TRENDSETTERS

Kate Goodall has spent a good portion of her adult life supporting women and women-led companies. As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven consumer behavior.” An advocate for startup accountability thro...

Eric Feinberg is a leading expert on cyber information warfare and is Vice President of content moderation for the Washington, DC based nonprofit, Coalition for a Safer Web. There, he works alongside former Ambassador to Morocco, Marc Ginsberg, to shed light on terrorist extremist content, hate speech, violent activity, and illegal drug sales on social media. Eric has also invented a unique cyber...

Joanne Davis of Joanne Davis Consulting has a reputation for helping to find a still point in the constantly churning world of client – ​​agency relationships. From concepts like Can This Agency-Client Marriage Be Saved to specific ideas on how to repair relationships, she has proven that while change may be constant, it doesn't have to break industry partnerships. We asked her to make sense of th...

A well-known drinks marketer for much of his career, Colin Westcott-Pitt turned his attention several years ago to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes Optimum Nutrition, Slimfast, Body & Fit, Isopure, among others. Its flagship global brand, Optimum Nutrition, has just been certified as the world’s #1 sports nutrition brand, according to...

The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains… The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives. At their annual Global Marketer Week Conference in late April, they presented new research in partnership with Kantar’s Sustainable Transformation Practice. Entitled Sustaina...

Ask branding expert Allen Adamson his perspective on the most important shift in contemporary marketing, and he’ll tell you it’s the need to focus on the consumer’s experience, rather than stressing product differentiation. His new book, Seeing the How: Transforming what people do, not buy, to gain market advantage explores why today’s most successful businesses are those that have significantly t...

It’s not every day that someone champions a global redesign of an iconic brand. PepsiCo’s Chief Design Officer Mauro Porcini led the process to refresh Pepsi’s logo and visual identity to make it more relevant for today and tomorrow. Most of the marketing world has now had a glimpse of the new logo, revealed earlier this month with new colors—electric blue and black, a bolder, all-caps font, and a...

Nick Bayer, Founder and CEO of Saxbys®, a certified B Corp with a mission to “Make Life Better,” has always been in the business of bringing people together. When he created Saxbys in 2005, he never considered it to be just a chain of coffee cafes, but rather a social impact company fueled by great food, beverage, and hospitality. Ever driven by his company’s mission, Nick Bayer introduced Saxbys’...

Martyn Etherington is CMO of BMC Software, which specializes in designing software for today’s digital enterprise-- including products used for multiple functions like automation, service management, operations, workflow orchestration, and security. Martyn in a believer in the importance of being a “Growth CMO,” and often attributes success as being “fearless” in that role. He views marketing not...

Brian Wieser has spent his career understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers, but to investors. It should come as no surprise, therefore, that Brian has now branched out with his own consulting company called Madison and Wall . Today we talk about better interpreting the nuances of global digital media growth versus...

Tim Love is the former Vice Chairman of Omnicom Group, and a man who has devoted a lifetime to loving advertising, marketing, and thinking differently. When he saw storm clouds on the horizon of his chosen profession. he responded by questioning those with the greatest vision. The result is a new book entitled, Discovering Truth: How to Navigate Between Fact & Fiction in an Overwhelming Social...

Stephan Loerke, CEO of the World Federation of Advertisers (WFA), sees several opportunities ahead for marketers to have broader influence in those issues of greatest concern to consumers. Despite a turbulent 2022 and worries about economic uncertainty in 2023, he is adamant that marketers are now able to drive sustainable growth for their brands and for their businesses. In fact, Stephan Loerke o...

There’s no better person to understand what’s on the minds of marketers than Bob Liodice, chief executive officer of the ANA, one of the world’s oldest and largest marketing associations. Today we talk about the trends that emerged from the organization’s annual Masters of Marketing conference, as well as look ahead to 2023. While Bob admits that he does not have crystal ball, he does share a long...

According to Dave Knox, “the leaders of yesterday have to learn the rules of an entirely new game of business in order to maintain their position as the leaders of tomorrow.” He combines his marketing talent with an entrepreneurial instinct to continually rethink today’s fast-changing business world. A Procter & Gamble alum, a brand builder, an investor, an entrepreneur, and author, he is now the...

Pete Blackshaw operates that the heady nexus of marketing innovation, digital transformation, and entrepreneurial thinking. Throughout his career, Pete has been a marketer at Procter & Gamble and Nestle, an entrepreneur, a digital guru, an author, a data analyst, and a community service leader. He now serves as CEO of Cintrifuse, the Cincinnati-based startup community and investment fund that boas...

Katherine Freeley has worked for major agencies as well as large multinational marketers—from Colgate Palmolive to now Novartis… as Global Head Media & Digital Procurement. While she’s always been a driver of digital transformation in Global Marketing and Media, she is also a passionate believer that marketing procurement can play a far more meaningful role in both achieving brand goals and enabli...

Ulli Appelbaum often views himself as a contrarian in today’s transactional world of digital marketing.  A true Internationalist, who has lived on several continents and has worked on numerous global brands, he held senior strategy roles at BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro before founding his boutique brand strategy shop, First The Trousers Then The Shoes, Inc. in Minneapolis....

Anthony Farina is no stranger to transformation, as he leads the Communications, Brand and Corporate Affairs functions at one of the world’s top biotech companies-- that has grown from 12,000 to 30,000 employees in 100 countries in less than a decade.  He created CSL’s first-ever global Communications function, launched its first global brand positioning and employer brand, and transformed its dig...

Kristin Fallon is the Head of Corporate Brand & Digital Marketing for GE Healthcare, where she is responsible for the company’s brand position, content, media, and channels. She is currently leading the company’s rebrand as part of its planned spin-off. Throughout her career, Kristin has helped non-profits and the private sector meaningfully engage with stakeholders and grow market share—working w...

On August 18th, Thomas Burkhardt was named President of MARCHON EYEWEAR, INC., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. He most recently served as Marchon’s Chief Marketing Officer and Senior Vice President of Global Brands, Marketing, and Design.  His promotion underscores how marketing as a business discipline is essential to driving both innov...

Without question, inflation is on everyone’s mind today.  As a result, two leading media auditing consultancies—AuditStar and Cortex Media—teamed up to provide marketers with a Global Media Inflation Outlook for the second half of 2022 and 2023 to sort through some of the confusion and contention in a highly volatile marketplace.  Their 86-page Media Inflation Outlook looks at 15 bellwether countr...

Luca Iandoli believes that people are constantly immersed in a flow of visual data that shapes and reshapes our perceptions.  Companies, brands, and individuals are competing to capture the public's scarce attention by inventing visual formats to stand out, so they can be recognized and remembered.   His new book, Elegant Design: A Designer’s Guide to Harnessing Aesthetics, co-authored with Giusep...

Bank of the West recently published its first Money Matters Report focused on “Revealing the Sustainability Intentions Gap.” Spearheaded by Melissa Fifield, the bank’s Head of Corporate Social Responsibility (CSR) and Sustainability, the report surveyed business leaders and consumers to determine their thoughts around climate change, as well as the actions they are willing to take to mitigate envi...

Whether fueled by the pandemic, climate issues, or social change, there's been an explosion of interest in purpose-driven marketing. Scott Goodson and Chip Walker, partners at StrawberryFrog, the independent marketing, advertising, and design company, have found that activating purpose is often a significant challenge to brands. As a result, they co-authorized a book, appropriately titled ACTIVATE...

While CES certainly provides an annual glimpse into the Future of Technology, exhibitor innovations not only influence marketing thinking throughout the year, but shape business decisions and even economic growth for the future.  Issues of Marketing and Technology have consistently been among the top concerns on marketers’ agenda, according to Annual Internationalist Insights Surveys that rank mar...