Trigger Strategy is now Tentacles

Spoiler alert: when I shipped an idea in an hour it did not meet the pivot triggers I'd set for the probe. That was one of a whole array of probes we've been putting out into the world here at Trigger Strategy Group. The general sense we've been picking up is that we haven't nailed our positioning yet. That's normal for a business in the early days like ours, but figuring this stuff out is emotion...

Corissa recently re-learned to drive and noticed links between the stresses on the road and the stresses in the office. So we talked it through. We touch on the difference between complicated and complex, and between uncertainty and risk. When do you follow the rules in the highway code, and when do you muddle through and figure it out on the way? Trigger Strategy Podcast has evolved into Tentacle...

Short little punchy one today: we bumped into one of our dad friends, who told us a lovely story about a parenting moment that was also a great example of emergent strategy and exaptation (radical repurposing). Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach . You can find all our latest episodes here: https://shows.acast.com/tentacles ... and more inf...

Tom has a challenge: to convince Corissa that something called "Opportunity Method Format" is actually interesting and useful. We talk about examples like printing flyers to publicise dance classes and building MVPs in digital product companies. Tom reckons using these layers can help you make your experiments more effective for learning what you need to learn faster. Does Corissa agree? You'll ha...

Of course it makes sense to build only exactly what customers will value – the Minimum Viable Product. Unfortunately, it's not quite that simple in practice, and chasing the MVP dragon leads many a team into a life-sucking vicious cycle. There are a bunch of common conditions that lead teams into the MVP Death Spiral, from narratives about how product works to the very concept of features. If you'...

HALF WAY TO DO 100 THING! One night, Corissa messaged Tom: "It’s often unhelpful to get trapped in simple stories, but how do you know when to trust your gut? Our instincts aren’t always wrong. And pushed too far, obsessing over telling lots of different stories (overthinking??) could also become a trap in its own right?" Today, we tell some stories, and we talk about how to get untrapped. Overthi...

In SWOT analysis, you list your Strengths, Weaknesses, Opportunities and Threats. Maybe you love it? Maybe you hate it? We've been in the second camp for a long time, but it was worth revisiting our thinking about the method. If it's so terrible, how come it's so enduring? Maybe there's some good in it? Or maybe our concerns and criticisms are warranted. Strap in as we walk and talk about the good...

This one's definitely designer-centric. And it's pretty hard to explain without visuals, but we give it a good go. Tom talks about the shift that conceptual models enabled for him. When he was a younger designer, he often struggled to articulate design decisions, struggled to defend elements of the design that were crucial for things to be coherent, and constantly butted up against technical archi...

In this one, we talk about complexity in parenthood and in business. In both cases, there are plenty of people willing to sell you "the way" in their book. And there are millions of books that disagree, so anyone can cherry pick one that fits what they would like to be true. This is what you get when you try to treat a complex, dispositional system as if it were ordered and causal. And it's why so...

Some constraints are limiting, some are enabling. But what's the difference? What if most constraints are both at the same time? (Depending to some degree on your perspective.) We talk through lots of examples of constraints from design and Twitter poetry, through Lindy Hop and yoga, all the way into business breakfasts and research operations. We reference a book by Alicia Juarrero. we can't reme...

Our jumping off point today was a video from YouTuber Caroline Winkler about making friends as an adult. She instructs us to tell ourselves that when someone doesn't want to be your friend, it's always something practical in their life: they're too busy, they're about to move away, things like that. And it left us wondering: but what if it IS you? We've all met people we didn't like. What if you'r...

Important note for this episode: scientists have recently discovered that humans are in fact not exactly the same as bees. But we don't let that stop us taking some metaphorical lessons from our tiny, stinging, honey-making buddies. We share some cool bee facts, and consider how we could be more bee in our lives and businesses. Trigger Strategy Podcast has evolved into Tentacles – the podcast...

Wanna be a YouTuber? You have to make a lot of videos. Wanna be a blogger? You have to write a lot of articles. Wanna be a startup founder? You have to make a lot of sales. For lots of goals in life and business, there's at least one necessary (but not sufficient) activity that you need to do over and over again. So you need to be able to do it a lot. At least 100. In this episode we talk about wh...

In which we talk about how energy gradients affect the chances of a strategy succeeding, and imagine people pushing concrete wheels around. Tom shares the story of a client and how energy gradient thinking got them to finally identify the thing that was stopping them from making sales. It’s a cautionary tale and an encouragement for you to think about energy gradients sooner rather than later. Tri...

Can you get through life without ever oversimplifying something? If not, when is it OK? And what does that have to do with parenting, politics and pole-climbing professionals? Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach . You can find all our latest episodes here: https://shows.acast.com/tentacles ... and more information about our work and resourc...

We talk about a post that Tom saw in Reddit: a Product Manager complaining about the designers they worked with (shock horror!). The underlying vibe of the complaint looked eerily similar to many situations we’ve both seen. And the responses in the Reddit thread tended to jump to mono-perspective “root cause” type reasoning (also a familiar pattern). So we took a few minutes to break down the situ...

How come your favourite methods don’t always work? We know one-size doesn’t fit-all, and we know that it depends on context … but *how* does it depend on context? We’ve been exploring a framework or model that can help iron out the fiddliness, and today we talk through some of the ideas, introducing a sort of spectrum that covers what we might call Solution Oriented — Outcome Oriented — Emergence...

How do you know if you're being creative or innovative? Does it even matter? We talk about art, business, feathers, and Corissa's fury with an underperforming coffee machine that set her on a path of creativity or innovation or maybe something else entirely ... and if you have a story of creativity or innovation you’d like to share, record it here: https://podcasters.spotify.com/pod/show/trigger-s...

We made it! The sixth and final episode in the series where we read through prompts from an article and talk about what they mean to us. In this episode, Plant Seeds — Watch Them Grow, Tailor Ways of Working and Facing Uncertainty. We encourage you to think about them too! We also talk through some important notes that apply to this whole series at the very end. If you’d like to share a short refl...

The fifth and penultimate episode in the series where we read through prompts from an article and talk about what they mean to us. In this episode, Accept Diverse Strengths and Skills, Collaboratively Sense and Shape, and Coherence vs. Alignment. We encourage you to think about them too! If you’d like to share a short reflection with us, please record one here: https://podcasters.spotify.com/pod/s...

The fourth in the series where we read through prompts from an article and talk about what they mean to us. In this episode, Both/And, Intervene Safely, and Abduction and Intuition. We encourage you to think about them too! If you’d like to share a short reflection with us, please record one here: https://podcasters.spotify.com/pod/show/trigger-strategy/message. If you’d like to follow along with...

What do leaders who are skilled at navigating complexity know how to do? What do they do differently? What would you observe if a leader had these skills? These were questions Tom and John Cutler asked themselves when they co-wrote this article that got a lot of people talking: https://cutlefish.substack.com/p/tbm-274-how-capable-leaders-navigate. The article contains 18 prompts to trigger reflect...

What do leaders who are skilled at navigating complexity know how to do? What do they do differently? What would you observe if a leader had these skills? These were questions Tom and John Cutler asked themselves when they co-wrote this article that got a lot of people talking: https://cutlefish.substack.com/p/tbm-274-how-capable-leaders-navigate. The article contains 18 prompts to trigger reflect...

What do leaders who are skilled at navigating complexity know how to do? What do they do differently? What would you observe if a leader had these skills? These were questions Tom and John Cutler asked themselves when they co-wrote this article that got a lot of people talking: https://cutlefish.substack.com/p/tbm-274-how-capable-leaders-navigate. The article contains 18 prompts to trigger reflect...

We talk about boundaries, commandments and socialisation. If right and wrong isn’t always set in stone, how do you encourage people to think creatively while also not becoming a pariah? Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach . You can find all our latest episodes here: https://shows.acast.com/tentacles ... and more information about our work a...