Transforming Cities

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and how you can approach your next activation game plan. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www....

On this episode I’m speaking with Nate Jenkins, Principal at OZ Architecture in Denver, Colorado. Nate has over 25 years of experience and a distinguished portfolio of work spanning the globe. He’s passionate about working with clients to develop projects with a high level of design while staying true to the environment and the communities within which their projects are sited. Nate has a deep pas...

On this episode of Real Wins, Chris and Mike discuss why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans. They take a "build in public" approach to how this relationship can be approached differently. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to y...

On this live episode of Transforming Cities, I was joined by Moshe Crane of Sage Ventures and Michael DiMella of Charlesgate. During our live event, our guests debated and discussed centralization as it relates to residents, employees, and property outcomes. We also threaded in a few audience questions during and after the debate. Related links for this episode: · Sage Ventures - https://sageventu...

On this episode I’m speaking with Jay Parsons, a rental housing economist, investor, speaker and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research. Previously, Jay was the Chief Economist at RealPage, a leading rental housing software and analytics provider. He's been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Econ...

On this episode of Real Wins, Chris and Mike review 10 questions to ask before hiring your multifamily brand and marketing agency. They break them down into four key buckets: strategy, brand, demand, and enablement. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charle...

On this episode I’m speaking with Autumn Hunt, Head of Marketing for CIP Communities, where she oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement for more than 40 entities. She’s worked at the intersection of marketing, sales, and tech her whole career, and has leveraged her academic background in business and d...

On this episode I’m speaking with Tara Samuels, Founder & CEO of Multifamily Mentor Matchmaking. If you know Tara, you'll know she has a flair for fostering connections. From onsite roles to supplier endeavors, her journey has been a dynamic blend of experiences since the 90's. Also known as the "relationship-building architect," she's the mastermind behind countless indu...

On this live episode of Transforming Cities, I was joined by Dom Beveridge of 20for20 and Michael DiMella of Charlesgate. During our live event, the duo debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more. We also pulled in a handful of live audience questions to add to the conversation. Related links for this episode: · 20for...

On this episode of Real Wins, Chris and Mike dive into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Later, Mike describes a few key differences between a condo sell-through go-to-market strategy and a multifamily go-to-market strategy. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Aut...

On this episode of Real Wins, Chris and Mike discuss the pros and cons of a full go-to-market engagement versus an la carte approach to creative services. Then, they jump into the different types of websites in the industry: templated, hybrid, and custom. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - ht...

On this episode, I'm speaking with Jeff Johnston, Managing Director at Cathartes. Cathartes is a boutique commercial real estate firm focused mainly on ground-up multifamily in New England. Jeff's focus is primarily on investment strategy, entitlements, and, more recently, raising equity for their latest project. He went to UNH undergrad, night school at Northeastern for his MBA, and the M...

On this episode of Real Wins, Chris and Mike chat about the differences between a marketing team and a leasing team, and why one can't do it all. Then, they jump into a related topic around what modern localized multifamily marketing looks like today and how to best harness it as a tool in your property awareness toolkit. Get more education and insight like this at Transforming Cities - https:...

On this episode, I'm speaking with Howard Paster and Mike Sturdivant of Paster Properties, now a third-generation real estate company based in the Twin Cities. Howard joined Paster in 2000 and worked alongside his father, Edward, until his passing in 2012. Today, Howard continues Paster's legacy of combining local knowledge, regional insight, local relationships, and a broader national per...

On this episode of Real Wins, Chris and Mike welcome Authentic Co-Founder Bryant Hughes to the show to discuss what developers and operators should look for when vetting a creative agency partner. They chat about what information to have at the ready, what to watch for, and some tips on how to vet for the best possible partnership. Get more education and insight like this at Transforming Cities -...

On this episode I’m speaking with Brent Camp, a VP of Leasing at Asset Living. Brent has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing. At Asset Living, Brent leads the leasing and marketing initiatives for their conventional portfolio. He drives leasing performance and assists clients and...

On this episode of Real Wins, Chris and Mike chat about what you should consider when choosing between a specialty marketing agency and a property management team for marketing. Later, they shift their focus to sub-50-unit buildings and answer the question: At that size, do you even need a brand? Get more education and insight like this at Transforming Cities - https://transformingcities.io Brough...

On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy. The duo also discuss a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing...

On this episode, I’m speaking with John Pugh, Owner at Pugh Management. John is a seasoned real estate executive who has found success during a career spanning two-plus decades in the design, construction, and development arenas. He leads teams to thriving project outcomes, identifies new acquisition opportunities, and is responsible for creative deal structuring. Today, Pugh Management focuses on...

On this episode, I’m speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators. Sydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with mor...

On this live episode of Transforming Cities, I was joined by John Drachman of Waterford Property Company. During our live event, we chatted about John's rise to being an "accidental influencer," which came about after originally cutting his teeth with a daily real estate blog. We also had the opportunity to discuss his knack for seeking truth in the market, what makes for good networ...

On this episode, I’m speaking with Tony Sousa, VP of Marketing Relations at RPM Living. Tony has led experienced teams across the country, working on a range of asset types from value-add to luxury Class-A assets. With a background as a TV journalist prior to his experience in multifamily, Tony is passionate about people, operations, technology, culture, and family. He's become a respected ind...

On this episode, I’m speaking with Bobbi Steward, Founder, and CEO at Revyse.  One part tech-nerd, one part storyteller, Bobbi has led both technical and marketing teams as the Head of Marketing at BH, and VP of Digital Strategy + Director of Product at G5.  Her previous experience heading up B2C and B2B performance marketing at Realtor.com®, coupled with over a dozen professional certifications f...

On this episode, I'm speaking with Charles Thompson, Account Executive at Experian. Charles has been selling in some form for the last seven years and has found himself in the multifamily space for the last year. He sees sales as serving and loves that it can enable him to create and build meaningful and educational relationships. His difficult early life experiences now inform his personal br...

On this episode, I’m speaking with Barbara Savona, CEO of Sprout Marketing Sprout is a multifamily platform that simplifies personalized marketing touchpoints and focuses on small, consistent changes that deliver significant results. Barbara is a seasoned entrepreneur with a passion for property management, marketing, and wellness. You can also catch her hosting her weekly podcast Marketing Home,...