semeraro explores 3 additional areas across the more commonly known '4 travel decision phases', which are having an incredible impact on the outcome of that travel decision.  The SEARCH Phase The ASSURANCE Phase The VALIDATION Phase Season 3 Episode 59 SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast About Dolores Semeraro Dolores Se...

Podcast host Dolores Semeraro interviews Charitable Travel Founder Melissa Tilling on the secret formula behind the success of her innovative business model. Charitable Travel is an innovative social enterprise travel company that combines charitable giving with great value, choice and quality holidays, flights, hotels and cruises to worldwide destinations. #Travelforgood As a not-for-private-prof...

Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan . Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests’ instead of tourists – they rebranded the destination, a rebranding with a dual purpose , of which we are going to explain mor...

Host Dolores Semeraro discusses what are the costs and impact of sustainable travel choices today for both travellers and tourism industry operators today. Welcome to Episode 56 of Truth Behind Travel Podcast! On this episode: - Sustainability Overwhelm - Powering up Sustainability choices of our desired customers - Who spends more on Sustainable Holidays - How Personality-based strategies are the...

Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race. Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel...

Travel writer and blogger Chloe Dickenson opens up about being a travel writer these days, the content formats and where is travel writing heading in the future.  Particularly for one aspect, which affects all of our customer in this industry– whether they travel or not – that is the world of travel writing.  Yes, because whether they are actually traveling or not, reading about destinations, hote...

Chairman of Jetwing Hotels & Resorts Sri Lanka, Mr Hiran Coray, opens up about what tourism on the island looks like after the recent SriLankan Civil Protests led to a major government change in leadership and administration. Hiran shares: - False Perception of the Destination - Safety and Availability of Supplies on the Island - What you can expect as tourist if you travel to Sri Lanka today...

VP – Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all’ before, during, and after the travel experience with research-based insights.  In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable exper...

Jana Bader, the General Manager of The Bench in Saudi Arabia talks about the changes in business travel, technologies to invest in, the Metaverse, and what business culture is all about in Saudi Arabia. The Bench is an organization that focuses on creating digital and real-time platforms bringing together global and regional Hospitality, Real Estate, Aviation, and Sustainability investment communi...

Bilal Kabbani, Head of Industry at Google discusses the current travel scenario: what are the main changes in travelers' digital behavior, what technologies have been widely implemented to optimize the use of data, and who jumpstarted the process.  Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE About Dolores Semeraro Hello! I am a Hospitality and Tourism Communication Expert an...

How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines? This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across the...

Aerophobia - or Fear of Flying - prevents tens of thousands of people from getting on a plane every day. Not only that, it stops people from pursuing their dream vacation, visiting their bucket-list destination, or flying to a meeting that could change the course of their careers. In one word, THE IMPACT of Fear of Flying goes way beyond getting on the plane. In this episode, Captain Alon Pereg ex...

How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning?  In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares: How is wellness different today What can hotel managers and...

What's the gap between hospitality operations and hospitality design. How does one help the other?  If you are a hotelier or a hotel owner planning a renovation, or if you have in the middle of one, stay with me on today’s episode because my podcast guest is going to share with you: what does the perfect designer brief need to include so that you can prepare the right information ahead of you...

Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers. During this episode we discuss how Hotel Content Marketing done well can: - adapt to what your audience wants to read and watch online,  - grow your followership organically  - turn your team into an evergreen content-making m...

Taking the time to observe 'Who is Your ACTUAL Customer?' in the tourism industry today can potentially save you from making the wrong marketing budget assumptions next year.   What if, in the tourism industry, the "Ideal Customer" has become a sort of a myth in a post-covid world?  - your most desired hotel guest has changed  - your returning travel agency client is booking el...

Travel uncertainty is spreading. What can we do to make sure we don’t lose travelers' trust? A new variant and a chain reaction of flights cancellations and borders closing at the eve of the peak season, this wasn’t welcomed at all.  So when travel restrictions kick in so fast that our clients – whether they are boarding a flight or check-in in their hotel have zero time to move to plan B – t...

Welcome to Season 2! Getting Ahead of Travel Trends is crucial as tourism restarts and we work on our tourism marketing strategies for 2022. This is the first episode of Season 2 of Truth Behind Travel - a weekly show hosted by Dolores Semeraro dedicated to hospitality and tourism industry professionals who want to restart the tourism and travel industry with travellers-centric tools and strategie...

Nomadic Resorts CEO & Founder Louis Thompson discusses the perks and the challenges of re-wilding hospitality today. Nomadic Resorts is a design company specialized in Masterplanning, Architectural Design, Landscape Design and Interior Design which uses a holistic approach to create sustainable projects that reflect a true sense of place and fit organically into their natural surroundings. &qu...

NEWS!!! Truth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”. About this episode: Vice President of Sustainability for Six Senses Hotels & Resorts Jeff Smith shares how sustainability can be at the core of the travel industry and what's at stake if we don't. During this e...