TrepTalks with Sushant

Steve Cozzolongo, CMO of Search Marketing Agency Digital Position shares how focusing on understanding the client business and market they operate in helps the agency to create tailored Search Marketing strategies to drive profit for each client. Steve also shares key competencies that has helped Digital Position succeed and grow including being the best in a few services, transparent communicatio...

 Rebecca (Becky) Bavli, Founder T is for Tame shares the story of starting a natural hair and skincare brand for kids to help other moms when she couldn't find natural hair taming products for her own twins. Rebecca shares everything from product development, getting first customers, success on Amazon, as well as successful retail partnerships with Walmart and Target. 

Dean Salakas, Co-founder of The Party People, shares the story of taking over the kid's party store business that his mother had started and establishing it into a household party store brand in Australia with successful brick & mortar and e-commerce operations. 

Peter Thorpe , the founder of Fire Avert , shares how his experience as a firefighter inspired him to create a product that prevents kitchen fires. Peter shares his experiences commercializing the product to multi-family housing to make the biggest impact in preventing household fires. Peter also has plans to grow the Direct-to-Consumer D2C market. 

Mehdi Kajbaf , co-founder of Matboard and More , shares the story of building a Custom Matboard niche e-commerce business. This interview shows a great example of how to create competitive advantage and capture market share in a niche category by offering a large selection of high-quality products (in this case Custom Matboards). 

Mikey Moran, founder of Private Label Extensions, shares his journey in the beauty industry and how he built a successful hair extensions company. Despite not having prior knowledge about hair extensions, Moran dived deep into learning about the manufacturing side of products and combined it with his expertise in marketing and entrepreneurship to scale the business. Mikey shares the importance of...

Dmitriy Peregudov founder of giftbasketsoverseas.com and Giftsenda shares the story of how he started an online gifting business because he couldn't find an easy way to send gifts to his girlfriend. Since then, Dmitry has scaled his business globally to enable people to send gifts to 200 countries as early as next day. Dmitriy shares the importance on focusing ona. niche and becoming the best...

Addie Gundry, the founder and CEO of Pluie, shares how a difficult diaper changing experience with her son inspired her to create the world's first self-sanitizing diaper changing table. Pluie creates self-sanitizing diaper changing tables for public restrooms. Addie shares her unconventional career journey, starting as a chef before transitioning to entrepreneurship. Addie shares her success...

Leonid Khodor of UpCart shares the story of using his background in engineering and patent development to invent and bring to market a novel three-wheeled stair climbing foldable cart that helps people move stuff and allows easy foldable storage of the cart. The product now has mass distribution across the US as well as international markets through retailers such as Home Depot, Lowe's, Costc...

Elina Furman of Kahlmi shares the story of creating the first baby massager that helps soothe babies. Even before bringing the product to market Furman built a strong and engaged organic following of over 800,000 followers through educational content about baby massage on social media, which gave her the perfect customer base when launching the product. 

Lawrence (Larry) O'Connor, Founder of Other World Computing (OWC) shares the story of getting started in tech as a kid while working with his early adopter dad which led to the launch of Other World Computing (OWC). OWC gives Mac and PC users the ability to upgrade their computer hardware in an affordable and user-friendly manner. O'Connor emphasizes the importance of balancing direct sa...

Will Roya of PlayingCardDecks.com shares the story of creating a successful Playing Card Decks ecommerce business as a result of his background and passion for magic. Will emphasizes the importance of SEO, organic growth, carrying a wide selection of unique decks and building a strong brand as ingredients for his success. Will also shares his rationale for selling the business and the process of f...

Amy McKenzie and Kirsten Dodds, co-founders of House of Kook, an interior design studio and furniture e-commerce business based out of South Africa discuss the challenges they face in the South African market as a niche e-commerce furniture business. Despite difficulties in gaining customer buy-in, competition from both local and global retailers, as well as high shipping costs - Amy and Kirsten s...

David Zamarin, the founder of DetraPel, shares the story of building a nanotechnology-based liquid repellent spray company as a young entrepreneur without having a formal education or experience in the chemical industry. Zamarin discusses the importance of thinking from first principles, learning from mentors, and building the right team to create businesses that solve significant problems. 

Matthew Olen of Grip Spritz shares how he and his two co-founders are helping to bring a basketball shoe traction spray product to market. He shares the challenges of building awareness and distribution of the product as well as the unique challenges of shipping a liquid product to customers. 

Parker Garlitz of True Leaf Market. True Leaf Market, an independent seed company, discusses the importance of non-GMO seeds and the company's focus on providing people with a choice. Garlitz emphasizes the importance of competition in the seed industry and highlights their focus on customer service and quality products. 

Steven Liszka of BigFilms shares the story of creating a digital visual effects products business to fund his original passion of Film Making. 

Howard Law of Magnus Home Products shares the story of building a high-end home, kitchen and bath products e-commerce business from scratch to recreate a small family business experience he and his partner had previously worked for. They started with a drop-ship business model to manage risks and moved to primarily sourcing, warehousing, and fulfilling own products to maximize profit margins and d...

Jared Waters of Mini Materials shares how he purchased an already established niche Mini Building Supplies ecommerce business and is using newer manufacturing and operations processes to scale the business to new heights

Vladimir Gendleman of Company Folders shares the story of starting a Customized Presentation Folders business offering the largest selection of options available and growing it into a multi-million-dollar business. Learn about how a business can differentiate itself in a commoditized market by focusing and doing a few things right. 

Brittany Taylor and Julius Dease, the Co-founder of Black Luxe Candle Company share the story of creating a Candle E-commerce Business out of necessity and different pivots they made to grow their business. They also created a local candle making class business after identifying a need in the market. Learn how their unwavering resilience, goal-setting, and collaborative spirit paved the way for a...

Daniel (Dan) Thompson, co-founder of Salt Water Digital, shares the story of how he left the Engineering profession to launch a successful digital marketing agency that offers Local SEO, Web-Builds, Google and Social Paid Ads services to small and medium sized businesses. Discover how SEO has evolved and what it takes to rank your local business on search engines to get targeted leads.

Gil Marcondes of GoldFi shares his entrepreneurial story of moving from being a civil engineer in Brazil to starting his own Jewelry business in the United States, struggles in finding the right product and business model, and how he differentiated his business in a crowded marketplace. 

Nicolas Tranchant of Viva Latina Jewelry shares his journey of following his love and building a high-end custom-made jewelry business in Mexico, leveraging online presence and content creation, while emphasizing the importance of customer service, communication, and the value of being an entrepreneur.

Rafael Hernandez of Alfred Lane shares the entrepreneural story of building a personal and home frangrances brand and specifically creating personal use fragrance products in solid form (Solid Perfume) which has multiple use cases. Rafael shares the story of how he grew his brand and product line over a period of 10 years.