True to Form

What could change in your career if you stopped worrying about what everyone else thinks? Audrey Neff welcomes Limor Weinberg for a candid conversation about building a personal brand, finding your niche, and having the courage to bet on yourself. From growing a loyal following to launching her Lip Recipes Tour, Limor shares the hard lessons and leaps of faith that shaped her career in medical aes...

If your practice can't run without you, what have you really built? Audrey Neff sits down with Sydney Sullivan, founder of Muse Med Spa in Austin, Texas, to explore how to move from being the person who does everything to the leader who empowers others to succeed. With more than 23 years in medical aesthetics, Sydney shares hard-earned lessons on hiring, retaining great people, promoting from with...

How do you build a team that cares as much as you do? Audrey Neff sits down with Rana Kennelly, MSN, AGNP-C, CANS, founder of The Confidence Bar and The Confidence Lab, for a candid conversation about the people and values behind a successful practice. From her beginnings in New Zealand to building her business in Chicago, Rana shares lessons on hiring good humans, creating a culture where people...

A packed schedule doesn't always mean a profitable practice. Ashley James, founder of DermAesthetic Consulting, joins Audrey Neff to unpack where med spas leave money on the table — and how to change it. Drawing on 25 years in aesthetics and building and selling multiple practices, Ashley shares actionable strategies for better consultations, navigating price objections, and building patient relat...

Audrey Neff sits down with branding strategist, speaker, and author, Leslie Tracey , founder of Diamond Hands Media, to unpack one of the most overlooked drivers of business success: intentional leadership. Together, they explore why your brand is about so much more than a logo or website. It starts with who you are as a leader, the culture you create, the standards you uphold, and the experience...

Audrey Neff sits down with Jordan White, founder of Urban Medical, for an honest conversation about one of the biggest forces reshaping medical aesthetics today: private equity. Jordan shares why he explored traditional private equity opportunities before ultimately choosing a different path, offering a candid perspective on the potential pitfalls of PE, what he wishes he knew before entering plat...

In a market where medical aesthetics has become increasingly crowded and commoditized, many practices are unknowingly competing in a race to the bottom. In this episode, Audrey Neff sits down with global branding strategist and luxury business expert Adam Haroun to explore why premium positioning may be one of the most overlooked growth strategies in aesthetics today. Together, they unpack the dan...

Audrey Neff sits down with CPA and founder of Keep What You Earn, Shannon Weinstein, for a candid conversation on the financial realities behind running a successful med spa. From cash flow and profitability to retail strategy, expansion, and exit readiness, Shannon breaks down the numbers every owner should actually be paying attention to. Together, they unpack why being "booked and busy" doesn't...

Audrey Neff sits down with Bonnie Benedetto, co-founder of Bella Body Medical Spa and founder of The Med Spa Summit, for a powerful conversation on entrepreneurship, leadership, and what it really takes to build a next-level med spa business. From her unconventional path to med spa ownership, Bonnie shares the behind-the-scenes decisions, mindset shifts, and leadership principles that fueled her g...

Private equity is one of the most talked-about topics in aesthetics — but also one of the least understood. In this episode, Audrey Neff sits down with  Tyler Weinberg , CEO of Aviva Aesthetics, to pull back the curtain on PE in the med spa space — from deal structures, valuations, and strategies to optimize EBITDA. They unpack the key drivers of enterprise value, the most common misconceptions ow...

Host Audrey Neff sits down with renowned facial plastic surgeon, Dr. Kay Durairaj, for a candid conversation on where aesthetics is headed — and what practitioners need to understand right now. Dr. Kay shares her journey from reconstructive surgery into aesthetics, how longevity medicine is beginning to intersect with cosmetic care, and what's driving growing interest in regenerative treatments an...

What does it really take to build a high-performing team in aesthetics and why is culture your greatest growth lever? Audrey Neff sits down with Kim Burke, APN, FNP-C, founder and CEO of Kiss Aesthetics, for an honest, energizing conversation about leadership, hiring, and scaling without burning out your people (or yourself). Kim shares her journey from a flexible yet unfulfilling career to becomi...

Audrey Neff moderates a powerful M&A roundtable with industry leaders Annie Hockey, Ben Hernandez, Carlos Arce, Esq., Mark Estes, MD, and Tyler Weinberg, unpacking what med spa owners need to know about growth, valuation, private equity, and consolidation heading into 2026. From building a sellable business and navigating legal considerations to understanding market trends, GLP-1 impacts, EBITDA m...

Audrey Neff sits down with Rick O'Neill , distinguished digital expert known for transforming the landscape of medical aesthetics marketing and working with practices across the globe. Packed with both humor and radical transparency, Audrey and Rick delve into the intricate world of digital strategies, emphasizing the importance of building a strong, omnichannel marketing foundation. They explore...

In this special crossover episode from the Healthcare Disrupters Series, Audrey Neff is invited on the show as the first female disrupters guest. Her and  Jeff Cohen — founder of the American IV Association , the American Peptide Association , and the Florida Healthcare Law Firm — explore the evolution of medical aesthetics and wellness. From her own personal career journey over the last decade to...

Host Audrey Neff welcomes Jessica Christy, PA-C, founder of Beauty Culture Med Spa and Cultured Wellness, for an eye-opening discussion on building a brand rooted in purpose. The two explore the art of developing high-performing teams and leading through core values — while also addressing some of the industry's most talked-about topics, including PDGF, Plated exosome products, and the expanding r...

Audrey Neff sits down with Dr. Leslie Apgar — national trainer & speaker, owner of PuraVida Med Spa and co-founder of Aviva Aesthetics — for a powerful conversation on the changing face of modern medicine and the evolving M&A landscape. Dr. Apgar shares her expertise on blending functional medicine seamlessly into aesthetics, along with the entrepreneurial lessons that have fueled her success alon...

Audrey Neff sits down with Alexis Bowhay, PA-C, to explore her unique transition from cardiology PA to a standout figure in aesthetic medicine. Together, they dive into the real-life challenges and triumphs of breaking into the aesthetics industry, including the importance of mentorship in what can often feel like a lonely path. Audrey and Alexis discuss why fostering community over competition is...

Host Audrey Neff sits down with Amanda Baldwin of Designs for Health—a recognized leader in the functional medicine and nutraceutical space. Together, they explore the powerful intersection of aesthetics and wellness, uncovering how practices can unlock new levels of treatment outcomes and business growth by integrating nutritional supplements. Audrey and Amanda dive into key strategies for 2025,...

Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field...

Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging "beauty influencers" and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Insta...

Join Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of tracking key performance indicators (KPIs), dealing with toxic employees/injectors, retaining top talent, and...

Join Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout brand identity. This episode goes beyond the basics—exploring expert pricing and consultation techniques...

Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world's leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenge...

Audrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of finding your authentic voice on social media. Tune in to hear their expert pearls for leveraging Instag...