Elizabeth Larrick | Trial Consultant
Trial Lawyer Prep
Trial Lawyer Prep is a biweekly podcast about the craft of building successful plaintiff cases — from the moment a case walks in the door to the outcome that closes it, whether that's a jury verdict or settlement. Each episode is a how-to: focus group methodology, witness preparation, persuasion and case themes, trial tactics, deposition strategy, and case preparation that delivers the best possible outcome for your client. Hosted by Elizabeth Larrick — a former plaintiff personal injury attorney turned trial consultant — the show pulls back the curtain on the work that happens behind the scen...
Author
Elizabeth Larrick | Trial Consultant
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
Beyond the Obvious: Using Focus Groups to Expose Hidden Dimensions of Liability in Personal Injury Cases 31.07.2024 19:50
Ever wondered how focus groups could be the game-changer for navigating complex liability issues in civil litigation? Imagine unlocking jurors' hidden perspectives and using these insights to your strategic advantage. This episode takes you through real-world applications, like contributory negligence in construction injuries or multiple defendants in medical malpractice cases. We dive into the nu...
Trial Lawyer John Prudhomme Analyzes How His Virtual Focus Group Compared to the Real Jury Trial 17.07.2024 42:32
Ever wondered how clear video evidence could still lead to a contentious court battle? Join us as we speak with John Prudhomme from CPM Injury Lawyers about a gripping case involving a fuel tanker rear-ending a dump truck on I-35. Despite undeniable footage and an outright admission from the tanker driver, the defense stood firm with no settlement offers. Find out how a virtual focus group became...
Montana Plaintiff Lawyer Keif Storrar Explains His Firms Approach to DIY Focus Groups 03.07.2024 33:23
What if rethinking your approach to trial preparation could transform your outcomes in court? Join us as we uncover the journey of Keif Storrar, a partner at Doubek, Pyfer & Storrar, who revolutionized his firm's use of focus groups after attending Don Keenan's Edge Colleges in 2018. Keif walks us through the shift from using focus groups sporadically for catastrophic injury cases to a more system...
Personal Injury Lawyers: Watch Out for THIS Harmful Assumption You May be Making In Your Cases 19.06.2024 13:58
Can you really trust your instincts when it comes to trial preparation? In this episode, we uncover the hidden pitfalls of overestimating evidence clarity and the transformative power of focus groups. Drawing from extensive experience with over a thousand focus groups, we reveal why lawyer assumptions often miss the mark and how understanding the jury's perspective can be a game-changer in the cou...
How Can a 1-Hour Virtual Focus Group Save You Time in Your Civil Litigation Docket? 05.06.2024 20:40
Can a one-hour virtual focus group transform your trial preparation? In this episode of Trial Lawyer Prep, we uncover the groundbreaking benefits of incorporating virtual focus groups into your litigation strategy. By pinpointing what juries truly want to know from the outset, you can streamline your discovery and deposition processes, ultimately saving time and resources. Whether you're navigatin...
The Plaintiff Lawyer Mindset Shift to Make When Running Your Focus Groups 22.05.2024 29:19
Have you ever stepped into a focus group with the battle-ready mindset of a courtroom lawyer, only to realize it's like bringing a sword to a tea party? Joins us to untangle the art of moderation, guiding attorneys through the key mindset shifts that can transform focus group feedback into pure gold for trial prep. Understand the nuanced dance between asking questions and listening intently – emp...
Tulsa Lawyer Ashley Leavitt and Her Love/Hate Relationship with Opening Statement Virtual Focus Groups 08.05.2024 38:09
Learn how to revolutionize your trial strategy with the wisdom of Tulsa attorney Ashley Leavitt. Ashley joins me in this episode to discuss virtual focus groups, which are shaping the way lawyers prepare for trial. Our conversation explores the nuanced ways in which these online platforms are not just convenient but also powerful tools for eliciting unguarded insights from participants. We talk c...
112: Contested Liability: How Virtual Focus Groups Flipped Responsibility Away from the Plaintiff 24.04.2024 19:36
In this episode, I'm taking you behind the scenes of a gripping courtroom drama, unraveling the intricate process of using virtual focus groups for a trial's success. Let's explore the case of an 18-wheeler collision through the eyes of Fidel Rodriguez, Jr., a seasoned trial lawyer, and discover how he harnessed the power of virtual focus groups to transform the case narrative. We'll dissect the i...
111: Rian Butler & Focus Group Success 10.04.2024 33:03
Ever wondered how trial lawyers can peer into the minds of a jury before setting foot in the courtroom? Rian Butler, a battle-tested attorney from Austin joins today's discussion to unveil the secret weapon of litigation: focus groups. Rian illustrates how a focus group's fresh eyes can reveal critical aspects that attorneys might miss. Our candid conversation exposes the strategic edge that focu...
110: Virtual Focus Group: Face-to-Face Interaction You Can't Replicate In Person 20.03.2024 15:43
In today's episode, I'm diving deep into the realm of virtual focus groups and the unique benefits they bring to trial strategy, particularly the kind of face-to-face interaction you just can't replicate in person. Virtual focus groups have unexpected advantages from capturing nuanced participant reactions to providing invaluable insights on video evidence used in trials. Join me for a riveting di...
109: Annie Gough Explains 2D Illustrations and 3D Animations: Differences & How to Decide What to Use in Your Case 06.03.2024 55:58
Imagine stepping into a courtroom where the complexities of medical malpractice and product liability unfold like a storybook, where jurors are captivated not by words alone, but by the artistry of visual persuasion. That's the scene Annie Gough helps create. In today's episode, Annie's expertise as a certified medical illustrator takes center stage. Together, we unravel the fabric of legal story...
108: How Can a 1-Hour Virtual Focus Group Help Your Case? 21.02.2024 19:04
Imagine walking into the courtroom armed with insider knowledge that guarantees a powerful impact on the jury – that's the kind of edge you can bring to the table with virtual focus groups. Just one hour can dramatically reshape your trial preparation. This episode is a deep dive into using virtual focus groups to gauge juror impressions, assess client credibility, and polish your visual aids for...
107: Amanda Carmody and Connecting with Your Client in Depo Prep 07.02.2024 47:17
Every legal case reads like a distinct narrative, and within these stories are the lives of real people bearing their truths. Enter Amanda, a plaintiff's attorney with a history as a paralegal, who brings that very understanding to the forefront of her practice. Our conversation with her peels back the layers of the intricate relationship between attorney and client, exploring how deep trust is c...
106: Guest Brooke Grogan & Her First Focus Group 17.01.2024 30:51
Have you ever witnessed the courtroom magic that a well-prepared lawyer can weave? Imagine the edge a legal team could have by understanding a jury's mind before even stepping into the courtroom. That's exactly what Florida attorney Brooke Grogan and I peel back the layers of in our insightful conversation. Brooke brings to the table her experiences with focus groups, revealing how these mock juri...
105: Wrapping up 2023 and Launching 2024 03.01.2024 23:13
In this episode, we reflect on a year of trial advocacy growth and gear up for an even more dynamic 2024. Listen in as I share insights from my tenure as president of the Capital Area Trial Lawyers Association, highlighting how organization and balance have become pillars of my practice. I also discuss the surprising dominance of virtual focus groups, with a staggering 44 sessions conducted online...
104: Guest Justin Starin and His Take on Focus Groups 20.12.2023 34:41
Have you ever wondered how the best trial lawyers prepare for court? Join me as I sit down with Justin Starin of McKenna & Starin, to pull back the curtain on the strategic deployment of focus groups in personal injury law. Together, we venture beyond the traditional mock trial format, navigating the nuances of targeted sessions that dissect specific issues like causation and case framing. Justin'...
103: Matt Murphy & Managing Client Expectations 29.11.2023 54:20
Communication is the heartbeat of every relationship, and the bond between lawyer and client is no different. Listen in as we discuss the challenges and strategies of managing client expectations in the legal field with Matt Murphy from Montana. Specializing in workers' compensation cases, Matt shares his invaluable experience and emphasizes the importance of being upfront and honest with clients,...
102: Guest Kenny Berger and Traumatic Brain Injury Damages 15.11.2023 39:46
Prepare yourself to embark on an enlightening journey into the realm of traumatic brain injuries (TBI), where science, law, and humanity converge. With Kenny Berger, a seasoned plaintiff's personal injury lawyer from South Carolina as your guide, you're guaranteed to gain a deeper understanding of the human elements in each TBI case. Kenny's insights, drawn from his extensive experience representi...
101: Focus Groups v. Mock Trials: There Is a Difference 08.11.2023 19:47
Are you ready to redefine your understanding of focus groups and mock trials? Let's dive into the subtleties and key differences between the two, as we expose the secrets behind effective case preparation. With exclusive insights from expert attorneys, medical illustrators, and visual aids specialists, we'll be enriching your knowledge and honing your skills. Don't miss our intriguing foray into...
100: REPLAY: DIY Focus Groups with Clint Schumacher 01.11.2023 33:26
Imagine being able to improve your trial practice by utilizing DIY focus groups - well, that's exactly what our guest, Clint Schumacher, has been doing. As an attorney specializing in eminent domain cases, Clint shares his fascinating journey of implementing focus groups to enhance his practice, and how Zoom has become an essential tool in facilitating them. We also take a deep dive into recruitme...
099: Lost in Translation: Using Interpreters in Client Depo Prep 25.10.2023 14:07
Elevate your understanding of deposition preparation with a unique focus on Spanish-speaking clients in our latest episode. We promise you'll gain valuable insights into the role of translators in this process, offering your clients a deeper layer of comfort and preparation. With firsthand experience from the field, we share how employing a translator for role play during deposition prep can drast...
098: Hillary Carls and Learning from Focus Groups 11.10.2023 37:20
Ever marveled at the power of a compelling narrative on a jury? Ever wondered how those narratives are crafted? Hillary Carls, a dynamic trial lawyer, joins us in a riveting conversation about the role of focus groups in crafting winning narratives. We recount our experiences and share how these groups have altered our approach to even the most complex cases. Hillary shares her journey to becoming...
097: Guest Kiele Linroth Pace and Role of Special Counsel 04.10.2023 52:01
When you've got 20 years of litigation under your belt, stepping into a new role can feel like a leap. But that's exactly what Kiele Linroth Pace did when she founded her law firm and took on the fresh challenge of the special counsel role. She has effectively blended her considerable experience in criminal law with the less familiar world of law firm administration. Now, she has the freedom to ca...
096: REPLAY: Case Planning Tool: The Pre-Litigation Focus Group 27.09.2023 12:24
Maybe you've had this case for a couple of months now and you've done a little bit of investigating. So you have a little understanding of the facts around what happened, but you haven't actually filed the case yet. This can also be the time for you to use a pre-litigation focus group for more in-depth planning. The perfect time to use a focus group is when you have the information that allows you...
095: How to Determine If Your Client Is a Fit for Witness Preparation Coaching? 20.09.2023 15:33
Are all clients a good fit for witness preparation? Join me as I share a recent experience of a client resisting deposition preparation. I will also discuss ways to identify if a client is open to learning – or if they're just acting like a know-it-all. Discover the signs to look out for, and I'm also giving out some questions to consider to evaluate your client's readiness and willingness to enga...
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