Deborah Malone

TRENDSETTERS

Business EN ↓ 154 episodes

TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.

Author

Deborah Malone

Episodes

TRENDSETTERS: Anheuser-Busch InBev’s Jodi Harris Reimagines Marketing to Thrive in a Disrupted World 22.04.2020 33:50

Jodi Harris is Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev, the world’s largest brewer with well over 500 brands and countless beer varieties. She was been instrumental in building the Anheuser Busch marketing culture in the U.S. by igniting a passion for learning and creativity to empower the company’s people and its partners.

TRENDSETTERS: CSL’s Anthony Farina Urges Marketers “To Say What They Stand For”-- Especially Now… 20.04.2020 27:42

Anthony Farina is Chief Communications Officer & Global Corporate Affairs Leader at CSL Behring—now the world’s third-largest biotechnology leader. Earlier this month, CSL Behring announced the formation of a new alliance with Japan’s Takeda Pharmaceutical Company and other international partners to develop a potential plasma-derived therapy for treating COVID-19. He commented that “Unprecedente...

TRENDSETTERS: Marla Kaplowitz, 4A’s CEO, Discusses the Value of Agencies Now and in the Future 15.04.2020 28:03

Marla Kaplowitz understands that the responsibility of leading a trade association means having a laser focus on the needs of its members—especially now. As President & CEO of the 4As, she serves more than 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.

TRENDSETTERS: ANA’s Bob Liodice on What Matters Now to Marketers 11.04.2020 21:23

Bob Liodice, CEO of ANA, has been busy. However, when your membership consists of over one-thousand client-side marketers that represent 20,000 brands and invest more than $400 billion in marketing and advertising annually, you must move quickly in a crisis. The organization has compiled articles, playbooks, recommendations, and best practices—all designed to provide marketers with tools that can...