Transforming Insight Podcast

In this episode… How can our teams adopt Insight tools & systems to make the communication part of our roles easier and more effective? (2.31) How can we inspire all our researchers and analysts to become Insight influencers? (7.47) Taking control of our personal brand (13.02) The importance of mapping stakeholders and allies (15.16) The organisations investing in Insight management (18.38) Lookin...

Topics Discussed Looking closer at Hayley’s switch to Deliveroo (2:00) Transforming Insight culture to look more toward consumer understanding (4:48) The importance of clear objectives (10:40) Has Hayley’s view on the role of Insight changed? (14:27) The opportunities and threats of AI to Insight teams (18:48) One piece of advice Hayley would give Insight Team Leaders (25:15) Highlights “Yes, ther...

To discuss that topic, James is joined by Debra Walmsley, one of the most inspirational corporate Insight leaders in the UK. Debra has led Insight teams at British Airways, British Gas, Saga, Halfords and now Virgin Atlantic. And she has recently joined the IMA as one of our part-time senior Insight advisers. She also has very impressive form on this podcast. She joined James in episode 8 to talk...

In his celebrated book, Factfulness , Hans Rosling said that: ‘People constantly and intuitively refer to their worldview when thinking, guessing or learning. If your worldview is wrong, you will systematically make the wrong guesses.’  Rosling founded the Gadminder Foundation, with a mission is ‘to fight devastating ignorance with a fact-based worldview’. If you think that ambition is relevant to...

What skills and attributes do the most successful Insight teams recruit for? Which do they find it most difficult to develop? And which would Lisa prioritise? Please listen to find out more! Topics Discussed Categorising Insight skills (2.28) Not accepting the status quo (5.43) The skills and attributes that Lisa would prioritise (9.03) Introducing the 9Ps (11.41) This is episode 37 of the Transfo...

Topics Discussed The Insight leadership framework (1.50) Working on our Insight teams not in them (5.30) The Insight playbook (9.08) Introducing the 9Ps (11.21) This is episode 36 of the Transforming Insight podcast.  If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of succ...

Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations that want to use customer and market understanding to improve business performance.  So, how can we develop an Insight people plan?  Please listen to find out more! Topics Discussed It’s all about the people (1.45) Mapping th...

Topics Discussed Learning from Quirk’s New York (1.40) From reactionary service providers (4.50) What is an Insight-driven organisation? (8.55) The IMA’s online library of best practice (11.15) The range of companies now transforming Insight (13.42) The implications of AI on Insight management (20.34) This is episode 34 of the Transforming Insight podcast.  If you have the ambition to transform yo...

Nick speaks about his time at Carlsberg and how he was able to successfully transform their Insight analytics function. We hear about how he worked to develop talent in the Insight team and the importance of adapting to the changing face of Insights talent. He also touches on the challenge of finding a common ground between different marketing philosophies, and the need to be prepared for changes...

Topics Discussed The importance of implementation (0.45) Change management principles (3.25) Learning from a corporate strategy guru (7.15) The implications for Insight strategy (10.53) Highlights “If this is the first Insight strategy we have written, we may feel that the hard work is done when we have crafted our vision and come up with some profound recommendations for how our organisations sho...

Topics Discussed Developing a mission statement with your team (2.27) The importance of conscious choices (4.40) Think creatively and think big (7.48) The perils of developing parallel strategies and plans (10.00) It’s all about choosing you will do and not do (12.15) Highlights “You could say that we all have an Insight strategy already – the question is whether our current strategy – what we do...

I think it’s only possible to create a successful vision for your Insight function by examining both the potential ways that Insight could  make a difference to your organisation’s performance and then your ambition for it to actually seize those opportunities.  Please listen to find out more! Topics Discussed Why ambition is important (2.06) The IMA’s Insight participation matrix (5.34) Becoming...

Jane leads on Insight strategy and draws on her wide experience to explain why developing a strategy need not be daunting and can actually be a very validating experience. Please listen to find out more! Topics Discussed Imagine it’s your first day as an Insight leader (1.45) Imagine you’ve been fired (3.30) The first step to take (4.55) Chunking up the process (11.05) It’s a validating experience...

So that’s what we’re going to focus on at the July 2023 Insight forums and for several of our podcasts this season. Please listen to find out more! Topics Discussed A challenge for Insight leaders (2.38) Doing the right things as well as doing things right (4.34) The potential keeps growing, but so do the difficulties (6.25) Why do so few organisations have an Insight strategy? (7.39) What we real...

Topics Discussed Bringing Insight teams back together (2.30) Renewed interest in assessing Insight capability (5.04) Recruitment challenges (6.45) The Insight playbook and leaders’ achievements (10.25) Responding to requests and saying no, nicely (14.09) Developing big picture knowledge (16.24) Highlights “Leaders have to think differently about what leadership means in a post-pandemic world. They...

So why are visuals so important? A few years ago, our colleague Julia Joskey carried out the IMA’s first best practice research on this topic, and she joins me in this 18-minute episode to share her learning. Please listen to find out more! Topics Discussed Why are visuals so important? (1.36) Thinking like an Insight designer (3.22) The designer and the editor (5.50) The barriers for most Insight...

Topics Discussed Learning from the Insight author (2.30) Writing headlines like an Insight journalist (4.28) Making time to edit (6.31) It’s not rocket science! (8.35) Lisa’s top tips (10.54) Highlights “On the one hand it is imperative that we develop our overall project story as we go through each Insight investigation, but the actual writing of individual pieces of communication should be done...

In this 16-minute episode, James looks at how progressive Insight teams can drive change by using the SCQAB structure. It’s great for framing projects at the start and shaping the story along the way. Please listen to find out more! Topics Discussed Adapting the Pyramid Principle (0.43) Situation, Complication, Question, Answer and Benefit (4.10) Shape the comm’s throughout the project (6.03) The...

In this 17-minute episode, James looks at how successful Insight teams can drive change by developing Insight communication programmes. He is joined by the IMA’s Roy Hammond, who shares five top tips that any Insight team could adopt. Please listen to find out more! Topics Discussed Introducing the Insight CMO (1.59) Starting with the audience (2.45) How Barclays made use of comm’s channels (6.09)...

This breadth of experience strengthened her ability to look at things more holistically, rather than looking at Insight in an organisation through one lens. It gave her the ability to join it all up in a powerful way, to be an important voice in organisations. Throughout her career, Liz has cleverly used Insight and data analysis in a multitude of ways to achieve success at Disney, PepsiCo, Birds...

For the most successful Insight teams, that includes a proper communication programme; an ability to shape and share stories; and an awareness of visual communication techniques to really make an impact and leave an impression. So, throughout season 3 of our podcast, we hope to inspire Insight leaders to take communication far more seriously, and introduce frameworks that can help our team members...

An understanding of behavioural biases is critical for anyone who runs market research projects; you’ll know that there’s always been a gap between what consumers claim is important, and what they actually do when you can observe their behaviour.  But the IMA believes that our corporate Insight teams need to pay just as much attention to understanding senior stakeholders as they do to understandin...

Several years ago, the IMA’s Julia Joskey looked at ways we could all harness the power of our introverts. More recently, at the November 2022 Insight forums, Lisa Dutton explored the broader but related topic of managing Insight people in a post-pandemic world. In this episode we draw from both pieces of research - please listen to find out more! Topics Discussed The mix of introverts and extrove...

Liz talks about the transformation she’s been on throughout her career and how she takes her learnings and “Blueprint” for what a successful Insight team looks like with her to each new role.   Liz tells us about finding her dream role at Card Factory that challenges her, has a culture that aligns with her values, and gives her a work-life balance and the ability to control her own destiny. We hea...

So how do the most successful corporate Insight teams improve their relationships with stakeholders? Please listen to this week’s podcast to find out! Topics Discussed A more personal challenge for our colleagues (1.41) Learning from the Trusted Adviser book (5.47) Where do Insight professionals have natural strengths? (7.11) The need to take a few risks (10.20) Are we sometimes too defensive? (11...